Green from the roots up, Sustainable from the top down
Google.org is the not-for-profit arm of Internet search company Google.
After hearing about some of their initiatives, I was curious to learn more about Google.org. I contacted my friend Vint Cerf, Google Vice President and Chief Internet Evangelist and asked him if he’d come on the show to talk about Google.org and Google’s sustainability projects.
Vint very graciously agreed to and so we have this video. Thanks Vint.
I see from my good friend Salim Ismail, that his good friend Sonal Shah has been appointed to President-Elect Barack Obama’s Advisory Board.
According to her Wikipedia bio Sonal has:
temporarily taken leave from her current position as the head of Global Development Initiatives[1]for Google.org to help transition in President Elect Obama’s new government.
While the Changemakers.net tells us:
Shah has said she will be “getting the things ready for the team that will take over in the government and giving them the option and handing them what they can go do, so that they can do it . . . We talk about a 21st century government, but how do we create it?”
I have to say, it is really heartening to see someone with so much talent and with such a strong global sustainability background being added to the Obama team.
Gavin Starks, founder and CEO of AMEE, is one of the speaker’s presenting at this year’s it@cork Green IT conference on November 26th. GreenMonk are a sponsor of the conference, hence our interviewing the speakers in the run-up to the conference.
We have written about AMEE several times before on GreenMonk because we are strong believers in their philosophies.
From the AMEE website:
AMEE is a neutral aggregation platform to measure and track all the energy data on Earth. This includes aggregating every emission factor and methodology related to CO2 and Energy Assessments (individuals, businesses, buildings, products, supply chains, countries, etc.), and all the consumption data (fuel, water, waste, quantitative and qualitative factors)
Because AMEE provides standardised access to emissions factors and methodologies you have to think they are a natural partner for many companies/organisations and indeed they currently count the UK govt, the Irish govt, Google, Radiohead and Morgan Stanley among their users!
Thinking about my recent trip to San Antonio for the SAP for Utilities conference, AMEE would seem an obvious choice to help SAP with their Energy Capital Management program.
AMEE keeps global factors and methodologies updated and maintained as a managed service, saving its clients time and resources, so there is logic for SAP to use AMEE for this service, for example.
Since AMEE also enables its clients to add their own methods, AMEE’s API approach is a valuable consolidation platform.
Collaboration could help stimulate new markets that cross-over between smart-grids, business footprinting, consumer initiatives, and policy trends. AMEE could support and compliment the aims of the Lighthouse Council, by extending the reach and demonstrating best practice.
This would enable (controlled) data mining and benchmarking in a collaborative environment, whilst maintaining privacy.
A collaboration between SAP and AMEE could demonstrate thought-leadership and generate new data marketplaces. It would also present a tangible way to accelerate reductions and efficiencies through data portability and by increasing transparency in the system.
The output could inform corporate strategy and government policy. This may be particularly timely and relevant to the new US administration.
In the above video Eric Schmidt, Chairman and CEO, Google interviews Jeffrey Immelt, Chairman and CEO, GE.
The reason Google and GE were talking? Google and GE jointly announced the other day that they are coming together “to help develop tomorrow’s power generation, transmission and distribution — known as the “smart grid” — and its interface with next generation electric transportation”.
From the release:
The existing U.S. infrastructure has not kept pace with the digital economy and the hundreds of technology opportunities that are ready for market. In fact, the way we generate and distribute electricity today is essentially the same as when Thomas Edison built the first power plant well over one hundred years ago. Americans should have the choice to drive more fuel efficient cars – or even electric cars - and manage their home energy use to reduce costs, and buy power from cleaner sources, or even generate their own power for sale to the grid.
We all receive an electricity bill once a month that encourages little except prompt payment. What if, instead, we had access to real-time information about home energy use? What if our flat screen TVs, electronic equipment, lights and appliances were programmed to automatically adjust to save money and cut energy use? What if we could push a button and switch the source of our homes’ electricity from fossil fuels to renewable energy? What if the car sitting in our garage ran on electricity – the equivalent of $1 per gallon gasoline – and was programmed to charge at night when electricity is cheapest?
This is spectacular news! GE are the largest player in the power industry in the US. Their product line covers every aspect of power generation, transmission, distribution and consumption. And GE have an enviable record in renewables. They are the largest manufacturer of wind turbines globally having purchased Enron’s wind business out of bankruptcy for $300m and turned that into an asset generating between $7-$8bn in 2008!
Google get Demand Response. Coming from an Internet background as they do, they know all about the read/write web, p2p and publish and subscribe mechanisms - these are going to be the cornerstone of Electricity 2.0 as espoused by Eric Schmidt and Google in their release, and by me as I write about them regularly on this blog!
In fact, I am giving a talk at the Web 2.0 Expo in Berlin on Oct 23rd entitled “Electricity 2.0 - Using The Lessons Of the Web To Improve Our Energy Networks” - this builds on the Keynote I gave there last year on using demand response to reduce our carbon footprint.
As I have written previously, Microsoft is finally beginning to pull together a coherent green story under new sustainability supremo Rob Bernard. The company is also missing a bunch of tricks, but more on that later. But back to the good. Yesterday came news that Microsoft is signing a non-exclusive five year deal with the European Environmental Agency (EAA) with a goal to “make environmental information more accessible to citizens in Europe”. A laudable goal. As I have written before We Are The Watchdogs. But in order to be watchdogs we need open data, transparently collected and shared. Its somewhat ironic that Microsoft is providing its services and software for free; given the EU sometimes has an issue with freebies. It will be interesting to see whether the EEA’s new web presence still uses Google custom search like the current one. The first step is to build a Web 1.0-style publishing portal, which will be based on the usual Microsoft middleware, and some Microsoft Live services, such as Virtual Earth. The EAA has wider ambitions that just publishing data however. According to the press release Professor Jacqueline McGlade, Executive Director of the EEA said:
“This collaboration is a first of its kind to establish a two-way communication on the environment. Until now, authorities, including the EEA, have communicated their data to the public. But local observers, who are often the first to notice real change in their environment, had difficulties sharing their observations with others. This partnership will provide them a platform to do exactly that”.
Likesay, this is pretty much a canonical Greenmonk story. We are all watchdogs, we are all observers. Science progresses most effectively when research and data are widely distributed. Over 500 million people-that’s a lot of eyeballs. Interestingly enough the EAA is including Turkey in the scheme - so its taking the long, wide view. The EAA has a 13 year history of Open Data, such as making greenhouse gas information available to all, but normally focuses on EU policymakers, rather than citizens. Its great to see them turning the funnel the other way…
In other Microsoft related eco news, brought to my attention by Dominic Campbell, the first social media manager at a UK local authority, Wakefield Council saves over £4m while cutting carbon emissions.A skeptic might say this story was just greenwashing, but at Greenmonk we tend to focus on outcomes, rather than looking for hyprocrisy. As Jamie Hailstone writes: “the council will save more than £4m and cut carbon emissions by 35 tons.” There is a virtuous circle created by marketing efficiency as green. Green is Lean. Microsoft’s virtualisation team could learn a lot from the case study - there is nothing wrong with quick wins. Final bonus link: check out this sexy story about Virtual Earth running on Wind powered-servers.
Twitter: tomraftery
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