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	<title>GreenMonk: the blog &#187; datacenter</title>
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		<title>The Switch SuperNAP data centre &#8211; one of the most impressive I&#8217;ve been in</title>
		<link>http://greenmonk.net/the-switch-supernap-data-centre-one-of-the-most-impressive-ive-been-in/</link>
		<comments>http://greenmonk.net/the-switch-supernap-data-centre-one-of-the-most-impressive-ive-been-in/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 17:22:17 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[data centre]]></category>
		<category><![CDATA[supernap]]></category>
		<category><![CDATA[switch]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3817</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>If you were going to build one of the world&#8217;s largest data centre&#8217;s you wouldn&#8217;t intuitively site it in the middle of the Nevada desert but that&#8217;s where Switch sited their SuperNAPs campus. I went on a tour of the data centre recently when in Las Vegas for IBM&#8217;s Pulse 2012 event. The data centre [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><center><a href="http://www.flickr.com/photos/traftery/6829878340/in/photostream/"><img alt="Switch SuperNAP data centre" src="http://farm8.staticflickr.com/7182/6829878340_7192e44022_z_d.jpg" title="Switch SuperNAP data centre" class="aligncenter" width="640" height="480" /></a></center></p>
<p>If you were going to build one of the world&#8217;s largest data centre&#8217;s you wouldn&#8217;t intuitively site it in the middle of the Nevada desert but that&#8217;s where Switch sited their <a href="http://www.switchnap.com/pages/all-things-switch/the-supernaps.php">SuperNAPs</a> campus. I went on a tour of the data centre recently when in Las Vegas for <a href="http://www-01.ibm.com/software/tivoli/pulse/">IBM&#8217;s Pulse 2012</a> event.</p>
<p>The data centre is impressive. And I&#8217;ve been in a lot of data centre&#8217;s (I&#8217;ve even co-founded and been part of the design team of <a href="http://www.cix.ie/">one</a> in Ireland).</p>
<p>The first thing which strikes you when visiting the SuperNAP is just how seriously they take their security. They have outlined their various <a href="http://www.switchnap.com/pages/all-things-switch/tier-elite/security.php">security layers</a> in some detail on their website but nothing prepares you for the reality of it. As a simple example, throughout our entire guided tour of the data centre floor space we were followed by one of Switch&#8217;s armed security officers!</p>
<p>The data centre itself is just over 400,000 sq ft in size with plenty of room within the campus to build out two or three more similarly sized data centres should the need arise. And although the data centre is one of the world&#8217;s largest, at 1,500 Watts per square foot it is also quite dense as well. This facilitates racks of 25kW and during the tour we were shown cages containing 40 x 25kW racks which were being handled with apparent ease by Switch&#8217;s custom cooling infrastructure.</p>
<p><a href="http://www.flickr.com/photos/traftery/6976003747/in/photostream/"><img alt="Switch custom cooling infrastructure" src="http://farm8.staticflickr.com/7207/6976003747_b4851db8b2_m_d.jpg" title="Switch custom cooling infrastructure" class="alignleft" width="240" height="181" /></a></p>
<p>Because SuperNAP wanted to build out a large scale dense data centre, they had to custom design their own <a href="http://www.switchnap.com/pages/all-things-switch/e-colocation.php">cooling infrastructure</a>. They use a hot aisle containment system with the cold air coming in from overhead and the hot air drawn out through the top of the contained aisles. </p>
<p>The first immediate implication of this is that there are no raised floors required in this facility. It also means that walking around the data centre, you are walking in the data centre&#8217;s cold aisle. And as part of the design of the facility, the t-scif&#8217;s (thermal seperate compartment in facility &#8211; heat containment structures) are where the contained hot aisle&#8217;s air is extracted and the external TSC600 quad process chillers systems generate the cold air externally for delivery to the data floor. This form of design means that there is no need for any water piping within the data room which is a nice feature.</p>
<p>Through an accident of history (involving Enron!) the SuperNAP is arguably the <a href="http://www.switchnap.com/pages/all-things-switch/connectivity.php">best connected data centr</a>e in the world, a fact they can use to the advantage of their clients when negotiating connectivity pricing. And consequently, connectivity in the SuperNAP is some of the cheapest available.</p>
<p>As a result of all this, the vast majority of enterprise cloud computing providers <a href="http://www.switchnap.com/pages/all-things-switch/the-switch-cloud.php">have a base</a> in the SuperNAP. As is the 56 petabyte ebay hadoop cluster &#8211; yes, 56 petabyte!</p>
<p><a href="http://mapawatt.com/2010/11/29/where-does-u-s-electricity-come-from/"><img alt="US electricity generation" src="http://mapawatt.com/wp-content/uploads/2010/11/US_net_generation_source_pie_chart_2010.jpg" title="US electricity generation" class="alignright" width="248" height="238" /></a></p>
<p>Given that I have <a href="http://greenmonk.net/tag/cloud-computing/">regularly bemoaned</a> cloud computing&#8217;s increasing energy and carbon footprint on this blog, you won&#8217;t be surprised to know that one of my first questions to Switch was about their energy provider, <a href="https://www.nvenergy.com/">NV Energy</a>. </p>
<p>According to <a href="https://www.nvenergy.com/brochures_arch/sustainability_NVE_2010-interactive.pdf">NV Energy&#8217;s 2010 Sustainability Report</a> [PDF] coal makes up 21% of the generation mix and gas accounts for another 63.3%. While 84% electricity generation from fossil fuels sounds high, the 21% figure for coal is low by US standards, as the graph on the right details.</p>
<p>Still, it is a long way off the 100% of electricity from renewables that <a href="http://greenmonk.net/colt-telecom-and-verne-globals-dual-renewably-sourced-data-centre-in-iceland/">Verne Global&#8217;s new data centre</a> has. </p>
<p>Apart from the power generation profile, which in fairness to Switch, is outside their control (and could be <a href="http://www.pacificorp.com/es/mining.html">considerably worse</a>) the SuperNAP is, by far, the most impressive data centre I have ever been in.</p>
<p>Photo Credit Switch<br />
<a href="http://twitter.com/TomRaftery" class="twitter-follow-button" data-show-count="false">Follow @TomRaftery</a></p>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></content:encoded>
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		<title>Colt Technology and Verne Global&#8217;s dual renewably sourced data centre in Iceland</title>
		<link>http://greenmonk.net/colt-telecom-and-verne-globals-dual-renewably-sourced-data-centre-in-iceland/</link>
		<comments>http://greenmonk.net/colt-telecom-and-verne-globals-dual-renewably-sourced-data-centre-in-iceland/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 18:09:42 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[aluminium]]></category>
		<category><![CDATA[colt telecom]]></category>
		<category><![CDATA[electricity]]></category>
		<category><![CDATA[geothermal]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[greenqloud]]></category>
		<category><![CDATA[hydro]]></category>
		<category><![CDATA[iceland]]></category>
		<category><![CDATA[Keflavík]]></category>
		<category><![CDATA[Landsvirkjun]]></category>
		<category><![CDATA[renewable energy]]></category>
		<category><![CDATA[Reykjavik]]></category>
		<category><![CDATA[smelt]]></category>
		<category><![CDATA[verne global]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3789</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>Iceland&#8217;s a funny place. Despite the name, it never actually gets very cold there. The average low temperature in Winter is around -5C (22F) and the summer highs average around 13C (55.5F). Iceland is also unusual in that 100% of its electricity production comes from renewable energy (about 70% from hydro and 30% from geothermal). [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><a href="http://www.flickr.com/photos/traftery/6920238107/in/photostream/"><img alt="Icelandic landscape" src="http://farm8.staticflickr.com/7064/6920238107_bf0f21302e_z_d.jpg" title="Icelandic landscape" class="aligncenter" width="640" height="427" /></a></p>
