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Learnings from Google’s European Data Center Summit

May 26, 2011 by Tom Raftery

Google's EU Data Center Summit conference badge

I attended Google’s European Data Center Summit earlier this week and it was a superb event. The quality of the speakers was tremendous and the flow of useful information was non-stop.

The main take home from the event is that there is a considerable amount of energy being wasted still by data centers – and that this is often easy to fix.

Some of the talks showed exotic ways to cool your data center. DeepGreen, for example, chose to situate itself beside a deep lake, so that it could use the lake’s cold water for much cheaper cooling. Others used river water and Google mentioned their new facility in Finland where they are using seawater for cooling. Microsoft mentioned their Dublin facility where they are using air-side economisation (i.e. it just brings in air from outside the building) and so is completely chiller-less. This is a 300,00sq ft facility.

IBM’s Dr Bruno Michel did remind us that it takes ten times more energy to move a compressible medium like air, than it does to move an non-compressible one like water but then, not all data centers have the luxury of a deep lake nearby!

Both Google and UBS, the global financial services co., gave what were hugely practical talks about simple steps to reducing your data center’s energy footprint.

Google’s Director of Operations, Joe Kava (pic on right) talked about a retrofit project where Google dropped the PUE of five of its existing data centers from 2.4 down to 1.5. They did this with an investment of $25k per data center and the project yielded annual savings of $67k each!

What kind of steps did they take? They were all simple steps which didn’t incur any downtime.

The first step was to do lots of modelling of their airflow and temperatures in their facilities. With this as a baseline, they then went ahead and optimised the perforated tile layout! The next step was to get the server owners to buy into the new expanded ASHRAE limits – this allowed Google to nudge the setpoint for the CRACs up from its existing 22C to 27C – with significant savings accruing from the lack of cooling required from this step alone.

Further steps were to roll out cold aisle containment and movement sensitive lighting. The cold aisles were ‘sealed’ at the ends using Strip Doors (aka meat locker sheets). This was all quite low-tech, done with no downtime and again yielded impressive savings.

Google achieved further efficiencies by simply adding some intelligent rules to their CRACs so that they turned off when not needed and came on only if/when needed.

UBS’ Mark Eichenberger echoed a lot of this in his own presentation. UBS has a fleet of data centers globally whose average age is 10 years old and some are as old as 30. Again, simple, non-intrusive steps like cold-aisle containment and movement sensitive lighting is saving UBS 2m Swiss Francs annually.

Google’s Chris Malone had other tips. If you are at the design phase, try to minimise the number of conversion steps from AC<->DC for the electricity and look for energy efficient UPS’.

Finally, for the larger data center owners, eBay’s Dean Nelson made a very interesting point. When he looked at all of eBay’s apps, he saw they were all in Tier 4 data centers. He realised that 80% of them could reside in Tier 2 data centers and by moving them to Tier 2 data centers, he cut eBay’s opex and capex by 50%

Having been a co-founder of the Cork Internet eXchange data center, it was great to hear that the decisions we made back then around cold aisle containment and highly energy efficient UPS’ being vindicated.

Even better though was that so much of what was talked about at the summit was around relatively easy, but highly effective retrofits that can be done to existing data centers to make them far more energy efficient.

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Samsung: Solid State Drive’s (SSD’s) are Green

May 23, 2011 by Tom Raftery

Samsung have an interesting section on their GreenMemory site about Solid State Drives and how they are considerably Greener than traditional HDD’s.

This rings true with me because my own laptop has an SSD instead of a HDD and I find that it out-performs my desktop for some applications, it runs cold (and quiet as it doesn’t need a fan) and the battery life is better than any laptop I have owned to date.

I caught up with them at the recent Sapphire Now conference where they kindly led me through a demo, showing exactly how much better SSD’s perform compared to HDD’s..

Here’s a transcription of the demo:

Tom Raftery: Hi, everyone! Welcome to GreenMonk TV. I?m at the Sapphire Now conference in Orlando and I?m with Steven Peng from Samsung. Steven is demoing a new way of looking at SSD?s, solid-state disks and some interesting metrics around the solid-state drives. Steven can you tell me why you are telling me that solid-state drives are Green?

