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Greenpeace’s carrot for HP: the fine art of lobbying

Carrot #3

Its been an exceedingly good couple of weeks for HP in terms of its sustainability reputation. First,  Newsweek named HP the greenest company in America, and now Greenpeace has removed the penalty point against HP in its latest guide to greener electronics.

What has most impressed me about Greenpeace in this instance though is its attention to detail. You see, a couple of months ago I reported on Greenpeace’s use of the big stick about HP’s performance with respect to using PVC (Polyvinyl Chloride, or vinyl plastic) and brominated flame retardants (BFRs) in its PCs.

I was therefore hugely impressed when Tom Dowdall of Greenpeace International contacted me this morning to point out that HP has improved its ranking by taking these chemicals out of its newest machine.

Its easy to bash, but being constructive is a lot harder. Greenpeace seems to have this balance just about it right at the moment. So its well done Tom, well done Greenpeace, and of course well done HP.

photo credit brettf at flickr