Comments on: Collaboration On A Grand Scale: Japan and Carbon Capture http://greenmonk.net/collaboration-on-a-grand-scale-japan-and-carbon-capture/ Green from the roots up, Sustainable from the top down Fri, 19 Mar 2010 19:27:46 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Not logic, but culture. -- Hoover’s Business Insight Zone http://greenmonk.net/collaboration-on-a-grand-scale-japan-and-carbon-capture/comment-page-1/#comment-3536 Not logic, but culture. -- Hoover’s Business Insight Zone Thu, 03 Jul 2008 12:00:45 +0000 http://greenmonk.net/?p=198#comment-3536 [...] Collaboration On A Grand Scale: Japan and Carbon Capture [...] [...] Collaboration On A Grand Scale: Japan and Carbon Capture [...]

]]> By: » Collaboration On A Grand Scale: Japan and Carbon Capture 10 Grand: What The World Is Saying About 10 Grand http://greenmonk.net/collaboration-on-a-grand-scale-japan-and-carbon-capture/comment-page-1/#comment-3534 » Collaboration On A Grand Scale: Japan and Carbon Capture 10 Grand: What The World Is Saying About 10 Grand Thu, 03 Jul 2008 01:43:56 +0000 http://greenmonk.net/?p=198#comment-3534 [...] On A Grand Scale: Japan and Carbon Capture Posted in July 2nd, 2008 by in Uncategorized Collaboration On A Grand Scale: Japan and Carbon Capture The companies, each investing 3 million yen, include 10 power utilities, and seven oil-related [...] [...] On A Grand Scale: Japan and Carbon Capture Posted in July 2nd, 2008 by in Uncategorized Collaboration On A Grand Scale: Japan and Carbon Capture The companies, each investing 3 million yen, include 10 power utilities, and seven oil-related [...]

]]> By: Tim Walker http://greenmonk.net/collaboration-on-a-grand-scale-japan-and-carbon-capture/comment-page-1/#comment-3531 Tim Walker Wed, 02 Jul 2008 15:51:07 +0000 http://greenmonk.net/?p=198#comment-3531 Interesting. I especially like how you call out the cultural element. Plenty of environmental challenges that we *think of* as being technical problems -- or *primarily* technical problems -- are as much cultural as anything else. Easy case in point: the American love affair with the car. Yes, it's convenient to drive yourself where you want, when you want, or at least it's convenient when gas is cheap and traffic is low. But in the U.S., the attachment to the car -- and a car for every driver, even -- goes far beyond any simple calculation of utility. Savvy environmental thinkers will continue to shape their actions with broader cultural challenges in mind. It's not enough to come up with a technical solution -- you have to promote technical solutions that are culturally DOable. This applies just as well, by the way, to corporate cultures as it does to national cultures. Interesting. I especially like how you call out the cultural element. Plenty of environmental challenges that we *think of* as being technical problems — or *primarily* technical problems — are as much cultural as anything else.

Easy case in point: the American love affair with the car. Yes, it’s convenient to drive yourself where you want, when you want, or at least it’s convenient when gas is cheap and traffic is low. But in the U.S., the attachment to the car — and a car for every driver, even — goes far beyond any simple calculation of utility.

Savvy environmental thinkers will continue to shape their actions with broader cultural challenges in mind. It’s not enough to come up with a technical solution — you have to promote technical solutions that are culturally DOable.

This applies just as well, by the way, to corporate cultures as it does to national cultures.

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