Steven Peng: Yes, solid-state drive doesn?t have a moving part by nature, you can save more power of a traditional hard disk drive and you can say that?s the reason that it is Green.

Tom Raftery: Okay. So you have numbers here, you can talk to around that both in terms of cost and in terms of throughput. Can you talk us through some of those?

Steven Peng: Of course, welcome to our Green SSD versus HDD demo. And a lot of people state the SSD you get cost, it?s too high compared to current technology hard disk drive. However, if you look at a system cost, it actually is the cheapest cost in delivering the performance needed in systems.

So, I have a demo here, I have two identical systems, server systems. If you look at the CPU, the memory configuration, they are identical. However, if you look at the Green SSD system, I have four Samsung MLC SSD drive at 200 gigabytes each, so total capacity is 800 gigabyte. And I can also put two or three 7200 RPM HDD.

So the total capacity is a really comparable to the HDD system here. In this system, I have a 12 high speed 15K SAS HDD, a 300 gigabyte drive capacity each.

So, if you look at two systems, the cost of four SSD drive and 12, 30 gigabyte 15K hard disk drive, the cost is about the same. So, the system costs are same.

Tom Raftery: It is compatible, okay.

Steven Peng: Yeah. So, the interesting area of what about the performance that really tells the system cost difference, right. So the demo here is, we are also running the Benchmarking software, TPC-C and online transaction processing benchmark software and that?s software allows us to know what?s the difference in terms of performance.

If you look at the number here, we recorded in the Green SSD server system, we have 7,000 transaction per second level. If you look at the hard disk drive HDD server system, we only recorded like 1,900 transaction per second level. So, immediately it is about 3X delta.

Tom Raftery: So, it?s significantly faster in terms of performance, but also the amount of watts that are being consumed are considerably lower as well?

Steven Peng: Exactly. So the wattage of a Green SSD system consumption is about 170 watts. If you look at the HDD system, it?s 280 watts. So, you see the delta right there, 60 percent range in power saving per system.

Tom Raftery: And that power saving is coming from a couple of things, I assume, you can tell me if I?m wrong, my assumption would be that a) There is no moving parts as you said earlier but also, b) There is no heat being generated or less heat being generated by the SSD than the hard drive, would that be right?

Steven Peng: Yeah, indeed. Since SSD, the system you generate less heat you don?t need the fan to spin faster and also you can imagine in the data center, you can spend less cooling cost.

Tom Raftery: Cool, so faster performance, compatible pricing and lower operating cost in terms of power usage.

Steven Peng: Right. So, we suggest to people when you are doing your next IT refresh server system, look into SSD system and that can give you the lowest initial purchasing cost and also the ongoing operating cost saving from the power you know saving payout.

Tom Raftery: Steven, that?s been great. Thanks a million.

Steven Peng: Alright, thank you Tom.

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Why would you feature oil companies as customer references?

May 23, 2011 by Tom Raftery

The BP Oil Spill in the Gulf of Mexico was, unfortunately, far from being an isolated incident. Chevron in Ecuador, Shell in Nigeria, Exxon in Alaska – name me an oil company and I’ll name you an environmental disaster. And, it appears that some of them are responsible for funding, climate change denial.

And yet at a number of conferences I’ve been at recently, oil companies have been mentioned as customer references from the podium. From my position as an advocate of green measures, that irks.

At SAP’s Sapphire Now conference last week for example, during the keynotes given by Vishal Sikka, CTO, and Hasso Plattner, Chair and co-founder of SAP, three oil companies were featured. And this is a company which is going to great pains to establish a reputation for itself as being being Sustainable.

It is not like SAP were short of customer references – there were probably north of 30 customers shown between the two back-to-back keynotes. No-one would have complained if there were three less.

So, they had oil companies, ok, well to counter that how many of the other customer companies represented were renewable generators? Not one. Not a single one.

C’mon guys, it’s not like renewable generators have a shortage of big data – I remember on visiting Logica’s center of excellence in Lisbon seeing their windfarm management application. They told me that a typical turbine outputs around 250 data points per minute and that particular application was managing over 2,000 wind turbines.

Leaving Logica aside, there are plenty of other well known companies heavily involved in renewables who could have been showcased – think Siemens, Vestas, Samsung, Mitsubishi, Iberdrola, Hyundai, GE, Gamesa, and Alstom for wind energy; then there’s Bosch, Sharp, and Sanyo for solar, for example.

