Comments on: Online Sustainability Reporting: Brick Walls Behind Open Doors? Edging towards CSR 2.0 http://greenmonk.net/online-sustainability-reporting-brick-walls-behind-open-doors-edging-towards-csr-20/ Green from the roots up, Sustainable from the top down Thu, 08 Jan 2009 12:22:35 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Geert Jan Grimberg http://greenmonk.net/online-sustainability-reporting-brick-walls-behind-open-doors-edging-towards-csr-20/comment-page-1/#comment-2455 Geert Jan Grimberg Mon, 26 Nov 2007 10:00:57 +0000 http://greenmonk.net/?p=82#comment-2455 Monkchips, thanks for highlighting our research study. Agree with you that a flashy website does not guarantee true CSR commitment (the hardest thing to measure). We notice that in comparison to a couple of years ago companies start to make functional use of images / videos / online tools, etc (e.g. employee interviews, visualising production processes). Two years ago we only saw stock images of people in third-world countries and environmental sceneries. The fact that so little companies actively stimluate an online stakeholder dialogue surprised us (being internet specialists) too. Renault is the only company included in the research that shows the results of a histocal chat session. Companies can do a lot more in the field of online dialogue. It is an easy and relatively cheap way to get to know what your stakeholders think and let them come up with ideas to improve the sustainability of products & services. In case you have any suggestions for next years research, please let us know. We are always looking for ways to make our research more useful and insightful. GeertJan.Grimberg@junglerating.nl Monkchips,

thanks for highlighting our research study. Agree with you that a flashy website does not guarantee true CSR commitment (the hardest thing to measure). We notice that in comparison to a couple of years ago companies start to make functional use of images / videos / online tools, etc (e.g. employee interviews, visualising production processes). Two years ago we only saw stock images of people in third-world countries and environmental sceneries.
The fact that so little companies actively stimluate an online stakeholder dialogue surprised us (being internet specialists) too. Renault is the only company included in the research that shows the results of a histocal chat session. Companies can do a lot more in the field of online dialogue. It is an easy and relatively cheap way to get to know what your stakeholders think and let them come up with ideas to improve the sustainability of products & services.

In case you have any suggestions for next years research, please let us know. We are always looking for ways to make our research more useful and insightful.

GeertJan.Grimberg@junglerating.nl

]]> By: Derek http://greenmonk.net/online-sustainability-reporting-brick-walls-behind-open-doors-edging-towards-csr-20/comment-page-1/#comment-2440 Derek Fri, 23 Nov 2007 13:42:32 +0000 http://greenmonk.net/?p=82#comment-2440 Good post, all those companies tend to do really well in investor relations awards (thinking www.irglobalrankings.com here). THe 3 Bs: Billiton, BASF and Bayer especially. CSR/Sustainability is PART of your companies investment proposition. Who wants to invest in a co. that uses up non-sustainable resources or doesn't renew. That's not only not responsible, its business suicide. Triple-bottom-line reporting is crucial to flesh out the investment scenario for a serious co. Good post, all those companies tend to do really well in investor relations awards (thinking http://www.irglobalrankings.com here). THe 3 Bs: Billiton, BASF and Bayer especially.

CSR/Sustainability is PART of your companies investment proposition. Who wants to invest in a co. that uses up non-sustainable resources or doesn’t renew. That’s not only not responsible, its business suicide. Triple-bottom-line reporting is crucial to flesh out the investment scenario for a serious co.

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