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On Sky/FOX, CSR, Wisdom of The Crowds and Saving The Planet

Very interesting idea here from Sky TV in the UK. They are getting customers to vote for which charities they should support. The charities have created videos about their efforts, which you can then vote for. This is the second cool green thing I have seen Sky involved in in as many weeks. Sky is the UK’s name for FOX, in case you didn’t know. I have a favourite charity choice already – Global Action Plan, which I wrote about here. Disclosure: I am going to be doing some pro-bono work with Global Action Plan on community engagement work.

But please watch the videos and make up your own minds.

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Continuing the Discussion

  1. James Governor’s Monkchips » Towards CSR 2.0 (no that’s not a joke) linked to this post on November 23, 2007

    [...] site designed to help the grassroots (that means you) cut their carbon emissions. Or how about me praising Rupert Murdoch’s SkyTV (the UK equivalent) of FOX, for asking customers to vote which charity deserves corporate [...]



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