In fairness to SAP, one of their demos, from UK energy retailer Centrica, was a Smart Meter Analytics demo where Centrica was able to utilise the analytics to help consumers reduce their power consumption – more on which in another post.

And, I should not ignore that fact that oil companies such as BP have invested in renewables but is that where their focus really is? SAP is pushing the sustainability agenda and for that they should be given credit. But… show us the evidence in the real world of customers that SAP is supporting.

That’s how you gain credibility.

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SAP are now starting to let their customers tell their Sustainability story

May 20, 2011 by Tom Raftery

Centrica's Smart Meter Analytics implementation

I attended SAP’s SapphireNow conference this week. At previous Sapphire conferences SAP went strong on Sustainability – having guest speakers like Al Gore and Richard Branson and also having both Co-CEO’s address the topic strongly in their talks. This year however, they went a different route.

This year the main themes discussed by guests and Co-CEO’s were mobility and in-memory computing with sustainability merely referenced a couple of times in passing. On the other hand, a search of the online agenda shows that there were 60 sessions at the event which were Sustainability themed. What’s more, as SAP’S VP Marketing for Sustainability Solutions Marty Etzel pointed out to me, 80% of those sessions were customer or partner led.

I think it shows a certain maturity and confidence by SAP that they are willing to step back from the previous top-down approach to Sustainability that they have espoused and to allow their customers and partners to bottom-up tell the story on their behalf. It is always a far more convincing story when it is your partners and customers are talking up your solutions.

Due to meetings, I couldn’t get to as many of the sessions as I wanted to but fortunately many of them were recorded for replay on the SapphireNow so I’ll be able to catch up with them over the coming days.

It is a gutsy move by SAP to let their customers tell their Sustainability story – but it is one which is vital for the credibility of their solutions.

Disclosure – SAP paid my travel and expenses to attend this event

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SAP’s 2010 Sustainability Report demo’d

May 6, 2011 by Tom Raftery

I had a Skype chat recently with SAP’s Chief Sustainability Officer Peter Graf where he gave me a demo of their new 2010 Sustainability report.

With Peter’s permission, I recorded the demo for publication on YouTube. The video above is the result and the transcription is below.

Some highlights Peter mentioned include:

More sustainable operations have saved SAP ?170 million (!) between 2008 and today,
SAP are updating their Sustainability report quarterly and are embedding it more and more closely with their financial reporting and,
SAP have deep social media embedding in their report

With this report, SAP have put clear blue water between themselves and any other sustainability report. SAP can still take it up another few notches (productising it, putting an api in front of it, publishing in xbrl, etc) but this is the kind of reporting everyone needs to be moving to, as a baseline. Kudos to SAP for once again setting the bar with this report.

Now here’s the transcription of the demo:

Tom Raftery: Hi, everyone. Welcome to GreekMonk TV. We are talking today to SAP?s Chief Sustainability Officer, Peter Graf, who is going to give us a quick demo of the new 2010 SAP Sustainability Report.

Peter Graf: So, this is SAP?s 2010 Sustainability Report, which people can find online at sapsustainabilityreport.com. The report lays out the three key areas of impact for SAP. In the first place, SAP wants to become a more sustainable company, so we are talking about our own sustainability performance. The second section of the report is about how SAP helps customers to run more profitably and sustainably, so that?s mostly a conversation about our applications and software solutions.

And then finally, there is a section on how people at SAP drive opportunity for others through IT. And then, certainly the last part, as always when we put our report on the line is that encouraging into action and dialog between us and those who come and visit the report. And we call that section Do Your Part and that describes how everyone can contribute.

Tom Raftery: Great. Can you show me some of the details of how SAP have done in the last year? How does it look onscreen, because it?s very different from any other sustainability report that?s out there?

Peter Graf: Exactly. So before we go there, the data that we talk about is all assured by KPMG, and there are two levels of assurance and yes, this report is A+ from GRI perspective. It?s got the best rating that you can get from GRI. It complies with a whole variety of standards, but most importantly, we have not only done limited assurance to our greenhouse gas numbers, we?ve actually gone for reasonable assurance, meaning the assurance company actually assures that this is really our footprint. And we do that because we believe in the future there will be much more scrutiny around how people are reporting greenhouse gas emissions.

