Simon Wardley at the [email protected] Green IT Conference

Simon Wardley is a geneticist with a love of mathematics and a fascination in economics. Simon has always found himself dealing with complex systems, whether it’s in the behavioural patterns of ladybirds to modelling environmental risks of chemical pollution to developing novel computer systems to managing companies.

In this talk at the [email protected] Green IT conference, Simon gives a superb whistlestop talk on the topics of commoditisation, utility computing, Green IT and ducks (!).


Doug Neal on Moving beyond the 2% solution

Doug Neal is a Research Fellow at the Leading Edge Forum – Executive Programme and is responsible for research into Innovating through Technology.

While working with Yale Professor Dan Esty, author of Green to Gold, to develop a holistic view of the challenges and opportunities of this new Corporate Social Responsibility frontier, Doug and the LEF team realized that even if we could wave a magic wand and reduce computer power use to zero, we would have successfully dealt with only 2% of the CO2 problem.

In this presentation at the 2008 [email protected] Green IT conference, Doug talked about how to use IT to help address the other 98%, suggested how firms should proceed in dealing with this global issue, and socialising carbon data.