Symantec need to stop hiding their Green light under a bushel

Enrique Salem, Symantec CEO, at Symantec Vision 2010

I attended Symantec’s Vision 2010 event in Barcelona yesterday and I found it to be hugely frustrating!

Symantec are one of the world’s largest computer security companies with 31,000 customers, 18,400 employees (PDF), and revenue in 2009 of $6.2 billion.

At yesterday’s Vision event however, they missed lots of great opportunities to talk up their Green story! I sat through the keynote from CEO Enrique Salem and presentations from the business unit leads and there was not one mention of the word Sustainability or even Green.

Deepak Mohan at Symantec Vision 2010

Deepak Mohan at Symantec Vision 2010

Deepak Mohan, SVP of the Information Management Group came closest when he mentioned efficiencies associated with de-duplication, eliminating redundancy, reducing data transfer and more efficient (that word again) search. Guys, these are obvious Green wins!

Things improved considerably in the afternoon when Fujitsu, a Symantec customer, spoke about the payback from installing a hosted email filtering solution from Symantec. Before the installation, Fujitsu were receiving in excess of 2m emails per day. Between 90-95% of these emails were spam. After the rollout of the email filtering solution, Fujitsu are now receiving 5-10% of their previous email load per day. As a consequence they were able to reduce their email infrastructure from sixteen servers down to two. Furthermore, they were able to reduce their network link requirements and their storage requirements for email. And finally they were able to free up IT resources who previously were tasked with managing the email infrastructure. This is a big Green win!

My Symantec Vision 2010 conference badge

My Symantec Vision 2010 conference badge

Later in the afternoon I was especially heartened to have a one-to-one session with Symantec VP of Global Solutions, Jose Iglesias. Jose is the guy raising/waving the Green flag within Symantec. He informed me that Symantec have used their own technologies to reduce the electricity bill in their data centers by $3m (10%) per annum!

How do they do this?
Symantec has software for helping manage computer clusters which can help you reduce the number of computers in a cluster without affecting your SLA’s.

Also, according to Jose, storage costs can represent between 25-75% of a data center’s energy spend. To help with this Symantec have storage management products which give deep visibility of use of storage. This can highlight overallocation, help reclaim storage space and defer the purchase of new storage.

Other technologies like dynamic storage tiering can significantly reduce the amount of energy used in storage while data deduplication can free up large amounts of disk space.

Symantec also have software which can put computers to sleep after a set period of inactivity and they have partnered with TechTurn to manage end of life computers

Finally, Symantec see a large role for themselves in helping secure the Smart Grid.

With all these Green credentials, why aren’t Symantec screaming their Sustainability story from the rooftops?

Possibly because they don’t see it as core to their customers’ needs. That is changing. Fast.

Another good reason for Symantec to strt talking up their Green credentials is that companies with a good record on Sustainability have an easier time attracting and retaining employees – something which is vital to the long-term sustainability of any company.


My “Green IT – driving efficiency, sustainability and enabling efficient working practices” presentation

Conference organising company iQuest contacted me last year to ask me to deliver a keynote presentation at their Green IT Summit.

The event took place in Dublin yesterday and my keynote talk entitled “Green IT – driving efficiency, sustainability and enabling efficient working practices” is above.

The organisers prudently decided that they didn’t want to take the risk of any of their international speakers not making it to the event because of the ashcloud. This would have left them with a hole in the schedule at the last minute so they contracted the services of OnlineMeetingRooms and three of the presenters were able to present to the audience in Dublin, over an online video connection, without having to travel!

The title I was asked to present on was quite broad and I had 30 minutes to try cover it all so I had to go at quite a clip but the feedback has been extremely positive so it seemed to work out very well.


November chat with IBM’s Rich Lechner

Rich Lechner is IBM’s VP of Energy and Environment.

He is a regular interviewee here where we discuss various matters related to energy and environment. This interview was recorded while I was at the SAP TechEd 2009 event in Vienna in a crowded interview room so I apologise in advance for the poorer than normal audio and video quality.

In this show we discussed IBM’s recently released Solution Architecture For Energy and Utilities Framework (SAFE) and we had a quick chat about the recently published Green IT for Dummies book.

[Disclosure] The Green IT for Dummies book was written with input from IBM and I served as technical editor for the book. Having said that, I hadn’t seen the completed book until Rich held it up during the video and the link to the book on Amazon above is not an affiliate link – I get no monies from its sales.


GreenMonk talks Eco Labels with Fujitsu Siemens’ Bernd Kosch

Fujitsu Siemens announced last week new Eco Labels they are launching for their goods.

Eco labels are something I have written about previously on GreenMonk and I believe they are vital to helping consumers make informed choices when buying electronics.

I was interested in learning more so I invited their head of Green IT, Dr. Bernd Kosch to come on the show to discuss. He graciously accepted.


Doug Neal on reducing the 98%

it@cork are holding their annual conference this year on the theme “Green IT: Reduce CO2, Raise profits”

We here in GreenMonk are sponsoring the event and as part of the sponsorship we are interviewing many of the speakers in the run-up to the conference.

In this interview, I chatted with Doug Neal, research Fellow at The Leading Edge Forum about his presentation.

We talk about how although IT is only responsible for 2% of the world’s carbon emissions, it can act as a huge lever on reducing the other 98%.