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Just how green is cloud computing?

Clouds

Photo credit tipiro

Cloud computing may not be as Green as you think.

I mentioned previously that I gave a keynote presentation at the Green IT Summit in Dublin last week.

In the question and answers session after the talk, Sean Baker asked about cloud computing and whether I thought companies using cloud computing weren’t simply outsourcing their emissions.

As Gordon Smith picked up in a piece for SiliconRepublic.com, I replied that I

was ?quite sceptical? about this issue. ?None of the cloud providers such as Amazon, Microsoft or IBM are publishing metrics at all. Intuitively you have to think that because you?re outsourcing that to someone of that scale that they?re being more efficient but we?ve no way of knowing. Frankly, that?s worrisome. I don?t know why they?re not publishing it and I wish they would,?

This is no sudden realisation on my part. In fact, I have been concerned about Cloud Computing’s Green credentials for some time now as you can see from a series of Tweets (here, here and here, for instance) I posted on this issue in early to mid 2009.

It is vital that cloud providers start publishing their energy metrics for a number of reasons. For one, it is a competitive differentiator. But perhaps more importantly, in the absence of any provider numbers, one has to start wondering if cloud computing is in fact Green at all.

IBM, for example, are not known for being shy when given an opportunity to talk up their Green initiatives. However, on cloud, they are conspicuously silent. The same is true for Amazon, Microsoft, SalesForce and Google.

I’m not sure why cloud providers are not publishing their energy metrics but if I had to guess I would say it is related to concerns around competitive intelligence. However this is not a sustainable position (if you’ll pardon the pun).

As the regulatory landscape around emissions reporting alters and as organisations RFP’s are tending to demand more details on emissions, cloud providers who refuse to provide energy-related numbers will find themselves increasingly marginalised.

So is cloud computing Green?

I put that question toSimon Wardley, cloud strategist for Canonical in this video I recorded with him last year and he said no, cloud computing is very definitely not Green.

To be honest, until cloud providers start becoming more transparent around their utilisation and consumption numbers there is really no way of knowing whether cloud computing is in any way Green at all.

You should follow me on twitter here.

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How Green is Cloud Computing?

Australian Open web traffic

This is a graph of traffic to the website of the Australian Open tennis championship. As you can see, the traffic spikes in January every year and then all but disappears for the other 11 months of the year. It is also important to note that the height of the traffic spike is increasing year on year.

If the owners of this site want to be able to serve all the traffic at the top peak of the peak, they can spend a fortune on servers capable of handling that level of traffic but these servers will be almost entirely idle for eleven months of the year. The alternative is that the owners put the site on a cloud platform and dial up the resources associated with it, as and when needed. This is obviously a vastly more efficient option for the site owners. However, that doesn’t mean that cloud computing itself is Green or efficient.

For cloud computing to be efficient, the individual servers need to be doing more work than they would be doing if not in a cloud infrastructure. The main cloud providers include Amazon, Google, IBM and more recently, Microsoft. As far as I know, none of these companies are providing utilisation data per unit, so it is not possible to know just how efficient cloud computing actually is.

There is another consideration. There are a number of start-ups who say that they couldn’t have built their infrastructure if it wasn’t for cloud i.e. theirs is additional consumption which wouldn’t haven’t existed without the cloud. Does this newly facilitated consumption mean that cloud computing is less Green?

And without usage data from the cloud providers will we ever truly know if cloud computing is Green?

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GreenTouch release tools and technologies to significantly reduce mobile networks energy consumption

Mobile Phone

Mobile industry consortium GreenTouch today released tools and technologies which, they claim, have the potential to reduce the energy consumption of communication networks by 98%

The world is now awash with mobile phones.

According to Ericsson’s June 2015 mobility report [PDF warning], the total number of mobile subscriptions globally in Q1 2015 was 7.2 billion. By 2020, that number is predicted to increase another 2 billion to 9.2 billion handsets.

