Cloud computing companies ranked by their use of renewable energy

Cloud-Providers Renewables use updated

UPDATE: After publication of this post I was contacted by Rackspace who informed me that they do, in fact, publish their megawatt electricity consumption. it is contained in an investor report (PDF) published on their Investor Relations page. This shows Rackspace used just over 105mWh of electricity in 2013. This means that the 35% of Renewables figure corresponds to 36.8mWh (in fact it comes to 36,785kWh, or 0.037m kWh, as it is now represented in the chart above). Consequently, I adjusted the chart and moved Rackspace up a number of places in the rankings.

Cloud computing is booming. Cloud providers are investing billions in infrastructure to build out their data centers, but just how clean is cloud?

Given that this is the week that the IPCC’s 5th assessment report was released, I decided to do some research of my own into cloud providers. The table above is a list of the cloud computing providers I looked into, and what I found.

It is a real mixed bag but from the table you can see that Icelandic cloud provider Greenqloud comes out on top because they are using the electricity from the 100% renewable Icelandic electricity grid to power their infrastructure.

On the Windows Azure front, Microsoft announced in May of 2012 that it was going to go carbon neutral for its facilities and travel. Microsoft are now, according to the EPA, the second largest purchaser of renewable energy in the US. In 2013 they purchased 2,300m kWh which accounted for 80% of their electricity consumption. They made up the other 20% with Renewable Energy Certificates (RECs). And according to Microsoft’s TJ DiCaprio, they plan to increase their renewable energy purchases from 80% to 100% in the financial year 2014.

Google claim to have been carbon neutral since 2007. Of Google’s electricity, 32% came from renewables, while the other 68% came from the purchase of RECs.

SAP purchased 391m kWh of renewable energy in 2013. This made up 43% of its total electricity consumption. SAP have since announced that they will go to powering 100% of its facilities from renewable energy in 2014.

The most recent data from IBM dates from 2012 when they purchased 764m kWh of renewable energy. This accounted for just 15% of their total consumption. In the meantime IBM have purchased cloud company Softlayer for whom no data is available, so it is unclear in what way this will have affected IBM’s position in these rankings.

The most up-to-date data on Oracle’s website is from 2011, but more recent data about their renewable energy is to be found in their 2012 disclosure to the Carbon Disclosure Project (registration required). This shows that Oracle purchased 5.4m kWh of renewable energy making up a mere 0.7% of their total consumption of 746.9m kWh in 2012.

Rackspace have no data available on their site, but in email communications with me yesterday they claim that 35% of their electricity globally is from renewable sources. They declined to say exactly how much that was (in kWh) See update above.

Amazon discloses no information whatsoever about its infrastructure apart from a claim that its Oregon and GovCloud regions are using 100% carbon free power. However, they don’t back up this claim with any evidence, they don’t disclose to the Carbon Disclosure Project, nor do they produce an annual Corporate Responsibility report.

The other three cloud providers in the list, Softlayer, GoGrid, and Bluelock have no information on their websites (that I could find), and they didn’t respond to written inquiries.

I’ll be writing a follow-up post to this in the next few days where I look into the supply chain risks of utilising cloud platforms where there is no transparency around power sourcing.

Technology for Good – episode ten

Welcome to episode ten of the Technology for Good hangout. In this week’s show we had special guest Bill Higgins, who works on IBM’s Cloud & Smarter Infrastructure. Given the week that was in it with Google’s slashing of cloud computing pricing, and Facebook’s purchase of Oculus Rift, there were plenty of stories about cloud computing and social networks.

Here’s the stories that we discussed in the show:

Climate

Renewables

Cloud

Social

Open

Internet of Things

Misc

SAP to power its cloud computing infrastructure from 100% renewable energy

Wind turbine

Cloud computing is often incorrectly touted as being a green, more environmentally-friendly, computing option. This confusion occurs because people forget that while cloud computing may be more energy efficient (may be), the environmental friendliness is determined by how much carbon is produced in the generation of that energy. If a data centre is primarily powered by coal, it doesn’t matter how energy efficient it it, it will never be green.

We have mentioned that very often here on GreenMonk, as well as regularly bringing it up with cloud providers when talking to them.

