Archive for the 'transportation' Category

Green Collar Workers: Sustainable Employment

I had not come across the term Green Collar workers until recently, when I heard it from Tom. Having written a piece today in praise of bubbles I wanted to balance that out with some thinking on the kind of sustainable economic changes a green tech revolution could drive so I was happy when businessgreen.com pointed to this report titled Job Opportunities for the Green Economy very interesting.

The conclusion:

“45 occupations employing over 14 million people across the US could benefit from increased investment in green measures.”

Green can mean job creation. That’s a critical argument for our politicians to internalise. This report is particularly interesting because it points out how existing skills (sheet metal work, for example) are valuable in a green context.

Will airlines start weighing their passengers (and charge accordingly)?

Image courtesy of kpmarek
Image courtesy of kpmarek

I was on the jury of the Startup 2.0 event in Barcelona this week. I travelled with Aer Lingus as there was a direct Cork <-> Barcelona flight.

When I went to check-in on my way back, I mentioned that I only had one bag and it was hand luggage. For the first time, I was asked to weigh my bag. It weighed 13kg (28.6lb). I was informed that Aer Lingus have a policy hand baggage cannot exceed 6kg (13lb) so I had to check it in and pay a surplus of €18.

I understand that airlines are really feeling the pinch at the minute what with oil prices breaching $135 per barrel yesterday and no significant reduction in sight. And I further understand that the more weight a plane carries, the more fuel it burns but in this case, yet again, the wrong people are paying the bill.

WARNING: The rest of this post is completely politically incorrect.

I weigh around 75kg (165lb). With my hand luggage the total weight I was asking Aer Lingus to transport was 88kg (194lb). The guy sitting in the next row up from me on the plane easily weighed 150kg (330lb). Even if he had no luggage, the cost to Aer Lingus of getting him to Cork was likely significantly more than for me.

This is not an easy nettle to grasp and no airline has yet even mentioned the idea of charging passengers by their weight. Even the always controversial Michael O’Leary, CEO of low-cost airline Ryanair has made no moves in this direction.

However, with oil getting ever closer to $200 per barrel and Michael O’Leary predicting that this will “bankrupt half of the airlines flying today”, charging passengers by their weight may well become a reality sooner rather than later.

Now where did I leave that diet book!

GreenMonk changes from blog into business line: new directions

tom

I have been biting my tongue for a couple of days since Tom Raftery agreed to join RedMonk as an industry analyst covering Greentech, cleantech, Energy Demand Management and sustainability. Tom has a brilliant reputation, his own brand, brings a community with him, and real passion for the subject. Frankly we’re lucky to have him. Rather than focus on green data centers we’re going to address the far bigger problems - working with those that want to use IT to solve much bigger problems - supply chain, logistics, heating and cooling, asset management.

Greenmonk has been an interesting journey and a real world example of burstiness. I started the blog as a personal project because I feel strongly about sustainability issues, but about six months after launching it, ComputerWorld UK contacted me to discuss partnering opportunities. IDG also sees the importance of the Green agenda, and I am grateful they took a punt on me. The partnership made me realise that Green wasn’t just a personal interest, it could be a business too. Its still early days for the green agenda, but we’re reaching a few tipping points which should drive more media traffic than ever to solid green content, research and analysis. The next big eye opener was working with Interop on Energy Camp, at David Berlind’s behest.

When I started GreenMonk I wanted to focus more on people than technology, to focus more on social media tooling, for example, and how it could encourage us to change our behaviours. Over time however I have come to a different conclusion, as stated by changed strapline, which now runs Green from the roots up, Sustainable from the top down.

The fact is its business that will provide the money to pursue this important agenda. Neither me, Tom, nor anyone at RedMonk has a problem with getting paid. And this is a massive opportunity. But I have also been frankly hugely impressed by the efforts of major corporations on sustainability. When you find yourself praising the leadership of the likes of BT, IBM and Wal*Mart you know something is afoot.

Greenmonk needs to work from the top down as well as the bottom up. That’s why my company RedMonk is hiring Tom! I want to thank my business partner Stephen O’Grady for being willing to take the risk on this new business venture. A personal blog is now a new line of business- that’s a case study in bursty work.

Note to SAP: Finding A Cheaper Travel Option isn’t Innovation

SAP is doing some interesting work around environmental sustainability, working on issues such as carbon accounting and environmental monitoring and compliance. For now SAP is working with partners such as OSIsoft and Technidata to help flesh out its offerings.

But in keynote land environmental sustainability doesn’t seem to have become a top bullet point item (which is a bit surprising given SAP is a European company). My ears had pricked up when SAP co-CEO Henning Kagermann started talking about rising travel costs in his pitch yesterday. So what business process innovation did SAP suggest, based on integration of its Business Objects and ERP software? To establish a new business process to find and pre-qualify new transport suppliers… That’s what SAP came up with for risk management in an environment where we ‘re entering the era of the $200 over a barrel innovation challenge?

So much for energy demand management. I think we’ll tag that “could do better”. I appreciate this was just a simple demo in a keynote, but if SAP wants to be seen as innovative, and enabling business process breakthroughs, it would have been nice to see the company provide an approach that would help customers reduce their travel bill by reducing their travel, rather than just trying to get the cheapest supplier. Maybe I am just being grumpy, like Eddy, who yesterday asked whether from an environmental perspective we should be going to conferences at all.

