Doug Neal on Moving beyond the 2% solution

Doug Neal is a Research Fellow at the Leading Edge Forum – Executive Programme and is responsible for research into Innovating through Technology.

While working with Yale Professor Dan Esty, author of Green to Gold, to develop a holistic view of the challenges and opportunities of this new Corporate Social Responsibility frontier, Doug and the LEF team realized that even if we could wave a magic wand and reduce computer power use to zero, we would have successfully dealt with only 2% of the CO2 problem.

In this presentation at the 2008 it@cork Green IT conference, Doug talked about how to use IT to help address the other 98%, suggested how firms should proceed in dealing with this global issue, and socialising carbon data.