Green from the roots up, Sustainable from the top down
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“When the facts change, I change my mind. What do you do, sir?” – John Maynard Keynes
As is often the case, someone asks for a written answer to a question, but then fails to use the material. The great thing about blogs is that they make it very easy to make sure such content isn’t [...]
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One of my goals in 2010 is to help move the sustainability debate beyond Global Warming. Global Warming or Climate Change is still arguable – while other environmental impacts and issues are not. Its surely time for sustainability advocates to reframe our narrative – and get beyond the Global Warming debate. We [...]
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Yesterday I got an update from an ERP company called Epicor that primarily serves the mid-market. While I am not an ERP specialist its always interesting, as a middleware guy, to get a view from the app side. Greenmonk for obvious reasons also takes a keener view than the RedMonk mothership in applications in areas [...]
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A couple of major contract wins caught me eye, or ear this week – one by CA and one by Logica. Job one in moving to a lower carbon economy is working out what our current exposure is. Before we can model business processes in order to rethink their carbondynamics we need to do some [...]
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Its been an exceedingly good couple of weeks for HP in terms of its sustainability reputation. First, Newsweek named HP the greenest company in America, and now Greenpeace has removed the penalty point against HP in its latest guide to greener electronics.
What has most impressed me about Greenpeace in this instance though is its attention [...]
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Weird, huh? I just followed a tweet from sustainable marketing uber-maven Don Carli to find out more about the Wal-Mart sustainable textiles network. I can’t think of any other single organisation driving so fast to more sustainable business outcomes, and quite honestly, I would never have suspected Wal-Mart would be making the moves it is.
Wal-Mart [...]
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I was thinking about the term business to consumer (B2C) the other day. I am not a huge fan of the term “consumer” in the digital era- we’re all content creators after all. But I just realised that my notion that we are all producers is even more true in terms of carbon footprint. Whether [...]
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The other day after reading this I noted that according to the latest Greenpeace Guide Into Greener Electronics two my clients, HP and Dell were “backsliding” on environmental commitments.
Of course there are always many sides to any story, and I wondered whether Greenpeace might be reading statements of direction by these vendors as formal commitments, [...]
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photo credit: Flying Kites
I read a headline in the FT this morning, and then twittered it, planning to blog it later. The headline in question was Climate groups’ revenue hits $300bn. I think the number was so big I didn’t really take the implications in. I mean – what is $300bn after all, other [...]
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Twitter: tomraftery