social networks Archives - GreenMonk: the blog

In my last post I postulated that social software could be used to capture people’s lifestream information and that this could be used by companies to help calculate their carbon footprint.

The case I put forward was more suited for the increasing numbers of people working from home. However, I neglected to point out another painfully obvious example – Dopplr.

Dopplr markets itself as the travel serendipity engine –

Dopplr lets you share your future travel plans privately with friends and colleagues. The service then highlights coincidence, for example, telling you that three people you know will be in Paris when you will be there too. You can use Dopplr on your personal computer and mobile phone. It links with online calendars and social networks.

However, potentially far more useful is how Dopplr have teamed up with AMEE (the world’s energy meter) to produce a chart of your travel-related carbon footprint (see the chart above of my travel footprint).

This ties in completely with my earlier post about the potential synergies attainable from combining lifestreaming software and the requirements of carbon accounting.

Can you think of any other use cases for the intersection of lifestreaming and carbon accounting?

I come from a Social Media background. I use blogs, Social Networks, Microblogs, Photo Sharing sites, Video Sharing sites, Livecasting apps, Social bookmarking sites etc. everyday. I generate a constant stream of updates about things happening in my life which can be followed via RSS or on my Friendfeed page (a feed aggregator) or on the individual sites.

Cool. Interesting enough I hear you say. So what? Well, lets just park that for a second.

Carbon accounting is rapidly coming down the line. Already we are seeing companies like BT and Verizon requiring lower carbon footprints from their suppliers. This is because carbon accounting will take supply chains into account.

Carbon accounting will be incredibly granular and will attempt to take everything into account in the life-cycle of goods and services. This will include electrical power usage, road mileage and air miles alongside expenses and financial returns.

To get buy-in from staff, reporting total power and energy usage will have to be made as simple as possible so that it doesn’t interfere with the natural flow of people’s work.

This is where lifestreaming applications come in. Encourage the people in your organisation to use applications like blogs, Twitter, Flickr, Dopplr, et al. Then you can capture that output and route it through the carbon accounting software and ta da! carbon usage information accounted for.

Obviously it won’t be as easy as that, but if your employees are using Twitter, say, set up your company’s carbon account software with a Twitter account. Then instruct staff on how to message the software with what you are doing at any point in time i.e. “@bt-carbon-accounts – putting on the kettle for a cup of coffee” or “@ibm-carbon-accounts – hot today, setting the aircon to 19C”. This would also be especially useful for capturing the carbon footprint of people working from home.

IBM’s master inventor Andy Stanford-Clark has already done some work in this area. His house has a Twitter account and regularly sends updates like:

the phone is ringing (mobile)
electricity meter reading: 32100 KWH
outside lights turned off
outside lights turned on

etc. to Twitter automatically!

Will carbon accounting software and its requirement for constant inputs from all levels of business bring lifestreaming applications into the Enterprise 2.0 fold?