<p>Iceland&#8217;s a funny place. Despite the name, it never actually gets very cold there. The average <a href="http://en.wikipedia.org/wiki/Iceland#Climate">low temperature in Winter is around -5C</a> (22F) and the summer highs average around 13C (55.5F). Iceland is also unusual in that <a href="http://en.wikipedia.org/wiki/Renewable_energy_in_Iceland">100% of its electricity production comes from renewable energy</a> (about 70% from hydro and 30% from geothermal).</p>
<p>I have <a href="http://greenmonk.net/is-cloud-computing-green/">written</a> here <a href="http://greenmonk.net/dont-forget-where-your-cloud-apps-are-hosted-helps-determine-their-carbon-footprint/">several times</a> about the <a href="http://greenmonk.net/carbon-disclosure-projects-emissions-reduction-claims-for-cloud-computing-are-flawed/">high carbon cost of cloud computing</a>, so when I received an invitation from <a href="http://www.colt.net/uk/en/index.htm">Colt Technology</a> to view the new data centre they had built with <a href="http://www.verneglobal.com/">Verne Global</a> in Iceland, I nearly bit their hand off!</p>
<p>The data centre is built on an 18-hectare (approximately 45-acre) complex west of Reykjavik, just beside Keflavík Airport. The site is geologically stable and <a href="http://www.verneglobal.com/our-facility">according to Verne</a>:</p>
<blockquote><p>The facility is situated on the site of the former Naval Air Station Keflavik, a key strategic NATO base for over 50 years and chosen for its extremely low risk of natural disaster. Located well to the west of all of Iceland&#8217;s volcanic activity, arctic breezes and the Gulf Stream push volcanic effects away from the Verne Global site and toward Western Europe.</p></blockquote>
<div class="wp-caption alignright" style="width: 250px"><a href="http://www.flickr.com/photos/traftery/6868644863/in/photostream/"><img alt="Cold aisle contained racks in Verne Global&#039;s Iceland facility" src="http://farm8.staticflickr.com/7064/6868644863_61cd29b251_m_d.jpg" title="Cold aisle contained racks in Verne Global&#039;s Iceland facility" width="240" height="160" /></a><p class="wp-caption-text">Cold aisle contained racks in Verne Global&#039;s Iceland facility</p></div>
<p>The data centre was built using <a href="http://www.colt.net/uk/en/products-services/data-centre-services/modular-data-centre-en.htm">Colt Telecom&#8217;s modular data center design</a>. This is essentially a data centre in a box! The modular data centre is built by Colt, shipped to site, (in this case, it was literally put on a ship and shipped to site &#8211; but the modules fit on a standard wide-load 18-wheeler), where it is commissioned. In the case of the Verne Global data centre, the build of the data centre took just 4 months because of the modular nature of the Colt solution, instead of the more typical 18 months. Also, modularity means it will be relatively straightforward to add extra capacity to the site, while keeping up-front data centre development costs down.</p>
<p>The data center has an impressive number of configurable efficiency features built-in. In the Verne Global facility, cold aisle containment is used and it is a wise choice in this environment. The facility uses only outside air for cooling (no chillers) so it makes sense to vent the hot air from the servers into a room being cooled by outside air. In winter, if the outside air is too cold, it can be mixed with hot air from the servers before entering the underfloor space to cool the servers.</p>
<p>The underfloor space is kept free of plenums and obstructions to allow an unimpeded flow of air from the variable speed fans &#8211; this minimises the work needed to be done by the fans, increasing their efficiency.</p>
<p>From an energy perspective, though, what makes the site very unique is that it sources its electricity from dual renewable sources (hydro and geothermal). Iceland is in quite a unique situation with its excess of abundant, cheap renewable power. Energy is so cheap in Iceland that aluminium smelting plants locate themselves there to take advantage of the power. These plants require roughly 400-500MW of constant power, so adding even 10 large data centres to the grid there would hardly be noticed on the system!</p>
<p>Another unique aspect of the Icelandic electricity is that because it is renewably sourced, its pricing is predictable (unlike fossil fuels). In fact, the Icelandic electricity provider, <a href="http://www.landsvirkjun.com/">Landsvirkjun</a>, offers contracts with guaranteed pricing up to 12 years. Also, the Icelandic grid ranks 2nd in the world for reliability and has the most competitive pricing in Europe (currently offering $43/MWh for 12 years as public offering &#8211; with better private offerings potentially available). </p>
<p>Speaking to Verne Global&#8217;s Lisa Rhodes, while in Iceland, she told me that because Verne had guaranteed energy pricing from Landsvirkjun for the next 20 years, they would be able to pass this on to Verne&#8217;s hosting customers and, in fact, she claimed that hosting in the Verne facility would cost 50-60% of the cost of hosting in the East coast of the US.</p>
<p>On the connectivity front, Colt announced that they were putting a Colt POP in the Verne facility, so it is connected directly into the Colt backbone. </p>
<p>Also, the <a href="http://www.iceland.is/iceland-abroad/us/nyc/news-and-events/emerald-express---trans-atlantic-fibre-optic-cable-system/8033/">Emerald Express fibre-optic cable</a> which is due to be commissioned late this year has been designed to support 100x100Gbs on each of its six fibre pairs, which should easily meet any connectivity requirements Iceland should have well into the future. </p>
<p> Interestingly, one of Verne&#8217;s Global&#8217;s first customers is <a href="http://greenqloud.com/">greenqloud</a> &#8211; a company offering green public compute cloud services (an AWS EC2 and S3 drop-in replacement). With this, can we finally say that cloud computing can be green? Unfortunately, with cloud&#8217;s propensity to promote consumption of services, no, but at least with Greenqloud, your cloud can have a vastly reduced carbon footprint.</p>
<p>Full disclosure &#8211; I had my travel and accommodation paid for to visit this facility. And Colt has a POP in <a href="http://www.cix.ie">CIX</a>, the data centre I co-founded in Cork before joining GreenMonk.</p>
<p><a href="http://twitter.com/TomRaftery" class="twitter-follow-button" data-show-count="false">Follow @TomRaftery</a></p>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></content:encoded>
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		<title>Facebook hires Google&#8217;s former Green Energy Czar Bill Weihl, and increases its commitment to renewables</title>
		<link>http://greenmonk.net/facebook-hires-googles-former-green-energy-czar-bill-weihl-and-increases-its-commitment-to-renewables/</link>
		<comments>http://greenmonk.net/facebook-hires-googles-former-green-energy-czar-bill-weihl-and-increases-its-commitment-to-renewables/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 18:42:03 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[bill weihl]]></category>
		<category><![CDATA[coal]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[green energy]]></category>
		<category><![CDATA[renewables]]></category>
		<category><![CDATA[unfriend coal]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3723</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>Google has had an impressive record in renewable energy. They invested over $850m dollars in renewable energy projects to do with geothermal, solar and wind energy. They entered into 20 year power purchase agreements with wind farm producers guaranteeing to buy their energy at an agreed price for twenty years giving the wind farms an [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><center><a href="http://www.flickr.com/photos/jaymiheimbuch/5641401021/" rel="external nofollow" title="Christina Page, Yahoo &#038; Bill Weihl, Google - Green:Net 2011"> <img src="http://farm6.staticflickr.com/5267/5641401021_6e08b7aa8e_z_d.jpg" width="640" height="427" alt="Christina Page, Yahoo &#038; Bill Weihl, Google - Green:Net 2011" /></a><br />
</center></p>
<p>Google has had an impressive record in renewable energy. They invested over <a href="http://www.google.com/green/collaborations/investments.html">$850m dollars</a> in <a href="http://www.google.com/green/innovations/renewables.html">renewable energy projects</a> to do with geothermal, solar and wind energy. They entered into 20 year power purchase agreements with wind farm producers guaranteeing to buy their energy at an agreed price for twenty years giving the wind farms an income stream with which to approach investors about further investment and giving Google certainty about the price of their energy for the next twenty years &#8211; a definite win-win.</p>
<p>Google also set up <code> <em>RE < C </em></code> &#8211; an ambitious research project looking at ways to make renewable energy cheaper than coal (unfortunately <a href="http://googleblog.blogspot.com/2011/11/more-spring-cleaning-out-of-season.html">this project was shelved</a> recently). </p>
<p>And Google set up a company called Google Energy to trade energy on the wholesale market. Google Energy buys renewable energy from renewable producers and when it has an excess over Google&#8217;s requirements, it sells this energy and gets <a href="http://en.wikipedia.org/wiki/Renewable_Energy_Certificates_(United_States)">Renewable Energy Certificates</a> for it.</p>
<p>All hugely innovative stuff and all instituted under the stewardship of Google&#8217;s Green Energy Czar, Bill Weihl (on the right in the photo above).</p>
<p>However Bill, who left Google in November, is now set to <a href="http://www.freshdialogues.com/2011/12/17/googles-former-green-czar-to-join-facebook/">start working for Facebook</a> this coming January.</p>
<p>Facebook&#8217;s commitment to renewable energy has not been particularly inspiring to-date. They <a href="http://www.guardian.co.uk/sustainable-business/blog/facebook-unfriend-coal-greenpeace?INTCMP=SRCH">drew criticism</a> for the placement of their <a href="http://www.facebook.com/prinevilleDataCenter">Prineville data center</a> because, although it is highly energy efficient, it sources its electricity from PacificCorp, a utility which <a href="http://www.pacificorp.com/es/mining.html">mines 9.6 million tons of coal</a> every year! Greenpeace mounted <a href="http://www.guardian.co.uk/sustainable-business/blog/facebook-unfriend-coal-greenpeace?INTCMP=SRCH">a highly visible campaign</a> calling on Facebook to unfriend coal <a href="http://www.facebook.com/unfriendcoal">using Facebook&#8217;s own platform</a>.</p>
<p>The campaign appears to have been quite successful &#8211; Facebook&#8217;s latest data center <a href="http://www.datacenterknowledge.com/archives/2011/10/27/facebook-goes-global-with-data-center-in-sweden/">announcement</a> has been about the opening of their latest facility in <a href="http://maps.google.com/maps?q=Lulea,+Sweden&#038;hl=en&#038;ll=65.56755,22.192383&#038;spn=17.489732,66.796875&#038;sll=37.0625,-95.677068&#038;sspn=64.664844,133.59375&#038;vpsrc=6&#038;hnear=Lulea,+Norrbotten+County,+Sweden&#038;t=h&#038;z=5">Lulea, Sweden</a>. The data center, when it opens in 2012, will source most of its energy from renewable sources and the northerly latitudes in Lulea means it will have significant free cooling at its disposal.</p>
<p>Then in December of this year (2011) Facebook and Greenpeace issued a <a href="http://www.greenpeace.org/international/Global/international/publications/climate/2011/Cool%20IT/Facebook/Facebook_Statement.pdf">joint statement</a> [PDF] where they say:</p>
<blockquote><p><em>Facebook is committed to supporting the development of clean and renewable sources of energy, and our goal is to power all of our operations with clean and renewable energy. </em></p></blockquote>
<p>In the statement Facebook commits to adopting a data center siting policy which states a preference for clean and renewable energy and crucially, they also commit to</p>
<blockquote><p><em>Engaging in a dialogue with our utility providers about increasing the supply of clean energy that power Facebook data centers</em></p></blockquote>
<p>So, not alone will Facebook decide where their future data centers will be located, based on the availability of renewable energy, but Facebook will encourage its existing utility providers to increase the amount of renewables in their mix. This is a seriously big deal as it increases the demand for renewable energy from utilities. As more and more people and companies demand renewable energy, utilities will need to source more renewable generation to meet this demand.</p>
<p>And all of this is before Google&#8217;s former Green Energy Czar officially joins Facebook this coming January.</p>
<p>If Bill Weihl can bring the amount of innovation and enthusiasm to Facebook that he engendered in Google, we could see some fascinating energy announcements coming from Facebook in the coming year. </p>
<p>Photo credit <a href="http://www.flickr.com/photos/jaymiheimbuch/">Jaymi Heimbuch</a></p>
<p><a href="http://twitter.com/TomRaftery" class="twitter-follow-button" data-show-count="false">Follow @TomRaftery</a></p>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></content:encoded>
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		<title>GreenMonk TV talks flywheel UPS&#8217;s with Active Power</title>
		<link>http://greenmonk.net/greenmonk-tv-talks-flywheel-upss-with-active-power/</link>
		<comments>http://greenmonk.net/greenmonk-tv-talks-flywheel-upss-with-active-power/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 14:02:25 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[active power]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[flywheel]]></category>
		<category><![CDATA[flywheel ups]]></category>
		<category><![CDATA[greenmonk tv]]></category>
		<category><![CDATA[ups]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3720</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>I attended the 2011 DataCenterDynamics Converged conference in London recently and at it I chatted to a number of people in the data center industry about where the industry is going. One of these was Active Power&#8216;s Graham Evans. Active Power make flywheel UPS&#8217;s so we talked about the technology behind these and how they [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><iframe width="640" height="360" src="http://www.youtube.com/embed/xwU_0M04NZ8" frameborder="0" allowfullscreen></iframe></p>
<p>I attended the 2011 <a href="http://www.datacenterdynamics.com/conferences/2011/london">DataCenterDynamics Converged</a> conference in London recently and at it I chatted to a number of people in the data center industry about where the industry is going.</p>
<p>One of these was <a href="http://www.activepower.com/" title="Active Power">Active Power</a>&#8216;s Graham Evans. Active Power make flywheel UPS&#8217;s so we talked about the technology behind these and how they are now becoming a more mainstream option for data centers.</p>
<blockquote>
<p><strong>Tom Raftery:</strong>	Hi everyone, welcome to GreenMonk TV, we are at the DCD Converge Conference in London and with me I have Graham Evans from Active Power. Graham you guys, you make the spinning UPSs.</p>
<p><strong>Graham Evans:</strong> 	That’s right yes the flywheel UPSs, kinetic energy. So behind us here we have our powerhouse. So what we found with the flywheel UPS is because of its high density environment, the fact it doesn’t need cooling the fact that it is really suited to a containerized environment we’ve put it in a powerhouse to show the guys in DCD to show the benefits that we can provide from a systems perspective.</p>
<p><strong>Tom Raftery:</strong>	So what the flywheel UPS does is it takes in electricity, while the electricity is running, spins wheels really, really fast and then if there is a break it uses that kinetic energy to keep the system up.</p>
<p><strong>Graham Evans:</strong> 	Not quite, so the flywheel itself is spinning all the time as an energy storage device. The UPS system is primarily conditioning the power. So as the power comes through it’s a parallel online system, all of the kilowatts flow through to the load and our converters regulate that power to make sure you get UPS grade output through to your critical load. At the same time the flywheel is spinning it’s sat there as a kinetic energy store ready to bridge the gap when its required to do so.</p>
<div class="wp-caption alignright" style="width: 345px"><a href="http://www.flickr.com/photos/traftery/6520720981/in/photostream/"><img alt="Active Power flywheel UPS" src="http://farm8.staticflickr.com/7166/6520720981_2716e9b4ec_d.jpg" title="Active Power flywheel UPS" width="335" height="500" /></a><p class="wp-caption-text">An Active Power flywheel UPS</p></div>
<p>	So voltage or mains fails on the input, the flywheel itself changes state instantaneously from a motor to a generator and we extrapolate that kinetic energy through some converters to support the load, start our diesel engine, and that then becomes the primary power source through to the system.</p>
<p><strong>Tom Raftery:</strong>	And you got the diesel engine in fact built into the system here, it’s on the right hand side as we are looking at here. So there is a reason that you have your own diesel engine kind of fitted into in there.</p>