And that?s what the greenhouse gas emissions look like. You can see the trend from 2000 to 2007; we?ve always increased our emissions. In 2007, we set ourselves the goal to reduce our emissions step-by-step back to the level of 2000 by the year 2020, so we have an absolute carbon target. That is pretty aggressive considering that in 2000, we had about 24,000 employees and already today in 2011, we have more than 50,000 employees and we want to obviously continue to grow as a company.

You can also see that we have kind of flipped the chart to kind of visually highlight that emissions are seen as a liability to SAP so they show below the line.

Tom Raftery: And clicking on any of those bars redraws the kind of pie chart on the right?

Peter Graf: Exactly, so you can go and drill into the different years and you can see how the emissions change. For example in 2008, we had 31% of our emissions from flights that also tells you that we include Scope 1, 2 and 3 emissions in our calculation.

That number dropped dramatically in 2009, given that in the times of economic crisis, we just don?t service as many customers, so you can see that here. And then in 2010, the number continues in absolute terms to be reduced, which is amazing given that we have actually increased our revenues by 17% in 2010 while reducing our emissions. You can see that very nicely when you look at the carbon emissions on a Euro basis. We are now at 33.9 grams per Euro revenue and in 2008, that number was 45.6 grams.

So, in terms of carbon efficiency we have dramatically accelerated and you can drill into different areas. For example, revenue in the Americas, you can actually go and look at different scopes and include or exclude them in the competition. So that?s the benefit of having this kind of interactivity.

Tom Raftery: The obvious question that comes to mind then is, if you are spending all this money on getting carbon out of your system, out of your organization, it must be costing the company a small fortune.

Peter Graf: Yeah, that?s the secret sauce I would say, because what we do at SAP is from the carbon perspective, we have a very, very good idea about where we need to kind of have activity in order to have a positive financial impact. So, here you see the SAP specific abatement cost curve that we have, which is produced with the help of SAP carbon impact and you can see, for example, for every ton of carbon that we avoid using video conferencing, the company saves ?654 and there are 39,000 tons that we can abate that way. So, the width of every one of those rectangles describes how much carbon we can save, the height describes the financial impact.

We have done an analysis in terms of a business as usual case, so we extrapolated our carbon performance from the 2000 to 2009 further into the future in the business as usual case and in comparison to that business as usual case Tom, we saved ?170 million. So, 170 — so it looks like this is expensive stuff, but in reality for us, we live the sustainability business case and we are bringing in savings by becoming more energy efficient.

Tom Raftery: So, you are also going beyond not just in terms of presentation and interactivity, but you are also going beyond what most of the companies are doing as well by reporting not just once a year or not just once every two years as some companies are doing, but once every quarter?

Peter Graf: That?s correct. And we?ve just announced our first quarter results. We have a 6% increase in carbon for the first quarter of 2011, which we can easily track to a 5% increase in employees and we have had a very, very good performance last year in terms of carbon, so we need to keep on our toes and do the right things.

I want to highlight one element which is our increasing renewable energy, which went from 16% to 48% last year globally. Again, you can see the type of charts we used. Below the line, we have fossil and nuclear sources for electricity; above the line, we have renewable sources like wind and hydro. So there is a big shift going on between 2009 and 2010, how we source our electricity and the beauty of this chart, below the chart we show how we do less bad and above the chart we show how we do more good and the change is pretty significant.

I mean, look in 2009, we had probably 16% total renewables and the number has grown so much. While in addition, the absolute number of gigawatt hours of electricity we consume has been reduced to 268 from 301. So, our strategy is to reduce the distance from this point to that point and at the same time shift the whole thing up.

Tom Raftery: Are you doing any — or have you plans to do any integration with your financial reporting?

Peter Graf: This report is actually launched in an integrated fashion with our financial report. So for example, if I go and look at the overall performance and I?m interested in revenues for example, if I click on that what is happening is that I?m branching out to SAP?s annual report. So, there is no redundancy and the way how these reports are designed you know, there is — from a layout perspective the same kind of branding and so, the two reports are interconnected, so we avoid redundancy.

