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SAP Afaria in the Cloud – enterprise functionality, consumer pricing

Broken SmartPhone
One of the most interesting announcements which came out of SAP’s SapphireNow conference in Orlando last week was the Afaria in the Cloud update. This is a real game-changer (an expression we use very rarely) for a number of reasons.

Afaria, if you are not familiar, is SAP’s mobile device management (MDM) product. What does that mean – it means Afaria secures, monitors and manages all types of mobile devices (smartphones, tablet computers, mobile POS devices, etc.). Because mobile is making organisations far more efficient, as we’ve written previously here, more and more industries are deploying them. And thus the need for MDM solutions to protect mobile devices, to reduce risk and increase employee productivity.

Typical MDM functionality allows for over the air (OTA) updates, remote tracking and wiping in the event that the device is stolen, and sandboxing of personal and work-related mobile functionality, for example.

During the announcement at SapphireNow, one of the light-hearted potential usage scenarios mentioned was that as a reward for hitting sales targets an employee might be allowed to play Angry Birds for a set duration.

The fact that SAP are now offering this as a cloud option is significant because MDM offerings typically require a server to control the devices. There can be significant cost and time factors associated with the purchase and deployment of the MDM server. This is done away with with the cloud version. But still, this isn’t entirely game-changing, right?

No, the real game-changer came when SAP announced the price for Afaria in the cloud – €1 per device, per month. And it is possible to trial it for free for 30 days. Sitting in the announcement it occurred to us that that kind of price makes Afaria in the Cloud suddenly attractive, not just to organisations, but also to regular parents looking to keep their children’s mobile devices safe.

As far as we know, this is the first time SAP have offered a product at such a low price point for enterprise customers. This pricing is almost as if SAP were aiming it squarely at the consumer app market. I know if I had an option to safeguard my kids mobile devices for €1 per device per month, I’d grab it. In a heartbeat. Unfortunately we can’t test Afaria as the free trial registration page doesn’t include European countries in its list of available countries. Yet. Although countries like Vanuatu, Uzbekistan and even Somalia get to try it out 🙁

It seems SAP is getting very aggressive in its cloud pricing options. We’ve heard that the TwoGo ride-sharing app will be similarly priced (€1 per user, per month) when it’s official pricing is eventually published.

Cloud price wars anyone?

Disclosure – SAP paid my travel and accommodation expenses for this conference

Image credit Tom Raftery

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Mobile, the utility industries and beyond

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It is hard to over-state the huge advances mobile devices have brought to companies in the last two years. We’ve featured a few examples here on GreenMonk in the past.

I was at the SAP for Utilities event in Copenhagen last week to moderate a panel and while there I happened to sit in on Rory Shaffer‘s talk on how mobile is impacting utility organisations, and it has been equally transformative there too!

Rory tells stories of how mobile apps and devices are helping the field work force reduce safety incidents, improve work quality, and shorten work cycles. For managers and executives, it allows them to see at their fingertips how their assets are performing, check customer trends and financial and regulatory exposure. Customers are also seeing new leaps forward in how they interact with their utilities thanks to mobile. Texas company CenterPoint Energy have a Mobile Outage Tracker app, for example available on both the Android and iOS platforms.

We are seeing a rise in the number of utilities with mobile portals for customers, faster resolution of issues thanks to mobile, and utilities starting to respond to their customers on the customers’ channels of choice (often Twitter or Facebook on customers’ mobile devices).

Rory cited some impressive outcomes from the rollout of mobile solutions by Pacific Gas and Electric. Their field worker productivity rose by 47% after the deployment because the new mobile solutions reduced their paper based workflow from twelve steps to five. Other advantages encountered included an increase in the average number of monthly work orders per employee from 43 to 87, substation inspection time reduced 80% from 2.5 hours to 20 minutes and reduced data entry time by an average 30 minutes per day.

Reductions in the number of steps by substituting with mobile also yields advantages like fewer data input errors, reduced paper use, and increased transparency across the organisation.

Most of these advantages achieved from the rollout of mobile applications are not unique to the utility industry, but are applicable to most industries across the board (particularly those with field service staff, it has to be said). The story of how mobile is changing enterprise is just starting out and if the efficiency gains of the last 24 months are any indication, we are in for exciting times ahead.

Image credit Tom Raftery

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Energy efficiency in the Enterprise – Chris O’Connor’s Pulse keynote

Chris O’Connor is vice president of Strategy and Market Management for the Tivoli brand within IBM Software Group.

Chris gave a spectacular demo/presentation at Pulse 2009 on energy efficiency in the enterprise.

What set this presentation apart is that Chris gave some great stats (in 2007 data centers consumed 183bn kWh of energy, this cost $15.9bn, and 75% of enterprises have initiatives to reduce energy consumption).

Chris also demo’d some of the hugely effective ways that getting solid realtime metrics around energy utilisation in the enterprise helps reduce consumption, and finally at around 13:45 in the video, Chris tells a fascinating story about how their data center in Austin Texas was suffering from power spikes at 1am every morning, how they identified the cause and solved it.

IBM were good enough to give us a copy of his presentation for posting here.

[Disclosure – IBM paid my travel and expenses to attend Pulse]