One such cloud provider is SAP. Like most other cloud vendors, they’re constantly increasing their portfolio of cloud products. This has presented them with some challenges when they have to consider their carbon footprint. In its recently released 2013 Annual Report SAP admits

Energy usage in our data centers contributed to 6% of our total emissions in 2013, compared with 5% in 2012

This is going the wrong direction for a company whose stated aim is to reduce the greenhouse gas emissions from their operations to levels of the year 2000 by 2020.

To counter this SAP have just announced

that it will power all its data centers and facilities globally with 100 percent renewable electricity starting in 2014

This is good for SAP, obviously, as they will be reducing their environmental footprint, and also good for customers of SAP’s cloud solutions who will also get the benefit of SAP’s green investments. How are SAP achieving this goal of 100 per cent renewable energy for its data centers and facilities? A combination of generating its own electricity using solar panels in Germany and Palo Alto (<1%), purchasing renewable energy and high quality renewable energy certificates, and a €3m investment in the Livlihoods Fund.

So, how does SAP’s green credentials stack up against some of its rivals in the cloud computing space?

Well, since yesterday’s pricing announcements from Google they definitely have to be considered a contender in this space. And what are their green credentials like? Well, Google have been carbon neutral since 2007, and they have invested over $1bn in renewable energy projects. So Google are definitely out in front on this one.

Who else is there?

Well, Microsoft with its recently branded Microsoft Azure cloud offerings are also a contender, so how do they fare? Quite well actually. In May 2012, Microsoft made a commitment

to make our operations carbon neutral: to achieve net zero emissions for our data centers, software development labs, offices, and employee business air travel in over 100 countries around the world.

So by doing this 2 years ahead of SAP and by including employee air travel, as well as facilities, you’d have to say that Microsoft come out ahead of SAP.

However, SAP does come in well ahead of other cloud companies such as IBM, who reported that renewable electricity made up a mere 15% of its consumption in 2012. IBM reported emissions of 2.2m tons of CO2 in 2012.

But, at least that’s better than Oracle. In Oracle’s 2012 report (reporting on the year 2011 – the most recent report available on their site), Oracle state that they don’t even account for their scope 3 emissions:

Scope 3 GHG emissions are typically defined as indirect emissions from operations outside the direct control of the company, such as employee commutes, business travel, and supply chain operations. Oracle does not report on Scope 3 emissions

And then there’s Amazon. Amazon doesn’t release any kind of information about the carbon footprint of its facilities. None.

So kudos to SAP for taking this step to green its cloud computing fleet. Looking at the competition I’d have to say SAP comes in around middle-of-the road in terms of its green cloud credentials. If it wants to improve its ranking, it may be time to revisit that 2020 goal.

SAP Startup Focus in newly industrialised countries

Vishal Sikka, SAP CTO

As we have said before here, sustainability job number one is putting bread on the table. To that end, it was great to see SAP’s Startup Focus program take off so well, gaining over 1,000 companies signed up in less than two years.

We profiled the Startup Focus program here on GreenMonk earlier this year, talking to three of the participant companies about it. They were very enthusiastic about how it had helped them break into the enterprise software market, and said they wished they’d joined the program sooner.

More recently, we spotted news from TechEd Bangalore that SAP CTO Vishal Sikka announced there that of the over 1,000 companies who have joined the Startup Focus program, 158 of the come from India. I’d love to know what percentage of the Startup Focus companies overall come from newly industrialised countries, and what level of employment they are helping create.

How SAP achieved LEED Platinum certification for their headquarters in Pennsylvania

As I was in Pennsylvania to attend SAP’s Analyst’s Base Camp event earlier this year, I took the opportunity to get a tour of the new LEED Platinum certified Headquarters building. I was shown around the building by the facilities manager, Jim Dodd, who informed me of the different steps taken to enable the structure to achieve its an impressive LEED Platinum certification from the U.S. Green Building Council (USGBC).

I videoed the tour and see below for a transcription of it:

Tom Raftery: Hey everyone! Welcome to GreenMonk TV, I am here in Newtown Square at SAP Headquarters. I am with –

Jim Dodd: Jim Dodd.