In this morning’s keynote SAP’s other co-CEO Leo Apotheker also talked to rising energy prices, but kept banging the Flat Earth drum. In my opinion the Earth was Flat for about five minutes, until Friedman was proved wrong by rising energy prices. Kind of like the End of History seemed right for about a year or so…

Ending on a positive note I am going to try and join a session here at Sapphire 2008 later about Reducing Carbon Emissions using wind power, on which more later. In the meantime check out this cool job, working as an SAP admin at a windfarm. Want to feel good about your employer? How about this for environmental impacts (or lack of them):

• No Air Pollution
• No Water Pollution
• No Global Warming Pollution
• No Waste
• No Fuel usage verse mining or drilling
• No Water use

SAP is a client. They paid my travel and expenses. I flew to Berlin. I wish firms would more events in Brussels or Paris so we could travel from London by train.

Photo courtesy of SAP press office.

IPv6: Towards a Greener Internet

As you probably know by now, we’re very interested in the idea of what might constitute a green API or protocol, so I was very interested when I received a link via twitter from @Straxus (Ryan Slobojan).

The Aon Scéal? (That’s Any News in Gaelic) blog by Alastrain McKinstry points to this piece by Yves Poppe which argues that IPv6 could save 300 Megawatts.

Easy to forget that most mobile devices used by Time Square revelers were behind IPv4 NAT’s and that always on applications such as Instant Messaging, Push e-mail, VoIP or location based services tend to be electricity guzzlers. It so happens that applications that we want always to be reachable have to keep sending periodic keepalive messages to keep the NAT state active. Why is that so? The NAT has an inactivity timer whereby, if no data is sent from your mobile for a certain time interval, the public port will be assigned to another device.

You cannot blame the NAT for this inconvenience, after all, its role in live is to redistribute the same public addresses over and over; if it detects you stopped using the connection for a little while, too bad, you lose the routable address and it goes to someone else. And when a next burst of data communication comes, guess what? It doesn’t find you anymore. Just think of a situation we would loose our cell phone number every time it is not in use and get a new one reassigned each time.

Nokia carried out the original study. Good work Nokia researcher guys! Another way of looking at the saved energy, which I think we’d all vote for, is potentially longer battery life of our mobile access devices. I am sure the folks at Nortel, who are so enthusiastically driving the green agenda for competitive advantage, would be interested in this research, and quite honestly its one of the first arguments I have heard that makes me think ah yes IPv6 lets pull the trigger. There are some good skeptical arguments in the comments here, but on balance I can definitely see the value of the initial research. Its surely worth further study.

While writing this article I also came across the rather excellent Green IT/Broadband blog. The author clearly believes in our Bit Miles concept, even if he doesn’t call it that.

Governments around the world are wrestling with the challenge of how to reduce carbon dioxide emissions. The current preferred approaches are to impose “carbon” taxes and implement various forms of cap and trade or carbon offset systems. However another approach to help reduce carbon emission is to “reward” those who reduce their carbon footprint rather than imposing draconian taxes or dubious cap and trade systems. It is estimated that consumers control or influence over 60% of all CO2 emissions. As such, one possible reward system of trading “bits and bandwidth for carbon” is to provide homeowners with free fiber to the home or free wireless products and other electronic services such as ebooks and eMovies if they agree to pay a premium on their energy consumption which will encourage them to reduce emissions by turning down the thermostat or using public transportation. Not only does the consumer benefit, but this business model also provides new revenue opportunities for network operators, optical equipment manufacturers, and eCommerce application providers.

European IPv6 Day, hosted by the EU is on the 30th May. Come to think about it the guy I should talk to about green IP is Vint Cerf of Google.

McAfee goes Green in Vegas!

So it appears you can go green in Vegas, beyond all my cynicism and that of others. I just came across some really interesting news from McAfee about its approach to greener conferences in that benighted location.

“Greening Kickoff,” an innovative project to minimize, rigorously measure and offset the environmental impact of a large corporate event in Las Vegas. The project, which focused on McAfee’s annual Sales Kickoff meeting as a pilot effort, reduced non-air travel carbon emissions by 16% while offsetting the remaining 1,865 metric tons of carbon emissions through support of reforestation projects.

I am not a big fan of offsetting, but I am a fan of reforestation. What I particularly like about McAfee’s approach here is that its not about warm and fuzzies, but real measurement and monitoring. It brought in a third party, ICF International, to audit its activities. The results? McAfee claims to reduced the event’s carbon footprint by 16% of its total non-air travel emissions. What else?

  • 25 metric tons saved by facilitating the sharing of rooms by participants
  • 3.2 metric tons and 56,357 gallons of water saved through participation in the hotel’s towel and sheet reuse program
  • 0.5 metric tons saved by providing a shuttle for airport and event transfers rather than travel by individual taxicabs
  • 0.5 metric tons saved by eliminating bottled water and providing tap water only
  • The carbon footprint of the overall event was approximately 1,856 metric tons of CO2, or 1.03 metric tons of CO2 per event attendee
  • 90% of the event’s carbon footprint resulted from air travel to and from the event
  • Excluding air travel, of the remaining 10% of the event’s carbon footprint, the breakdown was as follows: food (35%), hotel rooms (33%), amenities (19%), facility use of hydrofluorocarbons (HFCs) (5%), solid waste (4%) and the event’s conference center (3%)

Well done McAfee- but I have to say I am really disappointed I didn’t come across this earlier. It would have been amazing to have someone come to talk to our free EnergyCamp unconference on Monday about the apppoach - particularly given the Vegas angle.