Tag Archive for 'energy consumption'

Greenmonk’s Inaugural Cool Award: Fujitsu Siemens


A couple of months ago I got the chance to chat with Fujitsu Siemens Computer’s chief technology officer (CTO), Dr Joseph Reger, who leads the company’s sustainability initiatives. We went over a fair amount of ground, but one thing that stuck with me was a new technology that came to the market last month – monitors that consume zero power when on standby. Let me just say that again – computer monitors that consumer zero watts on standby. When not in use DC power shuts down completely.
Anyone that has checked the power consumption of their electronic devices, using a Kill-a-Watt monitor, for example, knows just how greedy devices on standby can be (TVs and set-top boxes = bad news). And we have a lot of them in every home and office. According to FSC’s press release:

“Reducing European Union-wide power consumption through the adoption of electrical goods that use zero watts in standby mode would save an estimated 35 Terawatt hours per year according to the German Federal Institute for Materials Research and Testing (Bundesanstalt für Materialforschung) – while the EU Stand-by Initiative reports estimates that stand-by power accounts for about 10 percent of the electricity use in homes and offices of the EU Member States.”

In other words, standby power is a problem very much worth solving. This is innovation at work and I commend the engineers at FSC for their efforts. Now if they can just apply the same technology to every other device I use…

When I first heard about the SCENICVIEW ECO device, I thought it had to be worth an award. So I thought why not award it? We need to work out what the COOL award means (Greenmonk probably needs a logo, for it, for example), but for now I would just like to say well done FSC – and congratulations. You are worthy winners of the first Greenmonk cool award for finding ways to lower global carbon emissions and energy consumption.

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IBM’s Vik Chandra on how software can help reduce your carbon footprint

IBM Green Data Center in Second Life
The IBM Green Data Center in Second Life

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Episode 2 of the GreenMonk Podcasts - 27 mins 27 secs

My guest on this podcast is IBM’s Vik Chandra. According to IBM Vik

is currently responsible for Market Management and Strategy for IBM software offerings that enable organizations to reduce their energy consumption and environmental impact. IBM’s software group offers middleware from its Tivoli, Rational, WebSphere, Lotus and Information Management brands.

I was interested to know how Vik felt software could help companies reduce their carbon footprint so I invited him to come on the show to discuss this and also to answer questions I solicited from readers of this site.

Here are the questions I asked Vik and the approx. times I asked them:

It is easy to see how more efficient hardware can help drop a company’s energy use but how is software helping companies reduce their carbon footprint? - 00:20

Demand response - the ability to have devices adjust their settings dynamically in response to pricing signals from utilities etc is recently gaining a lot of attention. Is this something IBM are looking into? 03:23

Questions from readers:

Chris Dalby
Are there any plans to expand the current cost craze that has hit Hursley? With rising energy and utility costs in general, are there plans to help companies intelligently manage and automate their energy infrastructure using mqtt? - 05:57


Alan in Belfast

As CPU/core speeds increase, software has become more and more processor hungry, driving up heat, fan, power etc. Energy efficient machines - even Eee PC 1000s! - start to alter the processor speed to keep power demands down. Are IBM serious about de-bloating their software to make it more light-weight? And do they have any feel for whether that could make a 1% difference or a 20% difference to desktop/laptop/server power usage? - 08:14

Is it more efficient to build features into hardware or software? A lot of the enterprise monitoring software that gets installed to instrument PCs/servers runs continuously. Better to make lighter hardware modules to do the same? Is there a day when a Linux-on-a-chip (etc) will be embedded in PCs/servers as a more energy-efficient method of performing these tasks? (Bring back the PIC chip!) - 10:28

Jim Spath
We’re moving toward more virtualization, currently running IBM AIX on Power5 LPARs, starting to run virtual CPUs, memory, storage and I/O. What are the limiting factors for software licensing in such a landscape? It seems we save money on hardware but pay more for software that could run in different frames.
I think Linux is a partial answer, but there are corporate concerns with having multiple OS images, not to mention uneasiness about GNU and BSD license models. - 14:23

Jim Hughes
I see plenty of power management software going into desktop and laptop PCs (clock slowing, fans that run only when necessary etc.), but precious little into servers.