Of those 7.2 billion subscriptions, around 40% are associated with smartphones, and this number is increasing daily. In fact, the report predicts that by 2016 the number of smartphone subscriptions will surpass those of basic phones, and smartphone numbers will reach 6.1 billion by 2020.

Number of connected devices

When you add to that the number of connected devices now on mobile networks (M2M, consumer electronics, laptops/tablets/wearables), we are looking at roughly 25 billion connected devices by 2020.

That’s a lot of data passing being moved around the networks. And, as you would expect that number is increasing at an enormous rate as well. There was a 55% growth in data traffic between Q1 2014 and Q1 2015, and there is expected to be a 10x growth in smartphone traffic between 2014 and 2020.

So how much energy is required to shunt this data to and fro? Estimates cite ICT as being responsible for the consumption of 2% of the world’s energy, and mobile networking making up roughly half of that. With the number of smartphones set to more than double globally between now and 2020, that figure too is shooting up.

Global power consumption by telecommunications networks

Fortunately five years ago an industry organisation called GreenTouch was created by Bell Labs and other stakeholders in the space, with the object of reducing mobile networking’s footprint. In fact, the goal of GreenTouch when it was created was to come up with technologies reduce the energy consumption of mobile networks 1,000x by 2015.

Today, June 18th in New York, they announced the results of their last five years work, and it is that they have come up with ways for mobile companies to reduce their consumption, not by the 1,000x that they were aiming for, but by 10,000x!

The consortium also announced

research that will enable significant improvements in other areas of communications networks, including core networks and fixed (wired) residential and enterprise networks. With these energy-efficiency improvements, the net energy consumption of communication networks could be reduced by 98%

And today GreenTouch also released two tools for organisations and stakeholders interested in creating more efficient networks, GWATT and Flexible Power Model.

They went on to announce some of the innovations which led to this potential huge reduction in mobile energy consumption:

·

  • Beyond Cellular Green Generation (BCG2) — This architecture uses densely deployed small cells with intelligent sleep modes and completely separates the signaling and data functions in a cellular network to dramatically improve energy efficiency over current LTE networks.
  • Large-Scale Antenna System (LSAS) — This system replaces today’s cellular macro base stations with a large number of physically smaller, low-power and individually-controlled antennas delivering many user-selective data beams intended to maximize the energy efficiency of the system, taking into account the RF transmit power and the power consumption required for internal electronics and signal processing.
  • Distributed Energy-Efficient Clouds – This architecture introduces a new analytic optimization framework to minimize the power consumption of content distribution networks (the delivery of video, photo, music and other larger files – which constitutes over 90% of the traffic on core networks) resulting in a new architecture of distributed “mini clouds” closer to the end users instead of large data centers.
  • Green Transmission Technologies (GTT) – This set of technologies focuses on the optimal tradeoff between spectral efficiency and energy efficiency in wireless networks, optimizing different technologies, such as single user and multi-user MIMO, coordinated multi-point transmissions and interference alignment, for energy efficiency.
  • Cascaded Bit Interleaving Passive Optical Networks (CBI-PON) – This advancement extends the previously announced Bit Interleaving Passive Optical Network (BiPON) technology to a Cascaded Bi-PON architecture that allows any network node in the access, edge and metro networks to efficiently process only the portion of the traffic that is relevant to that node, thereby significantly reducing the total power consumption across the entire network.

Now that these innovations are released, mobile operators hoping to reduce their energy costs will be looking closely to see how they can integrate these new tools/technologies into their network. For many, realistically, the first opportunity to architect them in will be with the rollout of the 5G networks post 2020.

Mobile phone mast

Having met (and exceeded) its five year goal, what’s next for GreenTouch?

I asked this to GreenTouch Chairman Thierry Van Landegem on the phone earlier in the week. He replied that the organisation is now looking to set a new, bold goal. They are looking the energy efficiency of areas such as cloud, network virtualisation, and Internet of Things, and that they will likely announcement their next objective early next year.