<p><strong>Graham Evans:</strong> 	Yes, so we are not holding into one particular diesel engine manufacturer so what we do as a complete system is designed as a critical power solution. So the thought really is from a client point of view we can be flexible in terms of their requirements. We can size the engine to support the UPS load only or maybe we can pick up some mechanical loads as well. We make some enhancements to the diesel so we have our own diesel controller to start the diesel quickly. We have our own product we call GenSTART,which allows us to have a UPS backed starter mechanism to the system so we can use that UPS power to start it.</p>
<p><strong>Tom Raftery:</strong>	And that’s important because the flywheel don’t stay up as long as say a battery bank.</p>
<p><strong>Graham Evans:</strong> 	Its important because this type of loads that we are supporting need that quick power restorations, so from a UPS point of view we need to restore or keep power instantaneously that’s the job of a UPS, no break power supply, but we also find with mechanical loads certainly in high density datacenter environments we need to restore the short break mechanical loads very quickly. So the system you see here is able to do that. We continuously support the UPS load and we can bring on the cooling load ten seconds afterwards. So very fast starting, very robust system.</p>
<p><strong>Tom Raftery:</strong>	And the whole flywheel UPS idea is relatively new comer to the datacenter environment?</p>
<p><strong>Graham Evans:</strong> 	Not especially I think it feels like that sometimes but we have been around for 15 years as a business, we have 3000 plus installations worldwide, but certainly we are not as common place as some other technologies but we are probably one of the fastest growing companies globally. So, yeah not brand new 15 years in business, but yeah the concept’s really taken off and it’s been really successful for us.</p>
<p><strong>Tom Raftery:</strong>	Cool. Graham that’s been fantastic, thanks for coming to the show.</p>
<p><strong>Graham Evans:</strong> 	No problem, thank you, cheers.</p>
</blockquote>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

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		<title>GreenMonk TV talks data center standardisation with Schneider Electric</title>
		<link>http://greenmonk.net/greenmonk-tv-talks-data-center-standardisation-with-schneider-electric/</link>
		<comments>http://greenmonk.net/greenmonk-tv-talks-data-center-standardisation-with-schneider-electric/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 13:39:19 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[cooling]]></category>
		<category><![CDATA[data center infrastructure]]></category>
		<category><![CDATA[data center modules]]></category>
		<category><![CDATA[modular data center]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[schneider electric]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3709</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>I attended the 2011 DataCenterDynamics Converged conference in London recently and at it I chatted to a number of people in the data center industry about where the industry is going. The first of these was Paul-François Cattier of Schneider Electric who talked about the need for standardisation of infrastructure in the data centers to [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><center><iframe width="640" height="360" src="http://www.youtube.com/embed/yXq8VpSeO-Q" frameborder="0" allowfullscreen></iframe></center></p>
<p>I attended the 2011 DataCenterDynamics Converged conference in London recently and at it I chatted to a number of people in the data center industry about where the industry is going.</p>
<p>The first of these was Paul-François Cattier of Schneider Electric who talked about the need for standardisation of infrastructure in the data centers to speed up the time to build.</p>
<blockquote><p>
<strong>Tom Raftery:</strong>	Hi everyone, welcome to GreenMonk TV. We’re at DCD London Converge and with me I have Paul-François Cattier, who is VP Data Center Solutions for Schneider Electric. Paul welcome to the show.</p>
<p><strong>Paul-François Cattier:</strong> Thank you Tom.</p>
<p><strong>Tom Raftery:</strong>	So Paul you guys made a bit of an announcement at the show here, can you talk to us a little bit about that?</p>
<p><strong>Paul-François Cattier:</strong> Yes we announced what we call the way to bring the standardization and modular IT into data center to bring energy efficiency in the data center. So basically what we think is today’s data center industry is still very immature in its infancy and we need to bring this with stage of maturity to be better efficient.</p>
<p><strong>Tom Raftery:</strong>	So tell me why do you think a modular infrastructure is better for data centers?</p>
<p><strong>Paul-François Cattier:</strong> It’s not really the modular infrastructure that is better for energy efficiency in data center, it is really the standardization that allow this modular IT. In fact what we need to bring into the data center, I think to bring it to maturity is the standardization and to be able to standardize the data center, you need to find a point of granularity of modularity, where you bring the standardization and after a lot of these different data centers have been serving the different business peoples but this level of standardization will allow a lot of CapEx and OpEx efficiency in your data center and you know that most of the OpEx of the data center are in the energy.</p>
<p><strong>Tom Raftery:</strong>	So talk to me about standardization. What exactly are you talking about when you say standardization, standardization of… ?</p>
<p><strong>Paul-François Cattier:</strong> Most of the data center today are designed as unique design. So each time it’s very long process to design data center because it’s a unique design so you have 24 months, 20 months before you decide to do a data center when you are coming to the completion of the data center. So with the standardization you are using subsystems that are completely standardized, manufacture build, manufacture interested, respectable performance and you are using these bricks or these blocks or these Lego if you want of subsystems, standardized subsystems to build your data center.</p>
<div class="wp-caption alignright" style="width: 250px"><a href="http://www.flickr.com/photos/traftery/6510491683/"><img alt="" src="http://farm8.staticflickr.com/7168/6510491683_e30140edac_m_d.jpg" title="Schneider Electric Power and Cooling modules" width="240" height="160" /></a><p class="wp-caption-text">Schneider Electric Power and Cooling modules</p></div>
<p>	If doing this, you can really build your data center in three to four months with optimized performance and ensure due to this standardization that the management that is needed to really tie the data center physical infrastructure and it’s energy consumption to the effective IT of your data center to be enabled in the data center because as the data center is very much in standardized module, it’s very easy to require this type of management system. So like if you want &#8212; if you would like to develop yourself, your GPS in your car, it will &#8212; you will spend maybe 20 years before being able to use your own GPS designed by you.</p>
<p>	What you do is you share the R&#038;D to have an excellent GPS system that is sold to many, many customer to spread out the cost. So this is what standardization and modularity will bring into the data center world. </p>
<p><strong>Tom Raftery:</strong>	How far away do you reckon we are from that becoming the norm? I mean you talk about the data center industry currently being quite immature. When do you reckon we will be that much further along that this will be the norm?</p>
<p><strong>Paul-François Cattier:</strong> Well we have a long way to go. Today 80% of the new built data center are still built in a very traditional way, that is totally inefficient in terms of CapEx use, in terms of OpEx use and in terms of energy efficiency, and you know that we are working in all the market, we are in Schneider Electric to bring energy efficiency into this market. And really we believe that the standardization in the modularity enables the management aspect of the challenge to be enabled, and &#8212; enabled to be enabled of course and allow this energy efficiency and when you save 1 kilowatt at the plug, you save most of the time 3 kilowatt as a generation plant.<br />
<strong><br />
Tom Raftery:</strong>	Great. Well François that’s been fantastic, thanks for coming on the show.</p>
<p><strong>Paul-François Cattier:</strong> Thank you very much Tom.
