When I first heard about BadBuster a lightbulb went off (energy-saving of course). Sustainability rating in real time, something like the way FT.com now turns every company name into an AJAX-based live share price widget… but in this case with an ethical dimension.
The idea behind BadBuster is that when you come across a brand or company name on the web the BadBuster widget aggegates data from a number of other systems, such as the Carbon Disclosure Project, Calvert Online and ClimateCounts. BadBuster condenses the numbers from those sources into a single score for each company. The tragic thing about BadBuster is that’s its IE only, as Read/Write Web points out in its review. Hopefully that will change in the short term. I might well start using it then, but for now its just something interesting. Better informed web surfers has to be a good thing. It looks like this:
