Doug Neal is a Research Fellow at the Leading Edge Forum – Executive Programme and is responsible for research into Innovating through Technology.
While working with Yale Professor Dan Esty, author of Green to Gold, to develop a holistic view of the challenges and opportunities of this new Corporate Social Responsibility frontier, Doug and the LEF team realized that even if we could wave a magic wand and reduce computer power use to zero, we would have successfully dealt with only 2% of the CO2 problem.
In this presentation at the 2008 it@cork Green IT conference, Doug talked about how to use IT to help address the other 98%, suggested how firms should proceed in dealing with this global issue, and socialising carbon data.
If you enjoyed this post, make sure you subscribe to my RSS feed!
One Response
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.
Continuing the Discussion
Additional comments powered by BackType