</p></blockquote>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

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		<title>Power Usage Efficiency (PUE) is a poor data center metric</title>
		<link>http://greenmonk.net/power-usage-efficiency-is-a-poor-data-center-metric/</link>
		<comments>http://greenmonk.net/power-usage-efficiency-is-a-poor-data-center-metric/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 19:25:47 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[carbon intensity]]></category>
		<category><![CDATA[Carbon Usage Effectiveness]]></category>
		<category><![CDATA[CUE]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[data center efficiency]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[green grid]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Power Usage Effectiveness]]></category>
		<category><![CDATA[pue]]></category>
		<category><![CDATA[Water Usage Effectiveness]]></category>
		<category><![CDATA[WUE]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3688</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>Power Usage Effectiveness (PUE) is a widely used metric which is supposed to measure how efficient data centers are. It is the unit of data center efficiency regularly quoted by all the industry players (Facebook, Google, Microsoft, etc.). However, despite it&#8217;s widespread usage, it is a very poor measure of data center energy efficiency or [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><center><a href="http://www.flickr.com/photos/traftery/6499704583/" rel="external nofollow" title="Problems with PUE"> <img src="http://farm8.staticflickr.com/7145/6499704583_21d433673b_o_d.jpg" width="480" height="449" alt="Problems with PUE" /></a><br />
</center></p>
<p>Power Usage Effectiveness (<a href="http://en.wikipedia.org/wiki/Power_usage_effectiveness">PUE</a>) is a widely used metric which is supposed to measure how efficient data centers are. It is the unit of data center efficiency regularly quoted by all the industry players (<a href="http://opencompute.org/about/energy-efficiency/" title="Facebook PUE">Facebook</a>, <a href="http://www.google.com/about/datacenters/inside/efficiency/power-usage.html" title="Google PUE">Google</a>, <a href="http://blogs.msdn.com/b/the_power_of_software/archive/2008/06/20/microsoft-s-pue-experience-years-of-experience-reams-of-data.aspx" title="Microsoft PUE">Microsoft</a>, etc.).<br />
However, despite it&#8217;s widespread usage, it is a very poor measure of data center energy efficiency or of a data center&#8217;s Green credentials. </p>
<p>Consider the example above (which I first saw espoused <a href="http://datacenterdesign.blogspot.com/2009/07/linkedin-discussion-on-power-usage.html">here</a>) &#8211; in the first row, a typical data center has a total draw of 2MW of electricity for the entire facility. Of which 1MW goes to the IT equipment (servers, storage and networking equipment). This results in a PUE of 2.0.</p>
<p>If the data center owner then goes on an efficiency drive and reduces the IT equipment energy draw by 0.25MW (by turning off old servers, virtualising, etc.), then the total draw drops to 1.75MW (ignoring any reduced requirement for cooling from the lower IT draw). This causes the PUE to <em>increase</em> to 2.33. </p>
<p>When lower PUE&#8217;s are considered better (1.0 is the theoretical max), this is a ludicrous situation.</p>
<p>Then, consider that not alone is PUE a poor indicator of an data center&#8217;s energy efficiency, it is also a terrible indicator of how Green a data center is as Romonet&#8217;s <a href="http://www.romonet.com/blog/coal-fired-clouds" title="coal fired clouds">Liam Newcombe points out</a>.</p>
<p><center><a href="http://www.flickr.com/photos/traftery/6499704433/" rel="external nofollow" title="Problems with PUE"> <img src="http://farm8.staticflickr.com/7144/6499704433_f232bed89a_z_d.jpg" width="640" height="430" alt="Problems with PUE" /></a><br />
</center></p>
<p>Consider the example above &#8211; in the first row, a typical data center with a PUE of 1.5 uses an average energy supplier with a carbon intensity of 0.5kg CO2/kWh resulting in carbon emissions of 0.75kg CO2/kWh for the IT equipment.</p>
<p>Now look at the situation with a data center with a low PUE of 1.2 but sourcing energy from a supplier who burns a lot of coal, for example. Their carbon intensity of supply is 0.8kg CO2/kWh resulting in an IT equipment carbon intensity of 0.96kg CO2/kWh.</p>
<p>On the other hand look at the situation with a data center with a poor PUE of 3.0. If their energy supplier uses a lot of renewables (and/or nuclear) in their generation mix they could easily have a carbon intensity of 0.2kg CO2/kWh or lower. With 0.2 the IT equipment&#8217;s carbon emissions are 0.6kg CO2/kWh.</p>
<p>So, the data center with the lowest PUE by a long shot has the highest carbon footprint. While the data center with the ridiculously high PUE of 3.0 has by far the lowest carbon footprint. And that takes no consideration of the water footprint of the data center (nuclear power has an enormous water footprint) or its energy supplier.</p>
<p>The Green Grid is doing its best to address these deficiencies coming up with other useful metrics such as, <a href="http://www.thegreengrid.org/en/Global/Content/white-papers/Carbon_Usage_Effectiveness_White_Paper" title="Carbon Usage Effectiveness (CUE)">Carbon Usage Effectiveness (CUE)</a> and <a href="http://www.thegreengrid.org/en/Global/Content/white-papers/WUE" title="Water Usage Effectiveness (WUE)">Water Usage Effectiveness (WUE)</a>. </p>
<p>Now, how to make these the standard measures for all data centers?</p>
<p>The images above are from the slides I used in the recent talk I gave on <a href="http://www.slideshare.net/TomRaftery/cloud-computings-green-potential">Cloud Computing&#8217;s Green Potential</a> at a <a href="http://www.digitaltrends.gr/default.asp?pid=3&#038;la=2">Green IT conference in Athens</a>.</p>
<p><a href="http://twitter.com/TomRaftery" class="twitter-follow-button" data-show-count="false">Follow @TomRaftery</a></p>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></content:encoded>
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		<title>Learnings from Google&#8217;s European Data Center Summit</title>
		<link>http://greenmonk.net/learnings-from-googles-european-data-center-summit/</link>
		<comments>http://greenmonk.net/learnings-from-googles-european-data-center-summit/#comments</comments>
		<pubDate>Thu, 26 May 2011 10:34:43 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[data center summit]]></category>
		<category><![CDATA[data centre energy efficiency]]></category>
		<category><![CDATA[european data center summit]]></category>
		<category><![CDATA[gdcsummit]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google european data center summit]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3423</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>I attended Google&#8217;s European Data Center Summit earlier this week and it was a superb event. The quality of the speakers was tremendous and the flow of useful information was non-stop. The main take home from the event is that there is a considerable amount of energy being wasted still by data centers &#8211; and [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><center><a href="http://www.flickr.com/photos/traftery/5760642699/in/photostream/" rel="external nofollow" title="Google's EU Data Center Summit conference badge"> <img src="http://farm6.static.flickr.com/5109/5760642699_cdffc1db03_z_d.jpg" width="640" height="379" alt="Google's EU Data Center Summit conference badge" /></a><br />
</center></p>
