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SAP’s Chief Sustainability Officer on Carbon Reduction

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I was in San Jose last week for for the O’Reilly ETech conference. I had an opportunity to meet SAP’s newly appointed Chief Sustainability Officer, Peter Graf and we discussed SAP’s announced aim of reducing its carbon emissions by 51% by 2020.

Some great stuff in the video – I especially loved the bit where Peter talked about the enthusiasm of SAP employees for getting on board with this program. They asked for Sustainability Champions for the company hoping to get 100 by the end of March. They had 200 by the end of the 2nd day!!! Everyone wants to be doing the right thing.

This is part II of a three-part video series I shot with Peter. I published the first part, where Peter discusses the role of Chief Sustainability Officer for SAP earlier this week and the third part will be published next week.

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SAP’s Peter Graf discusses his role – Chief Sustainability Officer

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ERP software maker SAP is, according to Wikipedia, the world’s 4th largest software co. in the world (presumably after Google, Microsoft and Oracle).

It is a big deal then when a company of SAP’s size announces the creation of the position of Chief Sustainability Officer, as SAP did earlier this month.

In the same announcement SAP also announced targets to reduce carbon emissions by 51% and to help their customers reduce their emissions.

Having talked to SAP previously, I know this is not a sudden conversion on their part but I was interested to talk to their new Sustainability chief, Peter Graf to ask him about the announcements.

We recorded three videos on the three parts of the announcement – this is the first one where Peter discusses the new role.

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Sunday Times and the Google non-story

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CO2

Photo credit \<

I was more than a little surprised to read a story printed in the UK’s Sunday Times yesterday claiming that a search on popular search engine Google:

generates about 7g of CO2 Boiling a kettle generates about 15g

Reading the article a little more revealed that the research has not been peer reviewed, so its veracity as a piece of scientific research has yet to be confirmed. However, given that the researcher in question had no access to Google’s carbon data, this has to be, at best, educated guesswork.

On top of that, the researcher responsible for the claim is CTO of Maxtility, a company whose aim is to:

solve important problems in industries ranging from education to energy

he can hardly be said to be an impartial researcher.

Google responded to the assertions this morning. In Google’s response they mention the energy-efficiency of their data centers which:

means the energy used per Google search is minimal. In fact, in the time it takes to do a Google search, your own personal computer will use more energy than Google uses to answer your query.

Google goes on to claim that

one Google search is equivalent to about 0.2 grams of CO2. The current EU standard for tailpipe emissions calls for 140 grams of CO2 per kilometer driven, but most cars don’t reach that level yet. Thus, the average car driven for one kilometer (0.6 miles for those of in the U.S.) produces as many greenhouse gases as a thousand Google searches.

Google then continues the piece by talking up its philanthropic arm Google.org (see GreenMonks’ podcast with Vint Cerf about Google.org) and the investments it has made through that vehicle in renewables, as well as its co-founding of the Climate-Saving Computers initiative.

As in most issues like this, I suspect the truth lies somewhere in the middle.

Google could do itself no end of good by having its carbon emissions third-party audited (under NDA if they are worried about competitive intelligence) while publications like the Times should know better than to run non-peer reviewed science stories from people who could be perceived to have their own agenda.

I won’t even go into on the childish Twitter bashing further down in the Times article – monumental ignorance trying to pass itself off as intelligent observation, sigh!

UPDATE – quite a bit of discussion about this happening – see Techmeme for more, also I see my old friend Jeremy Wagstaff came to a similar conclusion.

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Microsoft expands its Connector bus service

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Microsoft Connector

Photo Credit samk

Microsoft operate a private bus service called the Connector service for employees to get to work at its headquarters in Redmond. Microsoft has 39,000 employees working at its Redmond campus so providing this facility for them is not only Green, it also reduces on congestion and the requirement for parking spaces.

Microsoft announced the other day the expansion of this service to nine new neighbourhoods in the Puget Sound area. It now covers 19 neighbourhoods and to date:

the Connector has provided more than 380,000 rides to 8,650 employees, and has reduced carbon emissions by 5.5 million pounds. With this expansion, estimates suggest the Connector will eliminate annually 6,730,020 employee car miles and 6,387,550 pounds (or 3,194 tons) of carbon emissions.

That’s some impressive numbers!

As well as getting a free ride, the buses are Wi-Fi–enabled and equipped with AC power – now if only they were battery operated or ran on biofuels, then they’d be really Green!