Tom Raftery: Jim, you are –

Jim Dodd: The Facilities Manager for the campus.

Tom Raftery: Okay, now we are standing on a — we are in the new building in Newtown Square.

Jim Dodd: The new LEED Platinum Headquarters’ building, right.

Tom Raftery: Okay, and can you tell me about the floor that we are standing on?

Jim Dodd: In comparison to the floor in the headquarters’ old building, where we used marble that was imported from Italy, what we wanted to do was to reduce that cost and do a sustainable floor. And so this floor is a concrete floor, and it has a mixture of seashells and glass in it on a terrazzo finish and then we polished it and honed it up, so it would be nice and shiny. But it’s considerably less expensive obviously than the marble floor in the main building and we use it in the atrium area in a radiant floor which we’ll talk about in a minute.

But it’s a less expensive solution and yet it’s a very attractive solution in terms of the flooring for both the link to the new building and the atrium that runs the full length of the floor downstairs on the promenade.

Tom Raftery: So, Jim, tell me about the floor.

Jim Dodd: Okay. In the promenade area, below us here, is a radiant floor, we have pipes that run through that floor and we have ten geothermal wells that are drilled in the back of our property. We take the water out of the ground where it comes as a constant temperature and we pump it through the piping on the concrete floor downstairs and the floor radiates heat or air-conditioning depending on what time of the year it is. And it helps to keep this big atrium very comfortable without having to use large amounts of air-conditioning or heating.

Tom Raftery: So it’s just using natural heat or cooling from the earth.

Jim Dodd: That’s correct, yes. So the water really comes out about 55 degrees out of the ground and we can pump that through the floor and that cools the concrete and radiates coolness in the summer time, and then in the winter time what we got to do is heat that water up to about 72 degrees and then we pump that through the floor and it heats the concrete and it radiates heat off the floor, and because it’s on the floor, it affects the employees immediately and it keeps the atrium very, very, very comfortable.

Tom Raftery: Okay, and you’ve got these nice banisters.

Jim Dodd: Yes, it’s an interesting situation here. When the original site survey was done for this building, it would have wiped out of a grove of the mature Chinese chestnut trees that are absolutely beautiful and are part of the aesthetics of the campus. So we moved the building in order to save half of those chestnut trees, but the chestnut trees that we did have to harvest in order to put the building here, we had them milled into handrails for the whole building.

About 90% of what’s in this building to construct it was sourced locally within 500 miles of the building and that’s a sustainability feature again, it provides points on the LEED scale because it cuts down on your carbon output because you are not exporting things from thousands and thousands of miles away.

Tom Raftery: So Jim, tell me about the under floor?

Jim Dodd: Yeah, the difference — the primary difference between the original building and the new building is in the original building the air distribution comes down from the ceiling plenum, and of course, that’s not very efficient because heat rises, so if you are trying to get heat down to where the people sit, it’s not in a very efficient approach. In this building, we use an under floor distribution where the air comes up through the floor and it’s controlled in each location with a vent, so people can control the amount of air coming in their space and by coming up from the floor, the treated air gets to the employee immediately and there is an immediate reaction to that temperature adjustment.

In the other building of course the hot air comes down but it turns around and goes right back up, so it’s not as efficient as this underfloor system is in this building here. We have a wood feature in each of our hallways that separate the neighborhoods and it’s made from bamboo. Again a sustainable wood that’s renewable every seven years in comparison to oak or walnut or some other wood that takes 40 or 50 years to mature. We decided to use bamboo in this building because it’s sustainable.

Tom Raftery: So, tell me about the carpets.

Jim Dodd: So the carpet, in most instances when you install large amounts of carpet, there is volatile organic chemicals in the carpet like formaldehyde that require you to aerate the building for a period of time before you can occupy it. We work with the manufacturer of this particular carpet to reduce or eliminate VOCs in it. So we did not have to ventilate the building for a period of time prior to occupancy.
And it makes for a cleaner environment for the employees overall without the organic chemicals off gassing from the carpet.

Tom Raftery: So what have we got beside us, Jim?