We are not yet in one report, but we have taken a significant step, because we are launching these reports at the same time on the web and they are linked with each other. So, that?s an intermediate step, but the trend certainly goes to what one report is.

Tom Raftery: Last question, I?m a big user of Twitter and to a lesser extent Facebook as you know and I see a little Fs and Ts up there in the top right. I assume this means that I can take parts of the report and drop them into Twitter and Facebook and I see a LinkedIn link there as well?

Peter Graf: Yes, exactly. So first of all, it?s interesting to see that there are really conversations going on, on the right. People can rate these and you can look at things from a time perspective or most popular. You can always share comments and when you do, you are asked to use your credentials in one of those social websites to go and leave a comment.

So, for example, I can now login in Twitter and use my Twitter account here and sign in. At that point in time, I?m brought back into the application, now I?m logged in into the report and when I share something now, I?m actually putting something out there.

I don?t want to type in this is a test, but when I do, you are getting the question, if you want to tweet it at the same time as leave your comment on the report. And in this way, we get a lot of traffic, because these comments go out on Twitter and on the web into Facebook and people come back to the actual site.

The other beautiful element of the logging in is that you can really ensure that your voice is heard. So for example, this is our materiality matrix and it?s a way for us to have structured feedback from people that go to the report. You can see how over time materiality changed, so things became more important, things became less important and this is a real time feed.

So, I can actually go in, open this matrix and drag and drop points there according to what I think is important for me and for things that I think that are important for SAP. And when I go and save this, very interesting things happen, this data comes back to SAP and we can actually go and look at the navigated view and that?s what I can show you right now.

So, if I go to real time this is the aggregate of all the hundreds of people that went there and communicated to us what they deemed to be important and what not. And people are really making up their mind; there is a lot of ?Yes or No.? It?s pretty clear what?s in and what?s not so important and we like that, they are better — that?s a great feedback for us.

There is one more thing Tom that I would like to highlight, which is the impact we have now taken, not just our own operational impact, but really the impact we have on a greater scale. And we have done some estimates in terms of what is the impact of SAP through its customers on the world.

So, for example, we believe that our sustainable supply chain solution help about 800 million consumers live safer and healthier. In other words, the product safety capabilities that SAP brings to the table combined with the large amount of customers in the consumer space of SAP have delivered significant value to everybody and that?s how we are describing that.

These are estimates and we want people to comment to how we get to the number, because we explain it in detail, this is how we get to this number and we really would like more feedback from everybody in terms of how we measure that and how that could be improved.

So, if anyone has a comment, please leave it up here.

Tom Raftery: Cool, Peter that?s been fantastic. Thanks a million for that, thanks for coming on the show.

Data center war stories sponsored blog series – help wanted!

May 5, 2011 by Tom Raftery

Sentilla are a client company of ours. They have asked me to start a discussion here around what are the day-to-day issues data center practitioners are coming up against.

This is a very hands-off project from their point of view.

The way I see it happening is that I’ll interview some DC practitioners either via Skype video, or over the phone, we’ll have a chat about DC stuff (war stories, day-to-day issues, that kind of thing), I’ll record the conversations and publish them here along with transcriptions. They’ll be short discussions – simply because people rarely listen to/watch rich media longer than 10 minutes.

There will be no ads for Sentilla during the discussions, and no mention of them by me – apart from an intro and outro simply saying the recording was sponsored by Sentilla. Interviewees are free to mention any solution providers and there are no restrictions whatsoever on what we talk about.

If you are a data center practitioner and you’d like to be part of this blog series, or simply want to know more, feel free to leave a comment here, or drop me an email to [email protected]

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Friday Green Numbers round-up for April 29th 2011

April 29, 2011 by Tom Raftery

And here is a round-up of this week’s Green numbers…

UN agency offers $10,000 cash for green phone application

The United Nations telecommunications agency has launched a contest that will reward the winner with $10,000 for devising the most innovative ?app,? or mobile telephone application, that tackles the subject of climate change.

ITU has launched a Green ICT Application Challenge to find the best and most innovative idea for a climate change focused app. The winning concept will be awarded USD10,000, thanks to challenge sponsors Research in Motion (RIM) and Telef?nica.

