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Do you want to influence EU policy on green cloud computing?

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Cloud

European policymakers are reaching out to ask European citizens for their help in crafting legislation for the better of all its citizens. This is a nice departure from the lobbytocracy which exists in some countries.

Currently, as part of the Digital Agenda for Europe, there is a process in place called the Digital Agenda Assembly which has a call for discussion and feedback on a number of hot IT issues such as Cloud, Data, Security, and Social Media.

Anyone can sign up at the site and contribute.

Via Paul Miller I came across a discussion on Green Cloud, which regular readers here will recognise as an issue I have an interest in.

The Cloud group moderator posted the following question:

The recent report by Greanpeace [sic] (http://www.greenpeace.org/international/Global/international/publications/climate/2012/iCoal/HowCleanisYourCloud.pdf) cast a light on importance of energy efficiency and use of renewable energy sources for cloud environments and data centers.

Should policy address such issues in future EU cloud strategy and how ensure a green and sustainable cloud development?

Your ideas on this subject are more than welcome.

Wow – an opportunity to influence EU policy and possibly make cloud computing more Green – I couldn’t resist. I posted the following response:

Greenpeace are correct – data centers are using dirty power to run their clouds.

Unfortunately this is often outside their control – especially in the US where the utility companies are regional monopolies and there is no choice in energy provider.

In the EU, there is more competition, and data centers should be encouraged to use energy from renewable sources and to site new builds where renewables are available. The greater the demand for renewable energy, the more will be built out.

I think the best way to encourage this is through transparency. Data centres need to be required to report fully and regularly their complete energy and emissions.

Iceland is currently running one of the world’s most reliable energy grids (it doesn’t have any outages). As well as being highly reliable, it has the cheapest energy in the western world and it is 100% renewable.

Iceland is due to become a full member of the EU in the coming year – so that should help the EU in attracting cloud providers looking for a renewable energy source.

But that is quite a local solution.

The real requirement is to move our all energy generation away from fossil fuels as soon as possible – this is important not just for cloud computing, but for every aspect of our life.

As Paul says above, mandating data centres to use Green power is not an answer, moving our generation to renewables (and requiring full transparency and reporting from data centres) is.

So there you have it – my recipe for making Cloud computing Green is to require full (auditable) reporting from all data centres (and every significant energy consumer, why stop at data centres?) of the entirety of their energy and emissions. This will create a significant demand for more renewable energy, leading the generators to re-double their efforts to bring more renewables resources on-line and rewarding those who have already done so.

So if you want to influence EU policy on cloud computing to make it more Green, why not head over to the Green Cloud discussion at the Digital Agenda and let your voice be heard too?

Photo Credit supertin

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SAP’s 2011 Sustainability Report

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SAP 2011 Sustainability Report

SAP launched its 2011 Sustainability Report this week and in terms of aesthetics and social sharing, this is one of the best Sustainability Reports I have seen to-date.

The site contains many videos with SAP staff – including one from co-CEO’s Jim Hagemann Snabe & Bill McDermott which is featured prominently on the home page. Interestingly there are also several customer reference videos as well with the customers vouching for how SAP have helped them become more sustainable.

There are also many blog posts and interesting stories from SAP employees talking about everything from Materiality, through to Electric Vehicles.

There is a whole section in the report dedicated to how SAP Empowers its customers. It includes customer video testimonials, white papers and some very impressive top line figures for savings (“5.7 million tons of estimated carbon reductions, saving $550 million in energy costs”). However the methodology for producing these data is not gone into in any detail in this section. I contacted SAP to voice my concerns about this and they assured me that in the next couple of weeks the report will be updated to include the methodologies, and the story around producing this innovative section of the report.

SAP's progress on sustainability

As you’d expect from SAP, there’s also a lot of data in the report on how they are doing on their journey to sustainability and it’s mostly positive results. Almost all of their numbers are headed in the right direction. Unfortunately the exceptions to this are in the environmental area with increases in Data Centre Energy, Total Energy consumed and SAP’s Greenhouse Gas Footprint.

On the data centre energy front, the energy increase is both in real terms, and in kWh per employee. This is likely due to SAP increasingly hosting customers data and applications through their cloud offerings. What might be interesting here would be to see a kWh per cloud customer metric, or similar. Also, one would suspect that there should be a net reduction in energy consumption for that application, if it is replacing a customer’s pre-existing on-premises application. There could be some interesting data to mine there around energy wins.

On the Total Energy Consumed page you see that energy consumption has increased from 843GWh in 2010 to 860GWh in 2011. In the report it attributes this to growth in the business (SAP bought SucessFactors during this period) but the lack of a kWh per Employee metric on this page makes this hard to verify.

On the Greenhouse Gas page, we again see an increase in emissions from the 453kTons 2010 figure to 490kTons in 2011. On this page, it is possible to see a By Employee figure and here too we see an increase in emissions from 8.7 tons per employee in 2010 to 9.0 tons in 2011. However, when we look at the emissions by ? revenue, we see a fall, from 36.3g/? in 2010 to 34.4g/? in 2011. 2011 was a good year for SAP, from a revenue perspective, it would appear.

On the upside, SAP has increased its use of renewable energy from 45% to 47%. Not a huge increase, to be sure, but at least this environmental metric is going in the right direction.

I mentioned that the site has a lot of social sharing built into it – there’s a “Share this page” on every page which allows you to share that page on your social network of choice (or print, or email!). However, in terms of interactivity, the report seems to have regressed. In the 2010 report, there was the ability to comment directly on any page, to rate comments, and see conversations taking place about the page, directly on the page. This functionality has been removed completely from the 2011 report, and to be honest, the report is the poorer for its removal. Browsing other readers comments on pages is always a superb way to gain others insights into the page content – both for consumers of the report, as well as for SAP.

From a UI perspective there are several glitches on the site (some rollovers not working; external links and links to PDF’s not made obvious; and inconsistent use of pretty permalinks etc.) but these are minor quibbles and easily fixed.

The 2010 report doubled individual visitors over the 2009 report, with the 2010 report receiving over 60,000 readers. SAP tell me they are aiming to maintain that progress and have over 120,000 visitors to this, the 2011 report. One huge advantage of having the report in the form of a website, is of course the invaluable data stream you receive from the visitor analytics to the report. Something which is impossible to achieve with a PDF.

On the whole, SAP’s 2011 report, with the removal of the interactivity and the increased energy and emissions, seems to have faltered slightly in terms of the tremendous progress it had been making to-date. To put that in perspective, SAP’s 2011 report is still one of the better produced sustainability reports.

For the 2011 report I’ll have to grade it as “very good, but could do better”.

Photo Credit Tom Raftery

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Smartphone energy management – when will there be an app for that?

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Mobile energy saving app?

I wrote a post last week about mobile endpoint management applications and their potential to extend smartphone battery life. It seems it was a prescient piece given the emergence this week of a study from Purdue University and Microsoft Research showing how energy is used by some smartphone applications [PDF].

The study indicates that many free, ad-supported applications expend most of their energy on serving the ads, as opposed to on the application itself. As an example, the core part of the free version of Angry Birds on Android uses only 18% of the total app energy. Most of the rest of the energy is used in gathering location, and handset details for upload to the ad server, downloading the ad, and the 3G tail.

This behaviour was similar in other free apps, such as Free Chess, NYTimes which were tested on Android and an energy bug found in Facebook causing the app to drain power even after termination, was confirmed fixed in the next version released (v1.3.1).

The researchers also performed this testing on Windows Mobile 6.5 but in the published paper, only the Android results are discussed.

Inmobi’s Terence Egan pushed back against some of the findings noting that

In one case, the researchers only looked at the first 33 seconds of usage when playing a chess game.

Naturally, at start up, an app will open communications to download an ad. Once the ad has been received, the app shouldn?t poll for another ad for some time.

Hver the time it take to play a game of chess (the computer usually beats me in 10 minutes) a few ad calls are dwarfed by the energy consumption of the screen, the speakers, and the haptic feedback.

Although, in a tacit admission that this is a potential issue further down in his post he lists handy best practices for developers to make “ad calls as battery friendly as possible”

The iPhone iOS operating system wasn’t looked at in this study at all but it is not immune from these issues either. And, in fact, reports are emerging now that the new iPad is unable to charge when certain energy intensive apps are running.

While it is important to remind developers of the need for green coding, not all coders will heed the advice and there will always be rogue apps out there draining your smartphone’s battery.

And this is not just a consumer issue – for enterprises it is important to keep the organisation’s smartphone owners happy, connected, and above all, productive. A drained battery is ultimately a disconnected, unproductive and frustrated employee. Reducing a phone’s energy use is, obviously a sustainability win too.

Mobile endpoint management applications could use technology similar to the eprof software used in the study, to identify bugs or rogue applications on phones. This could be reported back to a central database to alert users (and app developers) of issues found.

With more and more apps coming on the market, this is an issue which is only going to become more pronounced. Someone is going to come out with a decent mobile energy management app sooner, rather than later. It will be interesting to see where it comes from.

Photo Credit Tom Raftery

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Facebook hires Google’s former Green Energy Czar Bill Weihl, and increases its commitment to renewables

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Christina Page, Yahoo & Bill Weihl, Google - Green:Net 2011

Google has had an impressive record in renewable energy. They invested over $850m dollars in renewable energy projects to do with geothermal, solar and wind energy. They entered into 20 year power purchase agreements with wind farm producers guaranteeing to buy their energy at an agreed price for twenty years giving the wind farms an income stream with which to approach investors about further investment and giving Google certainty about the price of their energy for the next twenty years – a definite win-win.

Google also set up RE < C – an ambitious research project looking at ways to make renewable energy cheaper than coal (unfortunately this project was shelved recently).

And Google set up a company called Google Energy to trade energy on the wholesale market. Google Energy buys renewable energy from renewable producers and when it has an excess over Google’s requirements, it sells this energy and gets Renewable Energy Certificates for it.

All hugely innovative stuff and all instituted under the stewardship of Google’s Green Energy Czar, Bill Weihl (on the right in the photo above).

However Bill, who left Google in November, is now set to start working for Facebook this coming January.

Facebook’s commitment to renewable energy has not been particularly inspiring to-date. They drew criticism for the placement of their Prineville data center because, although it is highly energy efficient, it sources its electricity from PacificCorp, a utility which mines 9.6 million tons of coal every year! Greenpeace mounted a highly visible campaign calling on Facebook to unfriend coal using Facebook’s own platform.

The campaign appears to have been quite successful – Facebook’s latest data center announcement has been about the opening of their latest facility in Lulea, Sweden. The data center, when it opens in 2012, will source most of its energy from renewable sources and the northerly latitudes in Lulea means it will have significant free cooling at its disposal.

Then in December of this year (2011) Facebook and Greenpeace issued a joint statement [PDF] where they say:

Facebook is committed to supporting the development of clean and renewable sources of energy, and our goal is to power all of our operations with clean and renewable energy.

In the statement Facebook commits to adopting a data center siting policy which states a preference for clean and renewable energy and crucially, they also commit to

Engaging in a dialogue with our utility providers about increasing the supply of clean energy that power Facebook data centers

So, not alone will Facebook decide where their future data centers will be located, based on the availability of renewable energy, but Facebook will encourage its existing utility providers to increase the amount of renewables in their mix. This is a seriously big deal as it increases the demand for renewable energy from utilities. As more and more people and companies demand renewable energy, utilities will need to source more renewable generation to meet this demand.

And all of this is before Google’s former Green Energy Czar officially joins Facebook this coming January.

If Bill Weihl can bring the amount of innovation and enthusiasm to Facebook that he engendered in Google, we could see some fascinating energy announcements coming from Facebook in the coming year.

Photo credit Jaymi Heimbuch

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Smart meter electricity usage data and energy services

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Senior citizen

Utility companies face significant challenges in the coming years, not least of which is the the need to increase revenues while helping customers reduce their consumption.

One trump card they will have is the data from their smart meter rollouts. This will enable them to offer energy services around the data which would not previously have been possible.

Simple examples of this are the ability to alert people if their consumption is about to tip them into a higher tariff band or, for people with holiday homes, a notification if the lights turn on when their property is supposed to be unoccupied.

These would be quite basic offerings – but with a little bit of thought one can imagine other higher value options.

Consider that according to the US Census Bureau:

The world?s 65-and-older population is projected to triple by midcentury, from 516 million in 2009 to 1.53 billion in 2050.

Further, there are currently 30 million solo-single households in the United States (more than the number of households containing married couples with children) and about one-third of these solo singles are men and women 65 years of age and older. The percentage is even higher in Europe.

Now, if I have an elderly relative living alone, wouldn’t it be a very useful service if I could receive a timely message from their utility company if there are deviations from the normal patterns of energy usage (if the lights aren’t turned off at 11pm or the coffee machine/kettle isn’t powered up at 8am)?

This kind of service should be quite straightforward for electricity utilities to provide once they start receiving the detailed energy usage data which smart meters will deliver. This will enable utilities to transition to becoming suppliers of energy services and open up entirely new revenue streams for them.

Photo credit gagilas

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App idea: Using gaming and social media to reduce your energy footprint

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Energy footprint

SAP runs an event called InnoJam at its developer TechEd conferences. The SAP InnoJam events are held during the weekend prior to TechEd. During these events, people from the SAP community compete against each other in teams building working prototypes of solutions to real business cases, using SAP technologies.

SAP solicit ideas for business cases to be developed at these InnoJams – I added one this morning on building a residential energy management application. The application would use a combination of gaming techniques (leader boards, achievement badges, etc) and sharing to social networks to keep customers engaged and incented to try their best to reduce their energy use.

Here’s my submission:

Energy management applications being rolled out by utility companies have a very short Mean Time to Junk Drawer (MTJD) – they are ‘all shiny’ for the first couple of weeks but the shine quickly wears off and they are soon put away in the proverbial Junk Drawer never to be opened again.

How do you make energy management applications more engaging, bringing utility company customers back again and again to try to improve on their previous energy reduction steps? You do it by turning it into a game and allowing customers to share their progress on their social network of choice!

SAP have a new application for utility customers called Smart Meter Analytics which runs on HANA. The flood of data which will be coming from Smart Meters means HANA is necessary to do meaningful analytics on Smart Meter data (Centrica talk of going from their current 70m smart meter reads per annum to 30bn when all of their smart meters are rolled out – that’s a lot of data).

Smart meters give far more granular reads on energy consumption, allowing for residential energy management applications to be built and indeed SAP’s Smart Meter Analytics application has an Energy Efficiency Scorecard for residential customers.

But, if you build an application for energy management which allows people to compete against each other. If you introduce point scoring, leaderboards, and achievement badges and add to it the ability to share your progress with your social networks (a bit like FourSquare), then the application becomes far more compelling.

Also, the mobile app would want to have a way to check energy consumption remotely, and if a device has been left on (TV, aircon, oven, etc.), remote power-down from the mobile app.

Now, for utility companies to get this to really fly, they could offer prizes to schools in their locale – the school district with the greatest energy reductions gets a new energy efficient computer lab, or new energy efficient lighting, or… (you get the idea) – pester power from the pupils in the schools on their parents, combined with educating the younger generation on the importance of energy reduction is a major win-win!

The cool thing about this is that because it is based on the utility company’s Smart Meter Analytics, it is the customer’s actual energy use, not pledges, or estimates – so reductions reported are real, and realtime.

What do you think? Do you think this is a good idea?

Photo credit Tom Raftery

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Engaging people in the energy conversation

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Green Numbers

I went along to the MashupEvent Energy 2.0 – Energy goes Digital get together in London last Thursday.

It was a good event with some interesting speakers, including Usman Haque of pachube, Ajit Jaokar from FutureText and Paul Tanner (self-confessed energy nut!).

The talks were good – for me, one of the more interesting learnings was how pachube is being used to crowd-source rediation readings from hacked Geiger counters in Japan! Seriously awesome stuff, and a real case of people using the pachube platform for purposes never dreamed of when it was first created, I suspect.

When the floor was opened for questions and discussion, some interesting topics were raised. When the question was asked from the podium, one brave member of the audience confessed to being from a utility (British Gas) and she went on to raise an interesting point – she said it was hard to motivate people to to make any changes. British Gas, she said, have offered people free insulation, which would potentially save them hundreds of pounds, and they don’t take up the offer.

This is not the first time I have heard these kinds of stories. Why is that?

Toyota Prius dashboard driving info

Toyota Prius dashboard driving info

There are a few reasons for this, as far as I can see:

  1. When you are getting electricity bills like the one above, you have no idea what your actual consumption is like day-to day, minute-to-minute. I bought a Toyota Prius a number of years ago and it totally changed the way I drive because of how well the consumption information is fed back to me on the dashboard – the same is not true for the Honda Insight, as I discovered when Honda lent me one to trial, so not alone is it important to give people information on their consumption, it is also vital to present it in an easily digestible way.
  2. People don’t trust their utility companies – traditionally utility companies only communicate with their customers (who they often refer to as ratepayers!) when they are sending a bill or when a bill is overdue. This form of communication is not particularly conducive to establishing a good relationship. The basis for any good relationship and thereby trust is communication. Utility companies need to radically step up their customer communications, but not in a way that is spammy. They need to engage with their customers on all channels (if my preferred method of communication is Twitter, I want them to engage with me there, if my Dad’s preference is phone – talking to a person, not an IVR, then that’s where they need to talk to him). This is going to be a hard lesson for many utilities to learn but they fail to learn it at their own peril and
  3. Energy is too cheap! Possibly fixing 1 and 2 will persuade people to become more energy efficient, but I suspect, the real driver for energy efficiency will only come along when energy becomes more expensive. Only when the cost of energy really starts too impact on people’s lives, will they start to pay attention. Luckily, that’s the direction energy prices have been going for some time now!

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Photo credit Tom Raftery

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IBM Pulse and Smarter Buildings/Smarter Cities

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Mike Rhodin, IBM SVP, talking Smarter Cities at IBM Pulse

I attended IBM’s Pulse conference last week and the big surprise for me was the amount of attention being paid to Smarter Buildings and Smarter Cities. With 600+ sessions over six parallel tracks it is only to be expected that there be some Smarter Building content but at this event Smarter Buildings and Smarter Cities were mentioned in most of the keynotes. The Smarter Buildings market has obviously been identified by IBM as one to chase.

IBM also timed two related press releases to coincide with the event – in the first IBM talk about how they worked with McMaster University to improve the energy supply and use in its 60 campus-wide buildings and a university hospital. In the second announcement IBM released the names of several cities it is working with on Smarter Cities initiatives (Washington D.C., Wilmington, N.C. and Waterloo, Ontario).

Smarter Buildings are obviously a big play what with buildings being responsible for anything up to 40% of the world?s energy use, and approximately 33% of the world?s greenhouse gas emissions – and then there is the market size to consider – every building on the planet potentially.

Buildings are complex animals and they are not exactly dumb today – so how do we go about making them smarter? Most buildings have many disparate data sources (lights, heating, aircon, running equipment, doors, lifts, etc.). Where the likes of IBM can help is in pulling all this information together into a single window, and allowing building managers to view the information in context. IBM then layers its analytics on top of the information to show trends in energy use, highlight problems, as well as helping forecast and optimise energy consumption.

Similarly, but on an even bigger scale, IBM is helping cities manage their systems. Everything from traffic congestion and lighting optimisation, right the way through to water use optimisation and first responder call outs can be managed electronically right now. Again these systems have lots of disparate data – but it is in consolidating this data that IBM excels. Right now they are working with cities on individual projects around things like water use and traffic but look out for announcements soon from IBM on a product for the management of entire cities. That’ll be one to get really excited about!

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Photo credit Tom Raftery

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Friday Green Numbers round-up for Feb 4th 2011

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Green Numbers

And here is a round-up of this week’s Green numbers…

  1. Europe’s Energy

    Member States of the European Union have agreed on targets aimed at reducing greenhouse gas emissions by cutting energy consumption by 20% and increasing the share of renewables in the energy mix to 20% by 2020. The ‘Europe’s Energy’ project gives users a set of visual tools to put these targets into context and to understand and compare how progress is being made towards them in different countries.

  2. Survey results: Utilities executives on Energy Efficiency and the Smart Grid

    The survey asked 106 utility executives ? the people that arguably know more about the energy supply and demand challenges our nation faces than anyone else ? a range of questions on the smart grid, energy efficiency and related topics and issues.

    We issued a press release today with some of the highlights, but to help put this week?s news into context, we also wanted to share a full breakdown of the results. Nothing earth shattering, but worth keeping in mind as the week progresses?

  3. 10 Smart Grid Trends from Distributech

    The annual smart grid event Distributech kicked off in San Diego Tuesday morning and ? as expected ? unleashed a whole series of news from smart grid-focused firms. From new home energy management products, to plug-in car software, to distribution automation gear, this is a list of trends and news from the show.

