Monthly Archive for March, 2008

Xerox sustainability calculator

Xerox has long been known for innovation and recently they released a Sustainability Calculator which helps companies realise the savings they will achieve by reductions in the number of printers they have.

The calculator is an online Flash application into which companies can enter information about the printers they have and see the savings they will achieve by reducing their number.

In the example below I entered different numbers of non energy star enabled mono and colour printers. I then entered the same number of printers and copies into the optimised scenario section but this time marking the printers as energy star enabled to see the difference an energy star rating would have on the results.

Xerox Sustainability Calculator

You can get results for Energy, Solid Waste or Greenhouse Gas. The results below are for Greenhouse Gas and predictably the only difference between the two columns is in Operating Energy Greenhouse Gas emissions.

Xerox Sustainability Calculator results

As printers are typically used only between 1 and 2 percent of the time, there is plenty of room for reducing their number in an organisation and still facilitating printing when required.

It may sound counterintuitive that Xerox are enabling companies to see the benefits of fewer printers but since Anne Mulcahy has taken over as CEO of Xerox, it has been heading towards 50% revenues from services and consulting business around document management. Telling companies how to save money and be more green is a growing business.

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Greenmonk Associates Gets a New Associate

I am extremely pleased to announce that Tom Raftery, social craftsman and energy maven, has agreed to become a Greenmonk associate. He will now be a regular contributor to the Greenmonk blog, and we will also work together to build out a related consulting-oriented business. Its very early days for Greenmonk itself, let alone the Raftery relationship, but I am hopeful that I can help Tom establish the regular monthly income that will enable him to live in Seville in style. We plan to work together for a lower footprint.

Seriously though: Tom’s skill-set is right on the money. Greenmonk was always supposed to be about grassroots, open and social software approaches and methods, and Tom is an expert. I would be surprised if we don’t get some greenmonk podcasting going at some point. And Tom has real experience of building a hyper energy efficient data center. what’s not to like?

photo of the Alcazar Palace in Seville courtesy of John Picken under CreativeCommons Atrribution 2.0 license.

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Standing Around The Water Kula, Hanging Out

One of the cool things about the twitter messaging platform is that the application programming interface (API) is really easy to use. The truly outstanding thing about twitter though is the amazing range of communities and cool people it has fostered. Greenmonk has a core belief that web technology is allowing a hitherto unprecedented lowering of barriers. We can all participate.

A good example popped up this week. Dan Light is a fellow East Londoner I had never heard of before a couple of weeks ago, when Hugh Macleod twittered about some great blog everyone should read. The blog, a review of a SXSWi, a hipster conference for people with Ruby skills and lazer-etched Apple laptops, is indeed excellent, a deeply personal manifesto for change.

But that’s just the back story. What’s the water kula thing about? Well- it seems that Dan had an idea last Friday. By Monday the WaterKula application was up and running. Its basically a social platform built on twitter that notifies you about cool stuff (a great great grandchild of boingboing). We had a similar experience building a social application over a weekend when we introduced the chinposin avatar capture service. I don’t buy the need to be reminded to drink more liquids, and like any cool new web service the revenue model is murky. But then the goal is clean fresh water for people that really need it.

Our goal is to use WaterKula to raise money for WaterAid, possibly through some form of sponsorship. This will only become possible if we can attract enough followers, so please tweet the word far and wide, and help us make water cooler.

Dan should really hook up with the people at Akvo, an ambitious clean water initiative, which regular readers will know recently achieved second round funding, and might be interested in a potentially revenue-raising game. It has never been easier to be a social entrepreneur.  If you want to make a difference you can. Dan does. Mark does. The barriers to entry are dropping. You don’t need anyone’s permission to make a difference. Why not try and make water cleaner by hanging out at the virtual water cooler?

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Data Center Energy Efficiency: money in the bank

Barclays Bank and technology provider HP have just signed a deal to roll out new cooling technology at Barclays’ new Gloucester data center. According to the press release

HP’s Dynamic Smart Cooling (DSC) solution contributes significantly to a package of energy saving measures which will allow Barclays to save up to 13.4% of total energy used for its data centre. These energy saving measures will significantly reduce its carbon footprint by approx 7470 tonnes of CO2 per year.