As well as the cash prize, the winner will… Read on
Unsure about nuclear power? Here’s the five questions you must answer to decide

Containing the elemental forces that rage inside a nuclear reactor is one of the great achievements of science, but losing control, as happened 25 years ago on Tuesday at Chernobyl, is one of its greatest failures.

So what to think of nuclear power? People often ask me if I support or oppose the building of new nuclear power stations, presuming I think that … Read on
Feds: Global warming will cut West’s water 8-14% by 2050

Even as California seemed to be shaking off the effects of its most recent drought, U.S. officials gave a word of warning Monday: water supplies could drop sharply in coming decades because of global warming.

A new report from the Bureau of Reclamation says runoff to major western river basins, including the San Joaquin and Colorado that supply California, could drop 8 to 14 percent overall by 2050.

And while the agency’s projections show that another California water source, the Sacramento River, could see a… Read on
A Battery That Charges in Seconds

Imagine being able to charge your cell phone in a matter of seconds or your laptop in a few minutes. That might soon be possible, thanks to a new kind of nanostructured battery electrode developed by scientists at the University of Illinois, Urbana-Champaign. The researchers found that their electrode can charge and discharge up to 100 times faster than existing devices while holding the same amount of energy.

High-storage batteries that could charge and discharge quickly might make a number of still-marginal technologies much more attractive. For example, if you could recharge an electric car in minutes rather than hours, filling up your battery at a charging station would take no longer than the amount of time it takes to buy a tank of gas. And batteries that gave up their stored energy quickly could mean uninterrupted solar power… Read on
Legalizing Marijuana Could Reduce Its Energy Consumption 75%

When we found out a couple week ago that the marijuana industry is responsible for 1% of all US electricity consumption, the first and perhaps obvious big question that popped to my mind was how would that figure change if pot was legalized? Surely the electricity bill is so high in part because of the necessity of indoor grow operations to avoid detection.

Well, as the infographic excerpted below shows, legalization of pot would indeed radically slash the energy footprint of the marijuana industry… Read on
High Gas Prices: Supply and Demand – Efficiency and Better Cars Will Fuel America Faster than Drilling

The United States consumes 19 million barrels of oil a day, 25 percent of the global supply, but we have less than 2 percent of the world?s proved oil reserves. That means no amount of domestic drilling will reduce gas prices or provide enough to meet America?s daily demand for oil. The only solution: develop better cars and cleaner, safer sources of fuel. By 2025… Read on
America?s Nuclear Nightmare – The U.S. has 31 reactors just like Japan?s ? but regulators are ignoring the risks and boosting industry profits

The NRC’s “safety-last” attitude recalls the industry-friendly approach to regulation that resulted in the BP disaster in the Gulf of Mexico last year. Nuclear reactors were built to last only 40 years, but the NRC has repeatedly greenlighted industry requests to keep the aging nukes running for another two decades: Of the 63 applications the NRC has received for license extensions, it has approved all 63.

In some cases, according to the agency’s own Office of the Inspector General, NRC inspectors failed to verify the authenticity of safety information submitted by the industry, opting to simply cut and paste sections of the applications into their own safety reviews. That’s particularly frightening given that some of America’s most troubled reactors… Read on
Google?s Clean Energy Projects (7 Big Ones)

Google is one of the largest clean energy corporate leaders in the U.S. If we had more Googles (and fewer Facebooks or Apples), it looks like we?d have a much brighter future. Hopefully, others will follow Google?s lead sooner than later on this front, or even try to one-up it. For now, though, it?s clean energy enthusiasm and investments are hard to compete with.

With a number of recent clean energy project announcements… Read on
UK Electric car scheme has only 534 takers

The government’s hoped-for electric car revolution, jump-started by a ?5,000 purchase grant per vehicle, is getting off to a slow start with just over 500 people signing up to the scheme since it was introduced at the start of the year.

The figures, revealed in a parliamentary answer by the junior transport minister Norman Baker, show that 534 electric vehicles were registered to the so-called plug-in car grant during the first quarter of 2011. So far, 213 have been delivered.