Jim Dodd: This is a filter water system that we put in. A number of years ago we used to provide bottled water for the employees and then we realized how much plastic waste was being generated, and even though it was being recycled. We decided to eliminate bottled water from the campus and we installed one of these Innowave water systems in each of our pantries. It’s filtered and it also cools the water and heats the water. So if you want to make tea, you can get hot water, and if you want cold water, you can get cold water.

But it reduced our cost by over $120,000 on bottled water, and got rid of the plastic issue.

Tom Raftery: So, Jim, where are we now?

Jim Dodd: We are in the chiller room of the new building of the Platinum LEED building and what we do that’s unique in this building in comparison to other buildings is we actually make ice at night and store it in these very big tanks behind me, and we use the system because at night the electricity is less expensive and the pressure on the grid is lower. So we don’t have to run the chiller during the day, because what we do is, we melt the ice during the day when we need air-conditioning and then we use that to cool the building and we don’t have to use our chiller during the day, when the grid is being stressed by everyone else, wanting air conditioning.

Tom Raftery: So Jim, tell me about this garden, where are we?

Jim Dodd: We are on the roof of the new building, believe it or not, and this is a green roof, this is a very unique approach to maintaining constant temperatures in the building. By having a green roof we keep the building cooler in the summer and warmer in the winter.
The other unique thing about this, as you can see we have to mow grass and we didn’t want to have to store gasoline up here, because it’s a hazardous flammable material. So we sought out a company that made a very good electric lawnmower and we mow the grass up here with electric lawnmower. In that way, we don’t have to store any gasoline up here, and it’s quite and it doesn’t just dirt people when they are working, it’s just a very unique approach to roof construction.

Tom Raftery: Jim, what have we behind this?

Jim Dodd: Behind this is the meadow as a part of our 102 acres of property here, and what we did this year, was working with the Triskeles Foundation and One Village, One Farm, these are non-profit organizations; we agree to put in an organic garden. We have enough room. So we put in a 100×50 organic garden with 22 raised beds and we’ll donate the food at the end of this year to all the local food banks.

We expect to produce hundreds of pounds of produce in this garden, and working with organic, no pesticides or anything like that, all natural ingredients to keep the bugs off, and then there is a 6 foot deer fence around it, because we have a lot of deer on the property and the garden would just get eaten to nothing. So we put a fence around it to protect it from the deer.

So we’re doing cucumbers, summer squash, tomatoes and peppers, and then, we’ll have a fall planting as well, and all of that food will go to the local food banks.

We have 80 volunteers that have volunteered to take care of the garden. So we have plenty of people to take care of it, and it’s going to work out really, really well, and it’s another sustainable aspect of the property.

We also have two beehives on the property as well. We have a beekeeper that works for SAP and he had asked us if he could put beehives on the property. And we agreed to do that, because we felt that that was another sustainable issue in terms of pollinating and protecting the bees.

There has been a degeneration of bee colonies around the world and so having good bee colonies is very important to the propagation of all the different plant life that we have on the campus. So we decided to put the beehives here as well.

Tom Raftery: So what have we behind us, Sir Jim?

Jim Dodd: Okay, what you see behind us here is a 60,000 gallon cistern, buried in the ground, and we collect our rainwater in that cistern and then we use the rainwater for irrigation and flushing toilets, you know what, they call brown water or gray water, and with all the rain that we’ve had it’s full.

But it’s another way for us to get LEED points, but it’s also a better way to manage our water consumption on campus because we can use that rainwater to irrigate. We have a beautiful courtyard in between the two buildings and we irrigate that with that water. We also irrigate the green roof that you’ve seen with the cistern water. So it all goes into that 2 million gallons of savings of water per year.

Tom Raftery: So why are we standing beside this artwork, Jim?

Jim Dodd: This is part of our social sustainability program where we work with local non-profits to do certain things. In this particular case, we work with a non-profit called Fresh Artists. These are young children, these are not adults, these are children who have painted this artwork that you see behind you.

We make a donation, substantial donation to fresh artists, so they can buy supplies and easels and paints and brushes for their children, and then we in turn purchase their artwork to hang in this building.

So except on the executive floor, all other floors of this building have examples of this artwork from these young children and some of them are quite attractive and fun. But it’s a social sustainability thing as a part of our work with the community.