  4. US Venture Capital Investment in Cleantech Grows to Nearly $4 Billion in 2010, an 8% Increase From 2009

    US venture capital (VC) investment in cleantech companies increased by 8% to $3.98 billion in 2010 from $3.7 billion in 2009 and deal total increased by 7% to 278, according to an Ernst & Young LLP analysis based on data from Dow Jones VentureSource. VC investment in cleantech in Q4 2010 reached $979 million with 72 financing rounds. VC investment in cleantech in Q4 2010 reached $979 million with 72 financing rounds, flat in terms of deals and down 14% in terms of capital invested compared to Q4 2009.

    “In comparison to the early days of cleantech, the 2010 US VC investment results reflect a turning point in the industry due to improving credit and capital markets, the deployment of stimulus spending and increasing corporate cleantech adoption,” said Jay Spencer, Ernst & Young LLP’s Americas Cleantech Director.

  5. A jump at the pump – bad news for more than motorists

    Few trends cast shadows on economies and politicians like a rise in the cost of petrol. Barack Obama?s presidency, so far a minefield of crises, can add one more in the form of higher prices at the pump. Entering the last full week of January the average price of a gallon (3.7 litres) of petrol stood at $3.11, up 40 cents from a year earlier. Fuel has never cost so much in January, but that is unlikely to be the highest price Americans pay for it this year.

  6. Arctic Oscillation brings record low January extent, unusual mid-latitude weather

    Arctic sea ice extent for January 2011 was the lowest in the satellite record for that month. The Arctic oscillation persisted in its strong negative phase for most of the month, keeping ice extent low.

    Arctic sea ice extent averaged over January 2011 was 13.55 million square kilometers (5.23 million square miles). This was the lowest January ice extent recorded since satellite records began in 1979.

  7. Despite emails and cold winter, 83% of Brits view climate change as a current or imminent threat

    The public?s belief in global warming as a man-made danger has weathered the storm of climate controversies and cold weather intact, according to a Guardian/ICM opinion poll.

    Asked if climate change was a current or imminent threat, 83% of Britons agreed, with just 14% saying global warming poses no threat. Compared with August 2009, when the same question was asked, opinion remained steady despite a series of events in the intervening 18 months that might have made people less certain about the perils of climate change

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Green bits and bytes for Jan 27th 2011

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Green bits & bytes

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Some of the Green announcements which passed by my desk this week:

  1. This year’s annual Transmission & Distribution Europe and Smart Grids Europe conference will be held in Copenhagen from 12-14 April. More than 30 utilities, as well as utility experts, regulators and technology giants from all over Europe, as well as the USA, South Africa, Japan and Australia, will be attending. I hope to be there too!
  2. Synapse Energy Economics released a report this week which outlines in detail the enormous hidden health and water impacts of coal and nuclear power in the US.

    Some of the costs mentioned in the report include 200 billion gallons of water withdrawn from America?s water supply each day ? annual costs to society from premature deaths due to power plant pollution so high that they are up to four times the price of all electricity produced in the U.S. ? and four metric tons of high-level radioactive wastes for every terawatt of electricity produced by nuclear reactors, even though there is no long-term storage solution in place.

  3. Optimum Energy, maker of heating, ventilating and air conditioning software solutions, has rolled out a new partner program with enhanced project development tools and training resources. Optimum Energy’s software maximizes the energy reduction potential of high-efficiency, variable speed heating and cooling systems, leading to energy savings for customers and the ability to improve overall project return on investment.
  4. Tropos Networks, maker of wireless IP networks for Smart Grids, has added two new products to its portfolio – the Tropos 1310 Distribution Automation (DA) Mesh Router and their Directional Radio Systems to deliver economical long range, high capacity wireless communications for sparse suburban and rural areas or as backhaul for Tropos Mesh networks.
  5. New York’s Mayor Bloomberg launched an Urban Technology Innovation Center at Columbia university. The center brings together academia, the public sector and companies like IBM to design and deploy new technology that will help the city’s buildings save energy, water and other resources. The challenge is to use advanced IT systems – analytics software and powerful new hardware – to create facilities that reduce energy, streamline operations and optimise real estate use.

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Photo credit .faramarz