The incentive scheme… Read on

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Green bits and bytes for April 28th 2011

April 28, 2011 by Tom Raftery

I haven’t done a Green bits and bytes posting in a while so here are some of the Green announcements which passed by my desk this last few weeks:

Siemens has started a Smart Grid Innovation Contest, basically you submit new ideas that could be implemented in the near future, add supporting material (images, business plan, etc.), tag it and submit. You can submit more than one idea and all ideas can be viewed, commented on and rated. And there are lots of prizes to be won too.
Switch Lighting have announced a new LED technology “that produces the brightest warm light LED replacement bulb available. The switch bulbs are dimmable and were designed with Cradle-to-Cradle principles in mind, according to Switch. ?The unique design of Switch bulbs signals the company?s intention to offer brilliant lighting as a service for humanity,? says William McDonough, who developed the Cradle to Cradle protocol with German chemist Michael Braungart. What’d be great is if they had a way to buy the bulbs on the site!
Sandbag issued a report [PDF] outlining how the EU Emissions Trading Scheme (ETS) is building up a mountain of surplus pollution permits, instead of reducing the growth of emissions. These banked permits will allow pollution to grow unchecked for years.

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The International SAP for Utilities event – focus on renewables and in-memory computing

April 27, 2011 by Tom Raftery

I attended the International SAP for Utilities event in Mannheim recently. This was the fourth SAP for Utilities event I have attended and it was by far the best. This was the first time I was attending the event as a speaker, not just an analyst and that may well have coloured my opinion of the event, but I don’t think so, to be honest. Why?

Well, there were two main take-aways for me from the event

There was a much higher focus on renewables and
There was a lot of discussion of in-memory computing

And neither of those had anything to do with the topic of my own talk (The New Power of the Customer’s Voice).

I knew I was in for an interesting conference when the opening keynote was from Joschka Fischer. Fischer used his keynote to make a blistering attack on the nuclear industry. Fischer, the former German vice-chancellor and Foreign Minister said “we must say goodbye to nuclear energy – it is not safe, and we don’t know the costs”. He went on to state that Germany “is going to phase out of nuclear energy”. Bear in mind that many of the utilities who were in the room would have significant nuclear plants in their generation fleet.

What will Germany use to replace its nuclear power? Renewables and energy efficiency will be key, he said. Germany will need super grids and a smart grid with gas as a backup technology (from diverse regions because, he said, Russia is not a reliable source).

In his opening keynote, Klaus Heimann, apart from talking up two new SAP Energy Management products, declared that “more than ever before we wish we could generate all of our electricity from renewables” and he went on to assert that “if we spent our resources learning how to capture and store natural power, we’d be in a very different place now”.

And this was the first two talks of the conference!

SAP Research director Orestis Terzidis

Scarcely a talk went by without some reference to renewables – understandable given that this was taking place in the immediate aftermath of the Fukashima nuclear disaster.

The most data-rich talk on renewables, perhaps not surprisingly, came from Orestis Terzidis, VP SAP Research EMEA. He referenced peer-reviewed research throughout his presentation to make his case that large-scale wind, water and solar systems can reliably supply all of the world’s energy needs at reasonable cost.

Interestingly, on the renewables front SAP has put its money where its mouth is. From SAP’s independently verified Sustainability Report you can see that SAP increased its purchase of renewable energy from 16% in 2009 to 48% in 2010.

Nice – obviously 100% would be better than the current 48% but renewables are not available for purchase in all geographies. Yet.

The other core topic heavily referenced in the event was in-memory computing (In-memory computing moves data off traditional storage and into RAM, providing a performance boost over reading data off disks).

Given that utility companies deploying smart grids will be moving from a maximum of one meter read per month to a situation where they will have more data coming from smart meters (more data fields) and coming in more often (one read every 15 minutes means around 2,880 reads per month), utilities are about to face in influx of data like they have never seen before.

In-memory computing is a natural fit for performing any kind of real-time analytics on this tidal-wave of data. Not surprising then that one of SAP’s first in-memory products is going to be a Smart Meter Analytics for Utilities solution.

The next SAP for Utilities event will be the US one this coming September in San Antonio. Given that this one was so good – the pressure is really on conference organisers The Eventful Group to try to exceed, or even just to match this conference.

Full Disclosure – SAP are a GreenMonk client and SAP paid for me to attend and speak at the SAP for Utilities event.

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Photo credit Tom Raftery

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