And the IT systems?

Jim Dodd: It’s a dashboard.

Tom Raftery: Right.

Jim Dodd: And it tells you the consumption of electricity in this building, the consumption of electricity in the other building, and it tells me what my PUE is in my data center, which is a –

Tom Raftery: I know PUE.

Jim Dodd: Okay, you know what that is. So it tells me how we’re operating, whether there’s some kind of anomaly, we’re using more electricity than usual. We can get just a quick glimpse of how the building is functioning, and what its consumption rates are in both buildings.

But then they go far beyond that and they can drill down to an individual air handler, right to the motor and determine if it’s running, how fast it’s going, how much power it’s using. We monitor over 10,000 points of information of data on all the systems in the building.

Full disclosure – SAP paid my travel and expenses to attend the SAP Analysts Base Camp

SAP releases mobile app for utilities customer engagement

They say the secret to any good relationship is communication.

Most utility companies don’t seem to have received the memo though. In a lot of cases, the only time you hear from your utility company is when you receive a bill, or a disconnect notice. Neither are very positive forms of communication. It is no wonder then that utility companies generally are not held in high regard.

In an effort to help utility companies improve their communications, and connect more closely with their customers, SAP this week launched their Utilities Customer Engagement mobile app. The new mobile app is available now for download from the iTunes Store and Google Play.

SAP Utilities Customer Engagement

The app has lots of cool functionality, such as the ability to see and pay bills, check consumption and outage information and High Bill Alerts and other messages in the Message Centre, to warn customers when their bill is going to be higher than usual. This would have been very handy for PG&E to have had back in 2009 when their smart meter rollout was incorrectly blamed for customers suddenly receiving higher bills.

Facebook reported last December that the number of people accessing the site from mobile devices now exceeds access from desktop devices, and not surprisingly, this has also been true of Twitter for some time. Given that, it could be that SAP are missing a trick here. It would be very useful if in the My Profile section of the app, customers could enter their social media details (Twitter account, Facebook, Google+ etc.), then the app could send them messages and alerts to their social network of choice, rather than customers having to log into the app to see alerts.

This is a fundamental tenet of good communications – talk to the customer on their platform of choice, don’t force them to come to you. Perhaps in version 2.0.

Of course, this mobile app will only be any good, if SAP can persuade their utility customers to deploy it – whether they can pull that off remains to be seen (but, I know I’d want my utility company to roll it out!).

Image credit Lady Madonna

SAP TwoGo – ride-sharing software for the enterprise

In a less than obvious move earlier this week, SAP launched a ride-sharing app called TwoGo.

Why less than obvious? Well, ride-sharing is generally perceived as more of a consumer focused activity, than an enterprise one. And SAP is very much an Enterprise software company.

iPhone Rideshare apps

A quick search for ride-share iPhone apps, for example returns 24 results, all of which are consumer software plays.

TwoGo is more than just a smartphone app though (it is available on most mobile platforms), TwoGo customers can also access it through its website, via email, via any iCal enabled calendar application, and even via SMS.

It is a single instance, multi-tenant cloud application. This is important because it means for any organisations deploying TwoGo, set-up on SAP’s side simply involves adding the organisations email domain to the customer table. Then employees are immediately enabled to create a TwoGo account by signing up with their work email address.

Also, because it is single-instance and multi-tenant, smaller companies can sign up and benefit from sharing rides with employees of other companies in the area who are also TwoGo subscribers.

And because TwoGo works with email, and iCal already, integration issues are minimal.

Why would an organisation want to deploy a ride-sharing app, you ask?
There are several good reasons –

  • if companies are subsidising travel for employees, ride-sharing reduces the number of trips taken by employees, thereby contributing directly to the organisation’s bottom line.
  • For organisations with vehicle fleets, this also reduces wear and tear, service and maintenance costs for vehicles.
  • Then there’s the issue of having to provide car parking spaces for employees – this is expensive and a poor use of the space. Reducing the number of cars coming to work, de-facto reduces the amount of car parking spaces an organisation needs to provide.
  • And, obviously, ride-sharing will also reduce the organisation’s greenhouse gas emissions.

Then there’s the more intangible benefits –

  • Employees spending more time together leads to serendipitous meetings – what was previously ‘dead time’ in the car can now be productive
  • And it brings employees closer to each other and to the company

What about employees though – what benefits can they get from ride-sharing?
Carpool lane sign

  • The obvious one is the ability to use carpool lanes on freeways where traffic often moves significantly faster
  • Also, according to the US Census Bureau, nearly 600,000 Americans have “mega-commutes” of at least 90 minutes and 50 miles each way to work. A significant number of those would benefit from ride-sharing because of reduced costs (fuel and automobile wear and tear) and also to share the driving load. Driving, especially in heavy traffic, is frustrating.
  • Then there’s the social benefits of meeting new people, making new friends and learning more about other job functions in your organisation.

TwoGo, although just now being released, has been in operation at SAP for 2 years now. It is at release number 4.5, so this is already a mature product. SAP themselves report that TwoGo has generated more than $5 million in value, reduced greenhouse gas emissions by eliminating 400,000 miles of driving, and matched employees into carpools more than 36,000 times, creating 2,200 additional days of networking time among employees.

The app is highly configurable and has clever algorithms which only offer a user a ride to work, if it can also offer him/her a ride home that evening, as well. And obviously, the app has block lists to ensure you are not repeatedly offered lifts with someone you’d rather avoid.

Given all the benefits of TwoGo, we have to wonder why other enterprise software vendors haven’t come up with a similar product before now. Or have they? Does TwoGo have an enterprise competitor we’re not aware of?

Carpool lane image credit Lady Madonna

Facebook and ebay’s data centers are now vastly more transparent

ebay's digital service efficiency

Facebook announced at the end of last week new way to report PUE and WUE for its datacenters.

This comes hot on the heels of ebay’s announcement of its Digital Service Efficiency dashboard – a single-screen reporting the cost, performance and environmental impact of customer buy and sell transactions on ebay.

These dashboards are a big step forward in terms of making data centers more transparent about the resources they are consuming. And about the efficiency, or otherwise, of the data centers.

Even better, both organisations are going about making their dashboards a standard, thus making their data centers cross comparable with other organisations using the same dashboard.

Facebook Prineville Data Center dashboard

There are a number of important differences between the two dashboards, however.

To start with, Facebook’s data is in near-realtime (updated every minute, with a 2.5 hour delay in the data), whereas ebay’s data is updated every quarter of a year. So, ebay’s data is nowhere near realtime.

Facebook also includes environmental data (external temperature and humidity), as well as options to review the PUE, WUE, humidity and temperature data for the last 7 days, the last 30 days, the last 90 days and the last year.

On the other hand, ebay’s dashboard is, perhaps unsurprisingly, more business focussed giving metrics like revenue per user ($54), the number of transactions per kWh (45,914), the number of active users (112.3 million), etc. Facebook makes no mention anywhere of its revenue data, user data nor its transactions per kWh.

ebay pulls ahead on the environmental front because it reports its Carbon Usage Effeftiveness (CUE) in its dashboard, whereas Facebook completely ignores this vital metric. As we’ve said here before, CUE is a far better metric for measuring how green your data center is.

Facebook does get some points for reporting its carbon footprint elsewhere, but not for these data centers. This was obviously decided at some point in the design of its dashboards, and one has to wonder why.

The last big difference between the two is in how they are trying to get their dashboards more widely used. Facebook say they will submit the code for theirs to the Opencompute repository on Github. ebay, on the other hand, launched theirs at the Green Grid Forum 2013 in Santa Clara. They also published a PDF solution paper, which is a handy backgrounder, but nothing like the equivalent of dropping your code into Github.

The two companies could learn a lot from each other on how to improve their current dashboard implementations, but more importantly, so could the rest of the industry.

What are IBM, SAP, Amazon, and the other cloud providers doing to provide these kinds of dashboards for their users? GreenQloud has had this for their users for ages, now Facebook and ebay have zoomed past them too. When Facebook contributes oits codebase to Github, then the cloud companies will have one less excuse.

