Green from the roots up, Sustainable from the top down
From the monthly archives:
Wow.
STRATO, Europe’s second largest web host, is becoming the first company to power its high performance computer centres entirely with renewable energy. From January 2008 STRATO data centres will be 100% C02 free, enabling STRATO to reduce its CO2 emissions by approximately 15,000 tons per year.
I first met the folks from Strato as alpha customers [...]
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Enough said. From Treehugger, via Statistics Monster.
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I came across an excellent commentary from David Hall in the Guardian today, responding to an article by Mark Lynas, which sums up a lot of my thinking on environmental issues and how we’re going to deal with them. Is the “greening” of Big Business a bad thing? Some people argue it is.
Arguing that we [...]
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Anyone that uses social software tools knows how they sometimes create interesting coincidences. Someone will write about the same thing, on the same day, and mention you, say, when you blogged about them without seeing their post first. That kind of thing.
I was really pleased, and not a little bit surprised this morning when i [...]
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I am a Thinkpad fanboy. The machine to me is a stone cold industrial design classic (warm palm issues on the X60s notwithstanding). What is more, you can pour an entire glass of water into the keyboard and you’ll probably get away with it. Thinkpad Looks Good, Works Well. The machines tend to be light, [...]
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continued from Part 1
From The Roots Up
Next up was Donna Young, BT’s head of climate change, the most grassroots-oriented of the BT speakers. What I liked about Young’s approach was that it was neither top down or bottom up, but both. Grassroots environmental advocates were supported by senior BT staff as volunteers. Young clearly believes BT’s staff [...]
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BT’s corporate social responsibility (CSR) group ran an analyst event a couple of months ago that told the company’s green story in some detail. I came away impressed by the way BT has identified its own competencies in this area, and plans to leverage them for profit and ecological benefit. There is money to be [...]
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That is a question we’re beginning to think about over at GreenForge. Genuine VC David Beisel has some ideas on the subject, and I thought I would ask ComputerWorld UK readers what they think, to see if we can get a conversation going. Here is David’s initial framework:
1. Providing an aggregated trusted source of useful [...]
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Twitter: tomraftery