I can’t wait to see what they come up with next.


Mobile phone mast photo Pete S

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Equinix rolls out 1MW fuel cell for Silicon Valley data center

Equinix Silicon Valley Data Center

Equinix is powering one of its Silicon Valley data centers with a 1MW Bloom Energy fuel cell

As we have pointed out here many times, the main cloud providers (particularly Amazon and IBM) are doing a very poor job either powering their data centers with renewable energy, or reporting on the emissions associated with their cloud computing infrastructure.

Given the significantly increasing use of cloud computing by larger organisations, and the growing economic costs of climate change, the sources of the electricity used by these power-hungry data centers is now more relevant than ever.

Against this background, it is impressive to see to see Equinix, a global provider of carrier-neutral data centers (with a fleet of over 100 data centers) and internet exchanges, announce a 1MW Bloom Energy biogas fuel cell project at its SV5 data center, in Silicon Valley. Biogas is methane gas captured from decomposing organic matter such as that from landfills or animal waste.

Why would Equinix do this?

Well, the first phase of California’s cap and trade program for CO2 emissions commenced in January 2013, and this could, in time lead to increased costs for electricity. Indeed in their 2014 SEC filing [PDF], Equinix note that:

The effect on the price we pay for electricity cannot yet be determined, but the increase could exceed 5% of our costs of electricity at our California locations. In 2015, a second phase of the program will begin, imposing allowance obligations upon suppliers of most forms of fossil fuels, which will increase the costs of our petroleum fuels used for transportation and emergency generators.

We do not anticipate that the climate change-related laws and regulations will force us to modify our operations to limit the emissions of GHG. We could, however, be directly subject to taxes, fees or costs, or could indirectly be required to reimburse electricity providers for such costs representing the GHG attributable to our electricity or fossil fuel consumption. These cost increases could materially increase our costs of operation or limit the availability of electricity or emergency generator fuels.

In light of this, self-generation using fuel cells looks very attractive, both from the point of view of energy cost stability, and reduced exposure to increasing carbon related costs.

On the other hand, according to today’s announcement, Equinix already gets approximately 30% of its electricity from renewable sources, and it plans to increase this to 100% “over time”.

Even better than that, Equinix is 100% renewably powered in Europe despite its growth. So Equinix is walking the walk in Europe, at least, and has a stated aim to go all the way to 100% renewable power.

What more could Equinix do?

Well, two things come to mind immediately:

  1. Set an actual hard target date for the 100% from renewables and
  2. Start reporting all emissions to the CDP (and the SEC)

Given how important a player Equinix in the global internet infrastructure, the sooner we see them hit their 100% target, the better for all.

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Utilities and change – times are changing

I attended this year’s International SAP for Utilities event in Berlin and despite it’s being co-located with the SAP Oil and Gas conference which led to some unfortunate references in the keynotes, it was an interesting event.

Some of the numbers I learned at the event were that of SAP’s 5,800 utility customers, 65 are on HANA, and the first Suite on HANA customer (Snohomish County Public Utility District) will go live in September.

SAP also let it be known that it has 2 utilities customers who are on their new S4 platform. One is a net new customer, while the other is migrating so as to be a “Utility of the Future”.

Apart from that I had conversations with several SAP Utilities customers, and I was surprised at how utilities, who have traditionally been averse to change (65 out of 5,800 have moved to HANA), are starting to realise that technological change is inevitable, and so are starting to embrace it. Albeit slowly.

I spoke to Khalid Al Dossary from Saudi Electricity Company (see video above) and he told me of two projects they’ve recently rolled out. The first was a move to paper invoicing because they want to move completely away from paper. And the second, even more interesting was the rollout of SuccessFactors, for talent management (HR).

Why is this interesting? Well, SuccessFactors is cloud delivered and utilities have been seen as being cloud averse. I remember having conversations with utilities executives who said they’d never move to cloud only two years ago. It’s funny how time moves on.

