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augmented reality

Photo credit Tom Raftery
We last wrote about the Eye on Earth site in July 2008. If you can’t remember that far back, a quick recap – Microsoft and the European Environmental Agency (EEA) signed a non-exclusive five year deal with a goal to “make environmental information more accessible to citizens in Europe”.
EyeOnEarth, the [...]

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Since giving my talk on sustainability in the mobile phone sector at Mobile 2.0 in Barcelona a few weeks back and writing my post about how Augmented Reality on mobiles could be transformative for Green tech I have been thinking a lot about how mobiles could make a significant positive contribution to the planet.
The [...]

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I was peripherally aware of Augmented Reality before attending the Mobile 2.0 conference in Barcelona a few weeks back but hadn’t really thought through its consequences/possibilities until I saw the video above by Dutch startup company Layar.
I realised that Layar’s offering was geographically limited but its potential (esp in the Green space) was enormous – [...]

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