As many enterprises appear to be shuffling ever more equipment into noisy, over heating server rooms, surely power (and noise) management should be a big issue here.

Are IBM ignoring servers because they’re hidden away from all but the long suffering sys admins? - 17:01

Ed Gemmell
Of the $1 billion IBM said they would invest in Green IT. How much has already been invested (can we see it in the financials?) and how much has been in Software. What do you have to show for the $1billion so far? - 21:31

Uldis Bojārs
It would be interesting to learn more about what is IBM’s experience and lessons learned in enterprise use of new social media and collaboration tools such as microblogging and virtual 3D worlds. - 25:58

Download the entire interview here
(25.1mb mp3)

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Build carbon software efficiently (practice what you preach!)

motion gears -team force
Photo Credit ralphbijker

I have been having some very interesting conversations with people in the carbon software sector these last couple of weeks.

The first was with Michael Meehan of Carbonetworks (which I blogged about here) and we discussed their offering which is a “carbon strategy platform”. From my blog post about Carbonetworks:

The app at its most basic helps companies understand what their carbon footprint is, and then helps the companies translate that into a financial bottom line. The app helps companies see what options they have to reduce their carbon footprint and helps them create a carbon strategy from a managerial perspective on how to proceed in the carbon market.

Then I talked to Stefan Guertzgen, Marketing Director for Chemicals and Franz Hero, vp, chemical industry business unit both at SAP. They were talking about the SAP Environmental Compliance application which, in their words:

enables companies to gather information on the use of energy, in all its forms, throughout the enterprise, identify areas for energy reduction, monitor the implementation of energy excellence projects, and make the results available throughout the enterprise

Earlier this week I was talking to Kevin Leahy, who is a director in IBM’s IT Optimization Business Unit about IBM’s House of Carbon for which they have also developed carbon reporting software for their client base.

Finally, yesterday I was speaking to Gavin Starks, founder and CEO of AMEE. We have talked about AMEE several times before on this blog. AMEE is an open-source, neutral, platform for

measuring the Energy Consumption of everything… aggregates “official” energy metrics, conversion factors and CO2 data from over 150 countries… is a common platform for profiling and transactions (there’s a transaction engine at the core of AMEE)

Noticing a common thread here? Guys, stop re-inventing the wheel.

IBM and SAP (and anyone else thinking of embarking on carbon software) STOP NOW! It has already been done and done well by companies with open api’s (and open data in AMEE’s case).

Get on the phone to Carbonetworks and AMEE, and instead of building another carbon app, use their already comprehensive infrastructures and api’s to get a jump-start and bring best-of-breed carbon software to market efficiently!

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Any questions for Vik Chandra?

Questions
Photo Credit oberazzi (Tim O’Brien)

We have started a podcast series here on GreenMonk. As part of the process, when I can, I will be posting ahead of time who I will be interviewing. This will give readers an opportunity to have me put questions on their behalf during the podcast.

The first such interview will take place next Wed, August 13th and the interviewee will be IBM’s Vik Chandra. According to IBM Vik

is currently responsible for Market Management and Strategy for IBM software offerings that enable organizations to reduce their energy consumption and environmental impact. IBM’s software group offers middleware from its Tivoli, Rational, WebSphere, Lotus and Information Management brands. Core capabilities include service management from Tivoli, application servers and runtime infrastructure from WebSphere, database, information management and business intelligence from Information Management, collaboration from Lotus and software development and delivery from Rational.

We will be discussing ways in which IBM software can be used by companies to reduce their carbon footprint.

If you have any questions/suggestions you’d like me to put to Vik in the podcast, please leave them in a comment to this post or email them to tom@redmonk.com before Wed August 13th at 2pm GMT.

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