I also spoke to Hydro Tasmania’s Rick Quarmby (see below) who talked about two projects Hydro Tasmania rolled out recently. One using OpenText for document management, and the other was a workforce productivity app (which you can see the employees rave about here).

I also recall, in the mid to late nineties, having conversations with people who said their business’ didn’t need to have a website. Or that they would rollout email and Internet access within the company, but only to certain employees who might need it.

Thankfully those days are long gone, and now it is unusual for organisations not to have a website, or to block internet access for their employees.

In a similar vein, with the increasing pace of technological change, I fully expect the vast majority of utilities to have moved fully to the cloud ten years from now, and any who haven’t will be viewed as laggards.

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IBM to increase the amount of renewable electricity it procures

IBM branded battery

After returning from IBM’s InterConnect conference recently we chided IBM for their radical opaqueness concerning their cloud emissions, and their lack of innovation concerning renewables.

However, some better news emerged in the last few days.

The Whitehouse last week hosted a roundtable of some of the largest Federal suppliers to discuss their GHG reduction targets, or if they didn’t have any, to create and disclose them.

Coming out of that roundtable, IBM announced its committment to procure electricity from renewable sources for 20% of its annual electricity consumption by 2020. To do this, IBM will contract over 800 gigawatt-hours (GWh) per year of renewable electricity.

And IBM further committed to:

Reduce CO2 emissions associated with IBM’s energy consumption 35% by year-end 2020 against base year 2005 adjusted for acquisitions and divestitures.

To put this in context, in the energy conservation section of IBM’s 2013 corporate report, IBM reports that it sourced 17% of its electricity from renewable sources in 2013.

It is now committing to increase that from the 2013 figure of 17% to 20% by 2020. Hmmm.

IBM committed to purchasing 800 GWh’s of renewable electricity per year by 2020. How does that compare to some of its peers?

In 2014, the EPA reported that Intel purchased 3,102 GWh’s, of renewable electricity, and Microsoft purchased 2,488 GWh’s which, in both cases amounted to 100% of their total US electricity use.

In light of this, 800 GWh’s amounting to 20% of total electricity use looks a little under-ambitious.

On the other hand, at least IBM are doing something.

Amazon, as noted earlier, have steadfastly refused to do any reporting of their energy consumption, and their emissions. This may well be, at least in part, because Amazon doesn’t sell enough to the government to appear on the US Federal government’s Greenhouse Gas Management Scorecard for significant suppliers.

With the news this week that 2015 will likely be the hottest year on record, and that the Antarctic ice sheets are melting at unprecedented rates, it is time for organisations that can make a significant difference, to do so.

Google, purchased 32% of their total US energy from renewables in 2014. But more than that, this week it emerged that Google are considering moving climate denying sites down the list of Google search results.

And Dell have introduced AirCarbon, packaging for its products which is externally certified carbon negative.

These are the kinds of measures that can make a difference.

Come on IBM. If this were your Spring Break report card, it’d read “IBM – could work harder”.

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IBM’s InterConnect 2015, the good and the not so good

IBM InterConnect 2015

IBM invited me to attend their Cloud and Mobile Conference InterConnect 2015 last week.

Because of what IBM has done globally to help people get access to safe water, to help with solar forecasting, and to help deliver better outcomes in healthcare, for example, I tend to have a very positive attitude towards IBM.

So I ventured to the conference with high hopes of what I was going to learn there. and for the most part I wasn’t disappointed. IBM had some very interesting announcements, more on which later.

However, there is one area where IBM has dropped the ball badly – their Cloud Services Division, Softlayer.

IBM have traditionally been a model corporate citizen when it comes to reporting and transparency. They publish annual Corporate Responsibility reports with environmental, energy and emissions data going all the way back to 2002.

However, as noted here previously, when it comes to cloud computing, IBM appear to be pursuing the Amazon model of radical opaqueness. They refuse to publish any data about the energy or emissions associated with their cloud computing platform. This is a retrograde step, and one they may come to regret.

