British Gas launch version 2 of their iPhone app – nice but non-inclusive!

British Gas iPhone app

British Gas announced recently that they had updated their iPhone app to version 2.

The original application, which was downloaded over 100,000 times, helped customers monitor energy use and submit meter readings to avoid estimated bills. In June alone over 18,000 meter readings were submitted using the app.

With the new version customers can

  • view their account balance
  • see their last bill amount
  • check when payment is due and
  • view graphs of their personal energy consumption of the past 24 months
British Gas iPhone app - electricity

British Gas iPhone app - electricity

Benjamin Braun, Head of Online Services, at British Gas said:

More customers already contact us over the web than by telephone and with these new features, we expect that our App will quickly become the main way that many of our iPhone customers will manage their British Gas account.

When I read this I wondered why, if more people are contacting British Gas over the web than by phone, they decided to develop an application for the iPhone. Why not a mobile site which works across all devices. I reached out to their spokesperson David Outhwaite and I asked him if there were plans to develop a similar app for competing platforms like Android or better yet a mobile website which would work across all platforms.

David replied that

Our focus has been the iphone as that is the device from which we receive the vast majority of contact to our website. No current plans [to develop for other platforms]

The fact that this application has been so successful for British Gas shows that people have an appetite for interacting with their energy related information. Consequently, I found David’s response very disappointing.

Although I do own an iPhone, and I like what British Gas are doing with this app, I feel they are doing their non-iPhone owning customers a huge disservice by not providing them with similar functionality. Especially when you consider that the iPhone OS only commands 14% of the mobile operating system market share, what about the other 86% of British Gas’ customers?

It wouldn’t be hard to develop a mobile site which served iPhones, Android devices, and other smartphones equally well.

Hopefully British Gas will have a change of heart and produce a more inclusive mobile site soon.

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  1. Dominic Britt says

    Your comment about 14% is misleading as no one on a Symbian device is going to be do anything useful – iPhone Apps are very easy to develop and distribute thanks to iOS developer tools and ecosystem.
    You’re looking at approx 100 million iOS users now – Apple has a huge chunk of the Smart phone market (without much Business penetration to date)and it’s iOS spans iPod Touch devices and iPads.
    In my experience only Android and iOS devices provide a decent Web Browsing experience that adheres to Web standards. Ironic that Android uses Webkit (an Apple open source project). Android apps tent to be pretty flaky too…

  2. ash says

    What a pathetic excuse for not developing an app for android. That David must be an amateur for thinking every body has an iPhone. Hope some can get him to use his brain if he has one. If British gas don’t want to support android tell them to not use Google at all.

  3. Philip Thornton says

    I have found the iPhone app incredibly useful in managing my British Gas and Electric account. Am soon to change to an Android mobile phone (HTC Desire S) and am very disappointed that I can not continue to manage my account with my new phone. Apple only has 14% of the mobile market and yet is the only operating system supported. British Gas is letting the vast majority of it’s customers down by not releasing either an Android App or atleast a Mobile Site.

  4. peter r settle says

    I am the account holder but can only view my account using my wife’s. IPhone my HTC desire HD needs to be supported