Forget Richard Pim’s garden wall made of wine bottles. Here’s a much more serious idea for the drinks companies like Cadbury Schweppes, Pepsi and Coca Cola – pick up on the spirit of the beautiful ideas by Dutch designer Nienke Vording and stop shipping vast quantities of bottled water around the country, which then all get chucked into landfill.
Instead, sell gorgeous reusable water bottles – indeed promote designers to create all kinds of personal reusable bottles. Then install ‘water stations’ into local shops and other locations. Offer either tapwater (still or gassed-up, either of which you pay for) or mineral water from tanks (which you pay extra for). But charge a bit less than you would for bottled water.
And don’t cheat and only distribute water from the tanks. That’s as absurd as the huge logistics operation that underpins the water cooler industry, which busily expends energy shipping water barrels into every office building in the land.
Of course, in the Greenmonk spirit of innovation from the roots up, this could be done without the support of the major drinks distributors…