Instead of blindly copying Amazon’s strategy of non-reporting, shouldn’t IBM be embracing the approach of their new best buddies Apple? Apple, fed up of being Greenpeace’d, and seemingly genuinely wanting to leave the world a better place, hired the former head of the EPA, Lisa Jackson to head up its environmental initiatives, and hasn’t looked back.

Apple’s reporting on its cloud infrastructure energy and emissions, on its supply chain [PDF], and on its products complete life cycle analysis, is second to none.

This was made more stark for me because while at InterConnect, I read IBM’s latest cloud announcement about their spending $1.2bn to develop 5 new SoftLayer data centres in the last four months. While I was reading that, I saw Apple’s announcement that they were spending €1.7bn to develop two fully renewably powered data centres in Europe, and I realised there was no mention whatsoever of renewables anywhere in the IBM announcement.

GreenQloud Dashboard

Even better than Apple though, are the Icelandic cloud computing company GreenQloud. GreenQloud host most of their infrastructure out of Iceland, (Iceland’s electricity is generated 100% by renewable sources – 70% hydro and 30% geothermal), and the remainder out of the Digital Fortress data center in Seattle, which runs on 95% renewable energy. Better again though, GreenQloud gives each customer a dashboard with the total energy that customer has consumed and the amount of CO2 they have saved.

This is the kind of cloud leadership you expect from a company with a long tradition of openness, and the big data and analytics chops that IBM has. Now this would be A New Way to Think for IBM.

But, it’s not all bad news, as I mentioned at the outset.

IBM Predictive Maintenance

As you’d expect, there was a lot of talk at InterConnect about the Internet of Things (IoT). Chris O’Connor, IBM’s general manager of IoT, in IBM’s new IoT division, was keen to emphasise that despite the wild hype surrounding IoT at the moment, there’s a lot of business value to be had there too. There was a lot of talk about IBM’s Predictive Maintenance and Quality solutions, for example, which are a natural outcome of IBM’s IoT initiatives. IBM has been doing IoT for years, it just hasn’t always called it that.

And when you combine IBM’s deep expertise in Energy and Utilities, with its knowledge of IoT, you have an opportunity to create truly Smart Grids, not to mention the opportunities around connected cities.

In fact, IoT plays right into the instrumented, interconnected and intelligent Smarter Planet mantra that IBM has been talking for some time now, so I’m excited to see where IBM go with this.

Fun times ahead.

Disclosure – IBM paid my travel and accommodation for me to attend InterConnect.

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EPRI releases open, standards based software, to connect smart homes to the smart grid

Smart Appliance Screen

Automated Demand Response (ADR) is something we’ve talked about here on GreenMonk for quite a while now. And in other fora, at least as far back as 2007.

What is Automated Demand Response? Well, demand response is the process whereby electricity consumers (typically commercial) reduce their usage in response to a signal from the utility that they are in a period of peak demand. The signal often takes the form of a phone call.

Automated demand response, as you would imagine, is when this procedure is automated using software signals (often signals of price fluctuation). The development of ADR technologies received a big boost with the development of the OpenADR standard, and the subsequent formation in 2010 of the OpenADR Alliance to promote its use.

Consequently, EPRI‘s recent announcement that it has developed automated demand response software, is to be welcomed.

In their announcement EPRI say the new software will:

provide a common way for devices and appliances on the electric grid to respond automatically to changes in price, weather, and demand for power, a process called automated demand response (ADR).

ADR makes it possible to translate changes in wholesale markets to corresponding changes in retail rates. It helps system operators reduce the operating costs of demand response (DR) programs while increasing its resource reliability. For customers, ADR can reduce the cost of electricity by eliminating the resources and effort required to achieve successful results from DR programs.

The EPRI ADR software was certified by the OpenADR Alliance. “Making this software freely available to the industry will accelerate the adoption of standards-based demand response” said Mark McGranaghan, vice president of Power Delivery and Utilization at EPRI.

