GreenMonk is a new line of business for RedMonk, the first open source analyst company. Content wants to be free, so ours mostly is. GreenMonk offers advisory services to help a range of organisations better understand how sustainability issues will affect them. GreenMonk will focus on energy demand management (working on the demand side of the equation using sophisticated IT marshaling techniques), Publish and subscribe power networks, and social change through social media for better environmental outcomes. We want to help vendors market more effectively, enterprises to save money and build better alignment between management, business and staff, and individuals to feel they can make a contribution to the huge challenges we all face.
As Marks and Spencer says: This is Plan A, Because there is No Plan B.
I am James Governor, co-founder of RedMonk, the first open source analyst company. I have worked with the biggest companies in the world , names Adobe, IBM, Microsoft, and Sun, helping them to understand how the world is changing and how they should respond. From marketing advisory to community and product development consulting. RedMonk has an enviable track record of calling trends early – and I plan to continue that with GreenMonk. My background in research and journalism.
I live and work in London with my wife and son. I travel too much. I could live in a mud hut and only eat raw vegetables and still have a huge carbon footprint.
I really like this picture of me taken by Matt Jones.
And my name is Tom Raftery. I am a communicator, blogger, podcaster and social media consultant.
More recently I co-founded and am a director of Cork Internet eXchange – a hyper energy-efficient data center. And now I am ready for the next challenge, working as an industry analyst to build out GreenMonk as a research and advisory business.


[...] not the only concerned about this matter. James Governor (Greenmonk) has already blogged interesting things about this matter, like e.g. McAfee goes Green [...]
[...] on this. Redmonk decided to go green a while ago by setting up a “green†arm to their open source analyst business. According to James, “With the help of Web 2.0, CSR is becoming a window itself – an important [...]
[...] Governor of Greenmonk Consulting is doing fascinating things to help businesses build more sustainability into their operations. His [...]
[...] at Greenmonk we have written about better place a few times. According to Tom: Better Place is a California-based, startup that aims to reduce global dependency on petroleum [...]
[...] our man Tom Raftery covers the green beat here at RedMonk (under the cleverly named “greenmonk” brand), but one of IBM’s labs here in Austin afforded me the chance to step in and do [...]
[...] is now analyst at Greenmonk a new line of business for Redmonk – the open source analyst [...]
[...] our man Tom Raftery covers the green beat here at RedMonk (under the cleverly named “greenmonk†brand), but one of IBM’s labs here in Austin afforded me the chance to step in and do some [...]
Awesome story, I am in energy and want to know how I can join you guys in your quest?
James
Green Monk,
Thank you for offering a valuable online resource for those of us in the electric power industry.
America almost made its move to alternative energy development in the mid-1970s. I was there at PG&E’s News Bureau, as supervisor of public information for alternative energy development programs. At that time we already had The Geysers geothermal power project up and running, were extracting natural gas from buried trash (biomass) and building PG&E’s first electric wind turbines. At Westinghouse Electric, we produced the first commercial photovoltaic cell arrays for R&D and built/maintained nuclear power plants.
What was old is new, again. At least in some respects.
Please permit me to introduce myself. I am Michael Dunstan, former director of corp. comm. for Hyperion Solutions (now SAP) and a public relations consultant, based in Sacramento.
You mentioned you had been invited to attend an SAP seminar. It should be well worth it. I encourage you to attend. SAP puts a lot of effort into most of its seminars. Great for contacts.
I really like what you are doing here (I’m talking to YOU, Green monk). Excellent concept which should become a commercial success for you under the banner of green energy.
Here’s a tip you may have missed this week: For decades, many of America’s brightest minds insisted that the only way to dispose of CO2 was to contain it in underground, airtight caverns. The whole concept led to what is now called “cap and trade.” Several U.S. universities are participating in a CO2 recycling test where CO2 is combined with methane gas, water and light to break down CO2 into a combustible residue. (Scientific American, current issue).
I hope we cross paths sometime in the future.
Hello,
My name is Jack Lundee, follower of all things green and progressive, and I think you have a fantastic blog.
I’d love nothing more than to contribute a unique piece of content for the readers of http://greenmonk.net/. Please take a moment to consider this as I’d love to run through a couple topic ideas with you.
I look forward to hearing back and hopefully having the chance to collaborate. In the meantime, don’t hesitate to send along any questions, comments or concerns.
Kindly,
Jack
Long time viewer / first time poster. Really enjoy reading the blog, keep up the excellent work. Will most definitely start posting more in the future.