<p>I attended Google&#8217;s <a href="http://www.google.com/events/datacentersummit2011/">European Data Center Summit</a> earlier this week and it was a superb event. The quality of the speakers was tremendous and the flow of useful information was non-stop.</p>
<p>The main take home from the event is that there is a considerable amount of energy being wasted still by data centers &#8211; and that this is often easy to fix.</p>
<p>Some of the talks showed exotic ways to cool your data center. <a href="http://www.deepGreen.ch">DeepGreen</a>, for example, chose to situate itself beside a deep lake, so that it could use the lake&#8217;s cold water for much cheaper cooling. Others used river water and Google mentioned their new facility in Finland where they are using seawater for cooling. Microsoft mentioned their Dublin facility where they are using air-side economisation (i.e. it just brings in air from outside the building) and so is completely chiller-less. This is a 300,00sq ft facility.</p>
<p>IBM&#8217;s Dr Bruno Michel did remind us that it takes ten times more energy to move a compressible medium like air, than it does to move an non-compressible one like water but then, not all data centers have the luxury of a deep lake nearby!</p>
<p><a href="http://www.flickr.com/photos/traftery/5760663235/in/photostream/"><img alt="Google&#039;s Joe Kava addressing the European Data Center Summit" src="http://farm4.static.flickr.com/3080/5760663235_4c3c80a7c4_m_d.jpg" title="Google&#039;s Joe Kava addressing the European Data Center Summit" class="alignright" width="222" height="240" /></a></p>
<p>Both Google and <a href="http://www.ubs.com/">UBS</a>, the global financial services co., gave what were hugely practical talks about simple steps to reducing your data center&#8217;s energy footprint.</p>
<p>Google&#8217;s Director of Operations, Joe Kava (pic on right) talked about a retrofit project where Google dropped the PUE of five of its existing data centers from 2.4 down to 1.5. They did this with an investment of $25k per data center and the project yielded annual savings of $67k each! </p>
<p>What kind of steps did they take? They were all simple steps which didn&#8217;t incur any downtime.</p>
<p>The first step was to do lots of modelling of their airflow and temperatures in their facilities. With this as a baseline, they then went ahead and optimised the perforated tile layout! The next step was to get the server owners to buy into the new expanded ASHRAE limits &#8211; this allowed Google to nudge the setpoint for the <a href="http://en.wikipedia.org/wiki/Computer_Room_Air_Conditioner">CRAC</a>s up from its existing 22C to 27C &#8211; with significant savings accruing from the lack of cooling required from this step alone.</p>
<p>Further steps were to roll out cold aisle containment and movement sensitive lighting. The cold aisles were &#8216;sealed&#8217; at the ends using Strip Doors (aka <a href="http://www.todaysfacilitymanager.com/articles/tricks-of-the-trade-meat-locker-sheets.php">meat locker sheets</a>). This was all quite low-tech, done with no downtime and again yielded impressive savings.</p>
<p>Google achieved further efficiencies by simply adding some intelligent rules to their CRACs so that they turned off when not needed and came on only if/when needed.</p>
<p>UBS&#8217; <a href="https://twitter.com/#!/me4eich">Mark Eichenberger</a> echoed a lot of this in his own presentation. UBS has a fleet of data centers globally whose average age is 10 years old and some are as old as 30. Again, simple, non-intrusive steps like cold-aisle containment and movement sensitive lighting is saving UBS 2m Swiss Francs annually.</p>
<p>Google&#8217;s Chris Malone had other tips. If you are at the design phase, try to minimise the number of conversion steps from AC<->DC for the electricity and look for energy efficient UPS&#8217;.</p>
<p>Finally, for the larger data center owners, eBay&#8217;s <a href="http://datacenterpulse.org/blogs/geekism">Dean Nelson</a> made a very interesting point. When he looked at all of eBay&#8217;s apps, he saw they were all in Tier 4 data centers. He realised that 80% of them could reside in Tier 2 data centers and by moving them to Tier 2 data centers, he cut eBay&#8217;s opex and capex by 50%</p>
<p>Having been a co-founder of the <a href="http://www.cix.ie/">Cork Internet eXchange</a> data center, it was great to hear that the decisions we made back then around <a href="http://www.cix.ie/2008/08/30/cold-aisle-containment/">cold aisle containment</a> and <a href="http://www.cix.ie/2007/09/21/our-initial-upss-installed/">highly energy efficient UPS&#8217;</a> being vindicated. </p>
<p>Even better though was that so much of what was talked about at the summit was around relatively easy, but highly effective retrofits that can be done to existing data centers to make them far more energy efficient.</p>
<p>You should follow me on Twitter <a href="http://twitter.com/tomraftery">here</a><br />
Photo credit <a href="http://www.flickr.com/photos/traftery/">Tom Raftery</a></p>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></content:encoded>
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		<title>Data center war stories sponsored blog series &#8211; help wanted!</title>
		<link>http://greenmonk.net/data-center-war-stories-sponsored-blog-series-help-wanted/</link>
		<comments>http://greenmonk.net/data-center-war-stories-sponsored-blog-series-help-wanted/#comments</comments>
		<pubDate>Thu, 05 May 2011 09:36:26 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[data center war stories]]></category>
		<category><![CDATA[data centre]]></category>
		<category><![CDATA[datacentre]]></category>
		<category><![CDATA[sentilla]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3392</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>Sentilla are a client company of ours. They have asked me to start a discussion here around what are the day-to-day issues data center practitioners are coming up against. This is a very hands-off project from their point of view. The way I see it happening is that I&#8217;ll interview some DC practitioners either via [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><center><a href="http://www.flickr.com/photos/clayirving/2255637384/" rel="external nofollow" title="Data center work"> <img src="http://farm3.static.flickr.com/2420/2255637384_90539457af_z_d.jpg?zz=1" width="640" height="427" alt="Data center work" /></a><br />
</center></p>
<p>Sentilla are a client company of ours. They have asked me to start a discussion here around what are the day-to-day issues data center practitioners are coming up against.</p>
<p>This is a very hands-off project from their point of view.</p>
<p>The way I see it happening is that I&#8217;ll interview some DC practitioners either via Skype video, or over the phone, we&#8217;ll have a chat about DC stuff (war stories, day-to-day issues, that kind of thing), I&#8217;ll record the conversations and publish them here along with transcriptions. They&#8217;ll be short discussions &#8211; simply because people rarely listen to/watch rich media longer than 10 minutes.</p>
<p>There will be no ads for Sentilla during the discussions, and no mention of them by me &#8211; apart from an intro and outro simply saying the recording was sponsored by Sentilla. Interviewees are free to mention any solution providers and there are no restrictions whatsoever on what we talk about.</p>
<p>If you are a data center practitioner and you&#8217;d like to be part of this blog series, or simply want to know more, feel free to leave a comment here, or drop me an email to tom@redmonk.com </p>
<p>You should follow me on Twitter <a href="http://twitter.com/tomraftery">here</a><br />
