I was lucky enough recently to meet Jose Iglesias, the guy spearheading Symantec’s sustainability efforts. I wrote the interview up over on Monkchips, but much of the content belongs here too. I like Symantec’s clear focus on energy. While others are broadening their sustainability story, Symantec is doubling down on managing energy more effectively, with a plan to take its expertise in reducing IT power consumption and start applying it to broader Smart Grid demand response.

Symantec?s Green IT story is very much an enterprise play and arguably a solid sustainability product strategy could help to increase visibility for some of Symantec?s enterprise tools. Thus for example ? Symantec NetBackup PureDisk for storage deduplication could be used to cut the amount of storage and power. One challenge for Symantec is identifying and serving the new buyers in energy reduction. Most of the firm?s traditional practitioner purchasers are not tasked with reducing the energy footprint of the products they manage?.

?We sell to admins, but few get compensated on energy savings?

To which I would say? not yet.

Smart Grid as Game Changer

One major opportunity for Symantec to change the account management game there is to parlay its IT experience directly into related spaces such as Smart Grid security and asset management. I knew before the briefing that Symantec is having some early success in the Smart Grid market selling, for example, cryptography. Security is a major issue overhanging smart grid and remains a key selling point.

I am not a fan of FUD though it certainly works. But let?s get real. In Europe for example we?re getting all excited about the need for smart grid standards to prevent tampering with our energy supply. Yet Russia could turn off a gas tap and we?d be screwed within weeks, no smart grid required. Whichever way you look at it ? energy reduction is going to be very big business indeed. The tail is starting to wag the dog.

So Symantec has plenty of potential upside in Green IT near term, and smart grids longer term. If you’re interested in learning more about the company’s efforts and products in energy efficiency check out the Monkchips post, which also talk to the fact the firm needs to improve its sustainability reporting in order to have a stronger voice in the sustainability conversation. I know many of you are CSR reporting nuts…