Doug Neal on Moving beyond the 2% solution

Doug Neal is a Research Fellow at the Leading Edge Forum – Executive Programme and is responsible for research into Innovating through Technology.

While working with Yale Professor Dan Esty, author of Green to Gold, to develop a holistic view of the challenges and opportunities of this new Corporate Social Responsibility frontier, Doug and the LEF team realized that even if we could wave a magic wand and reduce computer power use to zero, we would have successfully dealt with only 2% of the CO2 problem.

In this presentation at the 2008 it@cork Green IT conference, Doug talked about how to use IT to help address the other 98%, suggested how firms should proceed in dealing with this global issue, and socialising carbon data.


Doug Neal on reducing the 98%

it@cork are holding their annual conference this year on the theme “Green IT: Reduce CO2, Raise profits”

We here in GreenMonk are sponsoring the event and as part of the sponsorship we are interviewing many of the speakers in the run-up to the conference.

In this interview, I chatted with Doug Neal, research Fellow at The Leading Edge Forum about his presentation.

We talk about how although IT is only responsible for 2% of the world’s carbon emissions, it can act as a huge lever on reducing the other 98%.