Photo credit <a href="http://www.flickr.com/photos/clayirving/">clayirving</a></p>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></content:encoded>
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		<title>Top 10 Data Center blogs</title>
		<link>http://greenmonk.net/top-10-data-center-blogs/</link>
		<comments>http://greenmonk.net/top-10-data-center-blogs/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 11:08:29 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[data centre]]></category>
		<category><![CDATA[datacentre]]></category>
		<category><![CDATA[top 10]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3359</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>Out of curiosity, I decided to see if I could make a list of the top 10 data center focussed blogs. I did a bit of searching around, found around thirty blogs related to data centers (who knew they were so popular!). I went through the thirty blogs and eliminated them based on arbitrary things [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><center><a href="http://www.flickr.com/photos/traftery/5597577645/" rel="external nofollow" title="Data center air and water flows"> <img src="http://farm6.static.flickr.com/5305/5597577645_d493e18f8b_z_d.jpg" width="640" height="288" alt="Data center air and water flows" /></a><br />
</center></p>
<p>Out of curiosity, I decided to see if I could make a list of the top 10 data center focussed blogs. I did a bit of searching around, found around thirty blogs related to data centers (who knew they were so popular!). I went through the thirty blogs and eliminated them based on arbitrary things I made up on the spot like post frequency, off-topic posts, etc. until I came up with a list I felt was the best. Then I counted them and lo! I had exactly 10 &#8211; phew, no need to eliminate any of the good ones!</p>
<p>So without further ado &#8211; and in no particular order, I present you with my Top 10 Data Center blogs:</p>
<ul>
<li><a href="http://www.greenm3.com/">Green (low carbon) Data Center blog</a> &#8211; Dave Ohara&#8217;s famous blog on Monitoring, Modeling, and Meditating the Green Data Center</li>
<li><a href="http://www.datacenterknowledge.com/">Data Center Knowledge</a> &#8211; one of the best known data center blogs</li>
<li><a href="http://communities.intel.com/community/openportit/server/blog">The Server Room</a> &#8211; a high volume blog of Intel staffers</li>
<li><a href="http://datacenterdesign.blogspot.com/">Data Center Design</a> &#8211; from the consultants and engineers at <a href="http://www.ptsdcs.com/">PTS Data Center Solutions</a></li>
<li><a href="http://blog.uptimeinstitute.com/">The Uptime Institute blog</a> &#8211; as the name suggests, this is the blog of the <a href="http://uptimeinstitute.org/">Uptime Institute</a>!</li>
<li><a href="http://nplusoneit.com/">N Plus One</a> &#8211; another Uptime Institute blog, but this time more practical,  less corporate</li>
<li><a href="http://www.emerson.com/edc/blog.aspx">Efficient Data Centers.com</a> &#8211; despite the name, this is not at EfficientDataCenters.com &#8211; it is the blog of Jack Pouchet at <a href="http://www.emerson.com">Emerson</a></li>
<li><a href="http://datacenterpulse.org/blogs/mark.thiele">Mark Thiele&#8217;s blog</a> &#8211; Mark is the Founder &#038; President of the industry practitioners group <a href="http://datacenterpulse.org/">Data Center Pulse</a></li>
<li><a href="http://blogs.technet.com/b/msdatacenters/">MS Datacenters</a> &#8211; Microsoft&#8217;s data center blog</li>
<li><a href="http://datacenterlinks.blogspot.com/">Data Center Links</a> &#8211; John Rath&#8217;s data center industry blog</li>
</ul>
<p>What great data center blogs have I missed?</p>
<p>The chances are there are superb data center blogs out there which my extensive 15 seconds of research on the topic failed to uncover. If you know of any, feel free to leave them in the comments below.</p>
<p>Image credit <a href="http://www.flickr.com/photos/traftery/">Tom Raftery</a></p>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

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		<title>FaceBook open sources building an energy efficient data center</title>
		<link>http://greenmonk.net/facebook-open-sources-building-an-energy-efficient-data-center/</link>
		<comments>http://greenmonk.net/facebook-open-sources-building-an-energy-efficient-data-center/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 17:15:27 +0000</pubDate>
		<dc:creator>Tom Raftery</dc:creator>
				<category><![CDATA[datacenter]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[data centre]]></category>
		<category><![CDATA[datacentre]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[greenpeace]]></category>
		<category><![CDATA[Pacific Power]]></category>
		<category><![CDATA[prineville]]></category>
		<category><![CDATA[renewables]]></category>
		<category><![CDATA[unfriend coal]]></category>

		<guid isPermaLink="false">http://greenmonk.net/?p=3339</guid>
		<description><![CDATA[<p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p>Back in 2006 I was the co-founder of a Data Centre in Cork called Cork Internet eXchange. We decided, when building it out, that we would design and build it as a hyper energy-efficient data centre. At the time, I was also heavily involved in social media, so I had the crazy idea, well, if [...]</p></p><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

<a href="http://greenmonk.net">GreenMonk: the blog - Green from the roots up, Sustainable from the top down</a></p>]]></description>
			<content:encoded><![CDATA[<p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a></p><p><center><a href="http://www.flickr.com/photos/traftery/5596941479/" rel="external nofollow" title="FaceBook's new custom-built Prineville Data Centre"> <img src="http://farm6.static.flickr.com/5265/5596941479_87f45dbd17_z_d.jpg" width="640" height="428" alt="FaceBook's new custom-built Prineville Data Centre" /></a><br />
</center></p>
<p>Back in 2006 I was the co-founder of a Data Centre in Cork called <a href="http://www.cix.ie/">Cork Internet eXchange</a>. We decided, when building it out, that we would design and build it as a hyper energy-efficient data centre. At the time, I was also heavily involved in social media, so I had the crazy idea, well, if we are building out this data centre to be extremely energy-efficient, why not open source it? <a href="http://www.cix.ie/2006/11/04/welcome/">So we did</a>. </p>
<p>We used blogs, flickr and video to show everything from <a href="http://www.cix.ie/2007/03/23/the-builders-are-here/">the arrival of the builders on-site to dig out the foundations</a>, right through to the <a href="http://www.cix.ie/2008/05/05/busy-weekend/">installation of customer kit</a> and beyond. This was a first. As far as I know, no-one had done this before and to be honest, as far as I know, no-one since has replicated it. Until today.</p>
<p>Today, <a href="http://www.facebook.com/">Facebook</a> is lifting the lid on its<a href="http://www.facebook.com/prinevilledatacenter"> new custom-built data centre in Prineville</a>, Oregon.</p>
<p>Not only are they <a href="http://www.facebook.com/notes/facebook-engineering/building-efficient-data-centers-with-the-open-compute-project/10150144039563920">announcing</a> the bringing online of their new data centre, but they are open sourcing its design, specifications and even telling people who their suppliers were, so anyone (with enough capital) can approach the same suppliers and replicate the data centre. </p>
<p>Facebook are calling this the <a href="http://opencompute.org">OpenCompute project</a> and they have released <a href="http://opencompute.org/specs/tech-sheet.pdf">a fact sheet</a> [PDF] with details on their new data center and server design.</p>