Image credit nicadlr

SAP releases its Integrated Report 2012 – an integrated financial and sustainability report

SAP released their first Sustainability report in 2008 (their 2007/2008 report). Like the reports of most other companies at the time, it was released as a PDF document but SAP quickly shifted gears. SAP’s 2008 Sustainability report, was released as a website. This had the dual purpose of making the site more accessible, and also allowing SAP to see which areas of the site had more traction. The following year they made their report more social and every year since they have added something new.

As well as releasing its Sustainability reports each year, SAP also published its annual financial reports. This year, for the first time, SAP have integrated the two reports and they have just published their SAP Integrated Report 2012. It takes the form of a highly interactive website with built-in analytics and downloadable PDF’s.

This was an idea GreenMonk first mooted when I asked SAP’s Chief Sustainability Officer Peter Graf in a 2011 interview whether SAP had any plans to integrate the two documents.

On a conference call at the launch of the integrated report, SAP Chief Accounting Officer Christoph Hütten went to great pains to stress that this wasn’t merely the content of both reports in one, but that the content was very tightly bound together. The report demonstrates how connections and inter-dependencies between financial and non-financial performance impact each other, he said.

The document/website contains all the financial and sustainability-related information you would expect to find in reports of this type. And the report also has a nice page showcasing and explaining the connections between the financial and non-financial performance.

Other nice features of the report are an integrated tweetstream showcasing mentions of the #sapintegrated hashtag on some pages, an option to make notes on pages (with the ability to download those pages as PDF’s subsequently), and the download centre for downloading the annotated pages, as well as financial statements, graphics and other reports.

For the first time also, SAP are releasing their 2012 sustainability information in XBRL format (.zip file) – something GreenMonk also suggested to SAP back in 2011. If you are unfamiliar with XBRL, it is an XML-based global standard for exchanging business information.

Impressive as well was the fact that at the end of the conference call launching the report, Peter Graf mentioned that SAP are actively looking to co-innovate. He asked that anyone, be they in the financial or sustainability reporting space, who is interested in integrated reporting get in touch with him to work together to bring integrated reporting to everyone “at the lowest possible cost and highest possible precision”.

The video above is a demo of the report and I have placed a transcript of the video here.

IBM’s mobility play: MobileFirst

Airplane mode on iPhone

One of the big talking points at this year’s IBM Pulse was IBM’s recent unveiling of its new platform for mobile, MobileFirst. My colleague James covers the announcement in details on his RedMonk blog, but I thought I’d talk a bit about the GreenMonk perspective, as we haven’t covered mobile here very much to-date, and it is becoming increasingly pervasive.

Mobile is now huge. I know this is self-evident, but it is totally game-changing. Now everyone is instrumented, interconnected, and intelligent, as IBM themselves might say.

What does this have to do with sustainability? Well, we here at GreenMonk take a broad view of Sustainability and as we noted in our write-up of the Pulse conference, IBM’s Smarter initiatives all play to a sustainable agenda. Sustainability is all about doing things more efficiently. Mobile definitely enables that.

You only have to think of the application IBM rolled out last year to help staff and students crowdsource cleaning up of the Los Angeles Unified School’s District. And, it is also making a big splash in the Enterprise space, as witnessed by SAP’s Operational Risk Management mobile app; the ESB and IBM mobile app to help finding and scheduling charging of electric vehicles in Ireland and many similar initiatives.

And there’s also social – I wrote a blog post last November about the intersection of big data, social and sustainability. What does this have to do with mobile? Well, in each of the examples outlined in the blog post, a significant amount of the data would have been entered via mobile. People as sensors. The internet of everything.

There are lots of other examples in healthcare, smarter cities (the Boston mobile app I mentioned in this post), education, etc.

The one place IBM may be missing a trick in mobile? Mobile endpoint energy management. IBM have an endpoint management app for mobile, but it’s focus is more on security than energy management, but, as we’ve noted here previously, battery life is a significant pain point for mobile users. A user whose device is out of battery, is a frustrated, disconnected, unproductive worker.

An Endpoint Management solution which manages mobile battery life (by having low power modes, or by automatically shutting down all but the frontmost app, or similar, for example) would be a definite win for any enterprise.

Full disclosure – IBM paid travel and accommodation for me to attend Pulse.