Barclays joined the CBI climate change task force last November. Its climate change targets for 2006-2010 include:

• Reduce CO2 emissions by 20 per cent by 2010 (using 2000 as the baseline year)
• Reduce carbon intensity from 16.8 tonnes to 12.9 tonnes CO2 per £m of UK income(using 2005 baseline.) Carbon intensity is a measure of emissions relative to business growth and it allows comparisons to be made between companies.
• Reduce energy consumption in offices and branches by 20 per cent per employee (FTE) (using 2005 as the baseline)

The data center is as good a place as any to start, but it would be interesting to hear more about Barclays energy efficiency plans for its large real estate portfolio.  I also think its a shame that Barclays isn’t putting a pounds sterling figure on potential savings. To be a beacon for others it needs to translate the technical gubbins and low carbon talk into simple bottom line improvements. Shouldn’t be that hard for a bank. On the other hand of course, your carbon mileage may vary (that is, energy prices will certainly change).

According to Greenbang the big Wall Street investment banks, in conjunction with a number of energy companies, have also made some useful progress in establishing best practices for energy investment with a Carbon Principles scheme.

This effort is the first time a group of banks has come together and consulted with power companies and environmental groups to develop a process for understanding carbon risk around power sector investments needed to meet future economic growth and the needs of consumers for reliable and affordable energy.

JPMorgan, one of the banks involved, this week made its own bold gamble in carbon trading, acquiring ClimateCare, a British company that pioneered carbon offsetting. According to the Guardian ClimateCare “makes reductions of greenhouse gases such as C02 on behalf of individuals and companies around the world, and invests in wind power, hydro power, biomass, human energy and cooking-stove projects in developing countries.”

Like many others I am very skeptical of current approaches to offsetting. The idea that I can fly as much as I want as long as I later pay my absolution: “It’s not just about confession and saying my Hail Marys.” That said, its clear that the mechanism businesses find most compelling, to the point of fetish, is that of the market. Markets are a religion for some people, and they are the people with money to invest. Carbon trading could end up defining business in the 21st Century in much the same way that oil consumption defined the 20th.  I am not alone - according to S2 Intelligence businesses will spend $595 billion by 2010 on systems to support green accounting (yet again thanks Greenbang). Or as Computerworld puts it Green IT spend to outstrip Y2K within two years.

Finally I would just like to say JPMorgan’s research arm should be strongly applauded for making some of its climate-related research publicly available, for example this study into Europe, airlines and climate change targets.As I have argued before wider access to solid information is key to better outcomes. Well done old blue blood Wall Street bank.

Regarding the photo above I had not heard of carbon neutral bank cards before- this one from Barclaycard. Thanks very much sh1mmer for allowing me to use the photo with a Creative Commons Attribution 2.0 license.

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Announcing EnergyCamp 2008

And for my next trick, April 28th I will be mostly be fostering conversations about more efficient energy utilisation at EnergyCamp, an unconference that is set to piggyback on Interop. I am really excited about the event but its a big responsibility - I am going to be the main compere/host. If you’re going to be at Interop in Las Vegas (grrrrr….) in April please consider joining us.

Whether you’re an end user of technology, an IT professional, a vendor of hardware, software or infrastructure solutions, or an industry observer with an interest in technology’s energy consumption, Energy Camp is for you. Energy Camp is a collaborative forum where industry stakeholders will gather together to discuss the growing impact of today’s energy costs on IT’s bottom line, and the overarching importance of energy conservation and utilizing greener IT solutions and methods.

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Crucial Memory: Best Green Pitch Ever?

I came across an ad today that seemed so outrageous, so very very very wrong, that I just had to click on it. Green memory? Never heard of it, I thought. Pure spin. But when I followed the link to Crucial Memory I had to smile. You see the argument is really simple - don’t buy a new PC, but buy more memory for your existing machine instead.

And, you’ll help eliminate the need to dispose of your old system — something that’s great for the environment. Approximately 70% of heavy metals (including lead and mercury), in landfill sites come from e-waste. That’s reason enough to hold on to your system.

Well said. It would be hypocritical, and overly curmudgeonly, not to applaud the spin, given the fact Greenmonk has written about why you shouldn’t always upgrade just for the flash new thing, the latest Apple or whatever.

There is also a deeper truth at work here. Memory invariably is the bottleneck on a Windows PC. Very often the best way to improve the performance of Windows XP is more RAM. If you buy a new machine however, Vista will likely run just like your old machine did (with a slicker interface its true). New PC- same speed, old PC-upgraded more speed. So for speed and sustainability go buy some RAM. Its like darning socks. Crucial may be greenwashing, but its greenwashing containing an important truth.

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