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SAP’s Peter Graf discusses his role – Chief Sustainability Officer

ERP software maker SAP is, according to Wikipedia, the world’s 4th largest software co. in the world (presumably after Google, Microsoft and Oracle).

It is a big deal then when a company of SAP’s size announces the creation of the position of Chief Sustainability Officer, as SAP did earlier this month.

In the same announcement SAP also announced targets to reduce carbon emissions by 51% and to help their customers reduce their emissions.

Having talked to SAP previously, I know this is not a sudden conversion on their part but I was interested to talk to their new Sustainability chief, Peter Graf to ask him about the announcements.

We recorded three videos on the three parts of the announcement – this is the first one where Peter discusses the new role.

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13 comments

By Tom Raftery – March 18, 2009

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  4. mbulaheni says

    i like to raise my reason saps are doing the best they can to protect the people of south africa

    August 13, 2009, 8:25 am

Continuing the Discussion

  1. TomRaftery (Tom Raftery) linked to this post on March 18, 2009

    Twitter Comment


    Just published my interview with SAP’s new Chief Sustainability Officer, Peter Graf where he discusses the new CSO role [link to post]

    – Posted using Chat Catcher

  2. mikeout (mike outmesguine) linked to this post on March 18, 2009

    Twitter Comment


    RT @TomRaftery “Sustainability is not about being Green or philanthropic,it’s about driving business success” Peter Graf [link to post]

    – Posted using Chat Catcher

  3. sampsa (Sampsa Kiianmaa) linked to this post on March 18, 2009

    Twitter Comment


    RT @TomRaftery: “Sustainability is not about being Green or philanthropic sustainability’s bout driving business success”[link to post]

    – Posted using Chat Catcher

  4. SAP's Chief Sustainability Officer on Carbon Reduction linked to this post on March 20, 2009

    [...] of a three-part video series I shot with Peter. I published the first part, where Peter discusses the role of Chief Sustainability Officer for SAP earlier this week and the third part will be published next [...]

  5. corycc (Cory) linked to this post on March 23, 2009

    Twitter Comment


    Watching replay of @TomRaftery interview with Peter Graf, SAP’s new Chief Sustainability Officer [link to post]

    – Posted using Chat Catcher

  6. SAP's Environmental Health and Safety Management solution linked to this post on March 26, 2009

    [...] SAP’s Peter Graf discusses his role – Chief Sustainability Officer (greenmonk.net) [...]

  7. SAP’s Environmental Health and Safety Management solution | FollowGreen.com linked to this post on March 26, 2009

    [...] hones sustainability push (news.cnet.com) SAP’s Peter Graf discusses his role – Chief Sustainability Officer (greenmonk.net) SAP’s Chief Sustainability Officer on Carbon Reduction (greenmonk.net) SAP [...]

  8. hloukos (Harilaos Loukos) linked to this post on May 25, 2009

    Twitter Comment


    SAP’s Peter Graf discusses his role as chief sustainability officer [link to post]

    – Posted using Chat Catcher

  9. Organising for engagement | Stakeholder Engagement linked to this post on March 12, 2011

    [...] a green seat?” They discuss the relative merits of having a Chief Sustainability Officer, such as SAP’s Peter Graf. While I believe that stakeholder engagement is a function of sustainability, perhaps [...]



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