<p>I received a pre-briefing from Facebook yesterday where they explained the innovations which went into making their data centre so efficient and boy, have they gone to town on it. </p>
<p><strong>Data centre infrastructure</strong><br />
On the data centre infrastructure side of things, building the facility in Prineville, Oregon (a high desert area of Oregon, 3,200 ft above sea level with mild temperatures) will mean they will be able to take advantage of a lot of free cooling. Where they can&#8217;t use free cooling, they will utilise evaporative cooling, to cool the air circulating in the data centre room. This means they won&#8217;t have any chillers on-site, which will be a significant saving in capital costs, in maintenance and in energy consumption. And in the winter, they plan to take the return warm air from the servers and use it to heat their offices!</p>
<p>By moving from centralised UPS plants to 48V localised UPS&#8217;s serving 6 racks (around 180 Facebook servers), Facebook were able to re-design the electricity supply system, doing away with some of the conversion processes and creating a unique 480V distribution system which provides 277V directly to each server, resulting in more efficient power usage. This system reduces power losses going in the utility to server chain, from an industry average 11-17% down to Prineville&#8217;s 2%.</p>
<p>Finally, Facebook have significantly increased the operating temperature of the data center to 80.6F (27C) &#8211; which is the upper limit of the <a href="http://www.ashrae.org/">ASHRAE</a> standards. They also confided that in their next data centre, currently being constructed in North Carolina, they expect to run it at 85F &#8211; this will save enormously on the costs of cooling. And they claim that the reduction in the number of parts in the data center means they go from 99.999% uptime, to 99.9999% uptime.</p>
<p><strong>New Server design</strong><br />
Facebook also designed custom servers for their data centres. The servers contain no paint, logos, stickers bezels or front panel. They are designed to be bare bones (using 22% fewer materials than a typical 1U server) and for ease of serviceability (snap-together parts instead of screws). </p>
<p>The servers are 1.5U tall to allow for larger heat sinks and larger (slower turning and consequently more efficient) 60mm fans. These fans only take 2-4% of the energy of the server, compared to 10-20% for typical servers. The heat sinks are all spread at the back of the mother board so none of them will be receiving pre-heated air from another heat sink, reducing the work required of the fans.</p>
<p>The server power supply accepts both 277V AC power from the electrical distribution system and 44V DC from the UPS in the event of a utility power failure. These power supplies have a peak efficiency of 94.5% (compared to a more typical 90% for standard PSU&#8217;s) and they connect directly to the motherboard, simplifying the design and reducing airflow impedance. </p>
<p><strong>Open Compute</strong><br />
Facebook relied heavily on open source in creating their site. Now, they say, they want to make sure the next generation of innovators don&#8217;t have to go through the same pain as Facebook in building out efficient data centre infrastructure. Consequently, Facebook is releasing all of the specification documentation which it gave to its suppliers for this project. </p>
<p>Some of the schematics and board layouts for the servers belong to the suppliers so they are not currently being published, though Facebook did say they are working with their suppliers to see if they will release them (or portions of them) but they haven&#8217;t reached agreement with the suppliers on this just yet.</p>
<p>Asked directly about their motivations for launching <a href="http://opencompute.org/">Open Compute</a> Facebook&#8217;s Jay Park came up with this classic reply</p>
<blockquote><p>&#8230; it would almost seem silly to do all this work and just keep it closed</p></blockquote>
<p><strong>Asking Facebook to unfriend coal</strong><br />
Greenpeace started a <a href="http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/ITs-carbon-footprint/Facebook/">campaign</a> to pressure Facebook into using more renewable energy resources due to the fact that Pacific Power, the energy supplier Facebook will be using for its Prineville data center produces <a href="http://www.greenpeace.org/international/en/news/features/facebook-dump-coal190210/">almost 60% of its electricity from burning coal</a>.</p>
<p>Greenpeace being Greenpeace, created a very viral campaign, using the Facebook site itself, and the usual cadre of humurous videos etc., to apply pressure on Facebook to thinking of sourcing its electricity from more renewable sources.</p>
<p>When we asked Facebook about this in our briefing, they did say that their data centre efforts are built around many more considerations than just the source of energy that comes into the data centre. They then went on to maintain that they are impressed by Pacific Power&#8217;s commitment to moving towards renewable sources of energy (they are targeting having 2,000MW of power from renewables by 2013). And they concluded by contending that the efficiencies they have achieved in Prineville more than offsets the use of coal which powers the site.</p>
<p><strong>Conclusion</strong><br />
Facebook tell us this new custom data centre at Prineville has a <a href="http://en.wikipedia.org/wiki/Power_usage_effectiveness">PUE</a> of 1.07, which is very impressive.</p>
<p>They have gone all out on innovating their data centre and the servers powering their hugely popular site. More than that though, they are launching the <a href="http://opencompute.org/">Open Compute Project</a> giving away all the specs and vendor lists required to reproduce an equally efficient site. That is massively laudable.</p>
<p>It is unfortunate that their local utility has such a high gen-mix of coal in its supply to besmirch an otherwise great energy and sustainability win for Facebook. The good thing though is that as the utility adds to its portfolio of renewables, Facebook&#8217;s site will only get greener.</p>
<p>For more on this check out the discussions on <a href="http://www.techmeme.com/110407/p39#a110407p39">Techmeme</a></p>
<p>You should follow me on Twitter <a href="http://twitter.com/tomraftery/">here</a></p>
<p>Photo credit <a href="http://www.facebook.com/album.php?id=193287527693&#038;aid=183026">FaceBook&#8217;s Chuck Goolsbee</a></p>
<div class="acc_license"><a href="http://creativecommons.org/licenses/by-sa/3.0/"><img src="http://i.creativecommons.org/l/by-sa/3.0/88x31.png" alt="by-sa" /></a></div><!--<rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><Work rdf:about=""><license rdf:resource="http://creativecommons.org/licenses/by-sa/3.0/" /></Work><License rdf:about="http://creativecommons.org/licenses/by-sa/3.0/"><requires rdf:resource="http://creativecommons.org/ns#Attribution" /><permits rdf:resource="http://creativecommons.org/ns#Reproduction" /><permits rdf:resource="http://creativecommons.org/ns#Distribution" /><permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks" /><requires rdf:resource="http://creativecommons.org/ns#ShareAlike" /><requires rdf:resource="http://creativecommons.org/ns#Notice" /></License></rdf:RDF>--><p>This post, written by <a rel="author" href="http://greenmonk.net/author/tomraftery/">Tom Raftery</a> originally appeared on <a href="http://greenmonk.net">GreenMonk: the blog</a>

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