Photo credit midiman
I was extremely lucky to be given a tour of Adobe’s triple platinum LEED certified HQ in Palo Alto last year. I video’d highlights of the tour and posted them here. At the time I was extremely impressed with Adobe’s sustainability initiatives.
However, since then I have been more and more wondering if the building is a one-off and if Adobe has any significant commitment to Sustainability.
Why do I say this?
- Adobe’s 2009 CSR report, while slightly better than its 2008 report, it is still a triumph of style over content. There is no adherence to GRI reporting standards, no external audit and no mention of targets set or previous targets reached
- No-where on the Adobe site or in its CSR reports (that I could find) does it mention who in the organisation has responsibility for Sustainability. If no-one has overall responsibility for it, then we shouldn’t be surprised if it doesn’t get done
- Adobe’s LiveCycle Enterprise Suite gets a passing mention in the 2009 CSR report when it says
The United States Government Printing Office used Adobe? LiveCycle? and Adobe Acrobat? to generate, authenticate, and disseminate documents electronically, saving more than 20 tons of paper and $1 million over five years.
Where are the white papers or case studies to back this up? Surely others are using LiveCycle and also saving paper. Why aren’t we hearing more about them? Similarly for Adobe Acrobat Connect Pro, and
- A more trivial example, but as I reported a few weeks back, Adobe charge more for downloadable, soft copies of their software, than they do for physical shipped product (which includes carbon associated with media, packaging and transportation)! This wouldn’t be allowed to happen in a company with any focus whatsoever on Sustainability. Software companies should be actively pushing customers to downloadable versions of their products
So, if a company of Adobe’s size and success can get away with such a passing regard for sustainability – are companies who take corporate responsibility seriously like SAP, BT and IBM wasting their time and energy?
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