This software has the potential to finally bring the smart grid into the home, allowing smart appliances to adjust their behaviour depending on the state of the grid. Some manufacturers have been fudging this functionality already with a combination of internet connected devices and cloud computing resources (see Whirlpool 6th Sense device above). And others, like GE are planning to bring older appliances into the connected fold, by sending out wifi modules that add new sensor capabilities.

Connecting appliances to the grid has the ability to make them far smarter. We’ll be discussing this, and more IoT topics in far more detail at ThingMonk, our upcoming Internet of Things event, in Denver next month. Hope to see you there.

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Tips for starting out coding for the Internet of Things

We attended the SAP TechEd && d-code events recently. One of the more interesting parts of the showfloor was the Internet of Things (IoT) area. In this area there were demos of Internet of Things technologies currently in use by the likes of port of Hamburg, SK Solutions intelligent crane solutions (of which, we’ll be publishing a video in a subsequent post), and Internet connected vending machines, amongst other displays.

Even more interesting than the demos though was the IoT hacking area. In this area, SAP staff worked to create interesting Internet of Things connected devices, and there were machines available with Arduino, Tessel, and Beaglebone microcontrollers and instructions on how to connect them to sensors, pull data from the sensors, and push that data up to the Hana Cloud Platform.

In the Las Vegas event the SAP staff created the scarecrow seen in the video above. This scarecrow would flash the LEDs in its eyes, move its head, move its arms, and fire a Nerf gun when commanded to do so over Twitter. In the slo-mo video above, it does all the actions at once. Apologies for the quality of the video, it was shot using a smartphone lying prone on the floor.

We spoke to SAP’s Craig Cmehil subsequently to get hints on how to start out learning about hacking Internet of Things projects at home and he supplied us with a list of resources.

Craig recommended getting started with one of the following kits:

For Arduino

While for Raspberry Pi there’s

The links above are direct links to these items on Amazon, and there are many more accessories available on the Sparkfun site.

 

Not sure what the differences are between an Arduino and a Raspberry Pi? Check out this great explainer on Read Write Web.

Now, having decided on your IoT platform, what about some good resources, well,

Arduino Starter Kit

  • if you are planning to include your kids in the process, then Raspberry Pi kid is a good blog to check out
  • Coder for Raspberry Pi is an open source project to teach kids how to build websites using the Raspberry Pi
  • Adafruit has some great lessons on coding for Raspberry Pi, like this one for temperature sensing
  • Adafruit also has lots for Arduino
  • The Arduino site has lots of resources available for all levels of learner

And if you are wondering about connecting these devices to the cloud, Rui Nogueira has a great two piece blog post with detailed instructions for Raspberry Pi here.

If hacking microcontrollers is your thing, or you think it could be, then our ThingMonk event next week in the UK is the place to be. It is a three day event with day one being hacking, day two is IoT tech talks, and day three (called Business of IoT) is business related IoT talks.

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Technology for Good – episode twenty seven with SalesForce’s Peter Coffee

Welcome to episode twenty seven of the Technology for Good hangout. In this week’s episode we had SalesForce‘s Vice President of Strategic Research, Peter Coffee as the guest on our show.

We have met a talked with Peter a couple of times, and have always been impressed by the breadth of his knowledge, as well as his thoughts on things environmental. Also having seen that, when asked to come up with a challenge for the Cap Gemini Super Techies Show, he went with…

Present a technology vision for taking an existing bicycle manufacturer and retailer to the next level as a transportation option

 

… we were very keen to have Peter as a guest on the show.

We covered some fascinating stories on the show, including the White House’s plan to use technology to unleash data to help America’s agriculture sector, how Facebook’s Internet.org is helping people get online in Zambia, and a new initiative to help parents do simple science experiments at home with their kids.

Here is the full list of stories that we covered in this week’s show:

Climate

 

Transport

Apps/Mobile

Apps/Cloud

Crowdsourcing

Security

Open technologies

Moore’s Law

Diversity

Education